6 Creative Ways to Use Embedded Facebook Posts

social media how toWould you like more people to see your Facebook posts?

Have you used Facebook’s new feature to embed posts on your website or blog?

Embedding Facebook updates on your website can help you increase visibility and engagement.

How can you creatively use embedded posts as a part of your Facebook marketing strategy?

Let’s find out!

Here’s How It Works

Twitter isn’t the only embeddable social media. In July, Facebook announced the ability to embed public posts onto your website with a few lines of code.

You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.

facebook embed post option

Locating the Facebook embed post option.

When you click on this, you’ll get a popup showing how the post will look and the code to use. Copy this code and paste it where desired on your website or blog.

embed code example

Example of embed code.

The result?

As of now, you can only embed public posts from profiles and pages.

Unfortunately, you can’t embed public posts from within groups or comments on a Facebook post. Hopefully that will be added in the future.

And your ability to embed posts depends on the privacy settings used by the person who created the post. You’ll only be able to embed a post if the privacy settings were set to public.

Here are six easy ways marketers can use Facebook’s embedded posts.

#1: Demonstrate Social Proof

Since Graph Search hit the scene, the ability to search people’s public posts has been disabled, so it’s not easy to find posts to use as elements of social proof on Facebook.

But you can simply keep an eye out for positive posts made on your page and embed them on your website to create social proof.

Look for positive posts in your Recent Posts by Others box.

recent posts by others

Finding social proof on your Facebook page wall.

To see if you can embed them (based on the user’s privacy settings), click on the timestamp beneath the message, then look for the drop-down with the embed code.

embed code for others posts

Finding the embed code for posts by others on your wall.

Embed these positive posts as social proof or testimonials on your website.

#2: Support Content with Examples

If you blog about social media (specifically Facebook), you’ll want to give examples by embedding a live Facebook update directly on your website. For example, instead of relying on screenshots of the types of updates brands do on their Facebook pages, you can embed a live post instead.

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Best of all, if you’re trying to compare different types of updates (text, links, photos and video), you can include examples of all three to show the amount of engagement each gets, as the number of comments, likes and shares will be in the embedded posts.

#3: Quote References Sources

See an interesting statistic or quote you’d like to share? Share it as an embedded post to add interactive material to your content.

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If you’re quoting others, you can even use this as an opportunity to share your post with the person quoted. Once your post goes live, just share the link with the person in the post you embedded, letting him or her know you shared the post.

#4: Extend the Reach of Your Media

Do you want to share media such as a video within your posts?

Consider sharing the video on your Facebook page first. You can then share the embedded post with the video, as opposed to just the video.

This way, if people like it, they can either like it from the embedded post widget or click through to your post on Facebook to like it.

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Your readers can still view the image or watch the video from your website, and in most cases, like the Facebook post itself. Or they can click through to Facebook to comment and share using the links provided in the embedded post itself.

#5: Boost Engagement of Discussion Posts

Want to start a discussion on your Facebook page?

Why not embed your discussion post within your blog content to get more exposure for it?

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With the added exposure, you’ll likely get more discussion on your Facebook post. And this can be a great way to boost your EdgeRank and turn your website visitors and blog readers into engaged members of your page.

#6: Show Off Your Best Facebook Content

One thing blogs like to do is show off their best content by adding it to a list post such as “Best Posts of 2013.”

You can do the same and highlight your most popular Facebook wall posts.

First, go into your Facebook Insights under the Posts section to see which posts had the most engagement.

popular facebook wall posts

See your most popular Facebook wall posts using Facebook Insights.

Next, click on your most popular posts. In the detailed statistics screen, you’ll see the drop-down to embed the post on your blog.

get embed post code from facebook insights

Get the Embed Post code from inside Facebook Insights.

Create a roundup-style post of your best Facebook content to show your website visitors and blog readers how engaging your Facebook page is. Hopefully this will lead to more likes and engaged Facebook fans.

The Best Part

So what’s the best part of using the Facebook embedded posts feature?

As you can see in the above embedded post examples, any embedded post from a Facebook page includes a Like button for the page. While you can’t always like or comment on the embedded post itself without being taken to Facebook, you can click on the button at the top right of the embedded post to like the page.

This means any embedded posts you use from your page could help boost your number of fans!

On the flip side, you should be aware that if you use embedded posts from other profiles and pages, your website visitors and blog readers could click through to them. So keep that in mind as you embed.

What do you think? Do you use embedded Facebook posts on your website or blog? How do you use them? Please share in the comments section below!

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About the Author, Kristi Hines

Kristi Hines is a freelance writer, blogger, and ghostwriter who develops high-quality content for businesses. She is also a HubSpot Inbound Marketing Certified and Google Analytics Qualified Professional. Sign up for her newsletter! Other posts by »




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  • Justin

    Ooops, I think you guys already posted this last week ;-) Great article though!

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  • AmandahBlackwell

    I just embedded a Facebook post on a blog post for my website. This is the first time I’ve embedded a Facebook post. I’ll see how it works. :)

    *I use Google Chrome and the embedded post didn’t show up, but it showed up in Firefox. How can you ensure an embedded post shows up in various web browsers?

  • http://www.pixelhappy.com/ Steve Young

    Kristi, always great content! Love #4.

  • http://www.christiankonline.com Christian Karasiewicz

    @AmandahBlackwell:disqus, I had the same issue. You may need to take the script tag and put it in the header of your site. That’s also how it works with Google Plus embedded posts.

  • Michael Wilson

    I think that this can help drive traffic to your social media sites because there are times when you have people go to your site and are not aware of your social media profiles, so this definitely helps remedy that. Even though some sites have a small button to their Facebook page, sometimes that is not enough. To the people who do not have Facebook, this allows them to see the type of content you are posting on your page, so this could allow them to create a Facebook account, driving more traffic to Facebook and to your site. I think everyone wins with this new feature that I’m sure a lot more websites will be utilizing.

  • Kim

    Great info, thanks! Is it also possible to embed a FB post into an email?

  • Sharon

    I’d love to be able to print these tips but the print button never works…something on your end, or mine?

  • Daniel “@DannyDee” Aguayo

    #5 – I thought edgerank was axed…?

  • Jenn Collette

    I haven’t used this feature yet, but now that you’ve explained how it works I definitely will try it. Can you embed other things, like FB albums from your page?

  • AmandahBlackwell

    Sigh. Thanks. I’ll have to Google how to do this. I’m not a techie. I know some HTML, but not a lot.

    What did I learn? That embedding a Facebook post isn’t as easy as 1.2.3. :)

  • http://www.christiankonline.com Christian Karasiewicz

    @a35ad46827d6dccf18aa44e5bbee86e6:disqus, are you on a mac? You could always do print and then save as PDF. Should print ok then.

  • Kim

    Thanks for the response @ckarasiewicz:disqus!
    I’d like to get our email subscribers to engage with our Facebook giveaways. I’ll probably test out driving them to a landing page with the embedded post like you suggested.

    Thanks!

  • http://www.christiankonline.com Christian Karasiewicz

    Great points @disqus_cmD7kLrvVg:disqus. Lots of opportunities here to get blog readers to join in on the conversation on Facebook.

    You can also now do this same thing using Google Plus as well – in case your readers don’t use Facebook.

    http://www.christiankonline.com/google-plus-embedded-posts-video/

  • http://www.christiankonline.com Christian Karasiewicz

    @jenncollette:disqus, no. Just public Facebook posts.

  • http://www.payoneer.com/ Nissim

    Great post, thanks for sharing! Was thinking of some good ways to use this feature, so this really helps.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Facebook is really giving us some great options to expand our social media visibility. I love the option you’ve gone over here on how to show off your greatest content. Awesome post Kristi!

  • Paula

    Thanks reading these posts is the first thing I do each morning before jumping out of bed. .gets me motivated for the day.

  • http://steadystrength.com/ Adam Pegg

    I just tried to imbed a post for the first time. Thanks for the help!

  • http://cindyking.biz/ Cindy King

    Last week Kristi wrote about Twitter embedded posts. http://www.socialmediaexaminer.com/embedded-twitter-posts/

    And this week her article’s on Facebook embedded posts.

    There’s definitely a trend at the moment ;)

  • Apostolis Lianos

    Useful, interesting content with the right length too! Thank you! :)

  • http://virtuallydistinguished.com Michelle Church

    Kristi…I tried this for the first time earlier today. I wanted to quote a client as it went perfectly with a blog post I am writing. I tried to capture it at first and that was too small so then I thought hmmmm, I wonder how people do that and went back and started clicking on down arrows and found it. THEN I look in my email and found your great post that went beyond what I thought. I especially like your suggestion about video, that truly makes it more interesting and not just from you tube or some other platform like that. I love your blogging style and truly enjoyed this valuable post!

  • http://kristihines.com/ Kristi Hines

    That’s interesting… I’ve embedded a few using Google Chrome. Is it all posts or just specific ones?

  • http://kristihines.com/ Kristi Hines

    Thanks Steve! :)

  • http://kristihines.com/ Kristi Hines

    It’s definitely a great way to show that you have an active Facebook community as opposed to just an icon linked to your page.

  • http://kristihines.com/ Kristi Hines

    You can’t embed a Facebook post in your email , but you could take a screenshot and link that to the post on a Facebook within an HTML newsletter.

  • http://kristihines.com/ Kristi Hines

    Facebook is still prioritizing newsfeed items. They may not call it EdgeRank, but it’s some kind of ranking system.

  • http://kristihines.com/ Kristi Hines

    The only other thing you can embed from Facebook besides public posts are videos. There are some WordPress plugins that will let you create a photo album your website from FB photos though.

  • http://kristihines.com/ Kristi Hines

    Thanks Nissim! :)

  • http://kristihines.com/ Kristi Hines

    Thanks John! ;)

  • http://kristihines.com/ Kristi Hines

    Glad to hear it Paula! :)

  • http://kristihines.com/ Kristi Hines

    You’re welcome Adam!

  • http://kristihines.com/ Kristi Hines

    You’re welcome Apostolis! :)

  • http://kristihines.com/ Kristi Hines

    Glad it was a timely post for you! I love when I find a post about something I’m working on or plan to implement too. :)

  • AmandahBlackwell

    Today’s post. I embed Twitter posts but Facebook gave me a problem. I temporarily solved it by using SocialDitto
    http://www.socialditto.com/ from WebProNews http://www.webpronews.com/. I’ll need to investigate.

  • Kim

    Great idea. Thanks @kikolani:disqus!

  • Kellie

    Excellent article, very helpful!

  • http://www.lucrazon.com/blog Alice Ly | Lucrazon

    I forgot about embeddable posts! Thanks for the reminder and love #3 Quote References Sources and #4 Extend the Reach of your Media! :)

  • Linda C Hughes

    I did this today, embedded a post from my facebook personal page, to my blog & then to my biz fan page, worked perfectly, your instructions are very clear and easy to follow. I love your site has been a great help to me with my social media, thank-you!

  • http://www.prosemedia.com/ Justin Belmont

    A worthy sequel to your post last week about Twitter embeds. As you say, though, Facebook embeds can get a lot more complicated thanks to privacy issues. Facebook users generally have a higher expectation of privacy than users of other social media platforms. So it’s easy to link to your blog on your Facebook page (and let your friends/fans see a thumbnail image of what they’re clicking on), but it’s not quite so easy to link your Facebook page on your blog; you only directly own your own posts, not other people’s comments. Just another example of how different social media platforms have different strengths and weaknesses.

  • Guest

    Frankly speaking I did not understand how it works. I understood the dropdown and copy part. But where do I embed it on my website? Can you show how an embedded post looks on a website? Thanks.

  • http://kristihines.com/ Kristi Hines

    Thanks Kellie! :)

  • http://kristihines.com/ Kristi Hines

    You’re welcome Alice! :)

  • http://kristihines.com/ Kristi Hines

    You’re welcome Linda! Glad you got to implement embedded posts! :)

  • http://kristihines.com/ Kristi Hines

    Exactly Justin! I think Facebook embedded posts would be a lot more valuable if people could like and comment on them without leaving your website. Then you can get the benefit of social interaction in two places.

  • http://kristihines.com/ Kristi Hines

    You can place the code anywhere you can add HTML. On a WordPress site, for example, you can place them in a post or page using the Text / HTML tab as opposed to the visual editor.

  • http://jeffzelaya.com/ Jeff Zelaya

    This is an excellent feature for Facebook finally to add. Love the way that it works with twitter and looking forward to using it soon.

  • http://jeffzelaya.com/ Jeff Zelaya

    This is an excellent feature for Facebook finally to add. Love the way that it works with twitter and looking forward to using it soon.

  • http://kristihines.com/ Kristi Hines

    I agree Jeff! :)

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  • Brian Gerrits

    Great article, Kristi! I will use the embedd option for sure on our websites, which hopefully leads to even more authentic fans on our Facebookpages.

    One question though… as there is now seperate source added in Facebook insights for pagelikes from embedded posts, do you perhaps also know which source of page fans I have to look at to see the effect of embedded posts on our fancount? Is it ‘external_connect’ perhaps?

    Grtz!

    Brian

  • alexandria scott

    Great article!. This will surely help all the Facebook active users with all our wall posts. Your insights are very reliable, timely and practical. Thank you for sharing your knowledge this will truly help us and motivate us in a way. Have a wonderful day ahead!

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  • Christina Gillick

    Awesome post! Thank you! I recently did this on my website and had some questions. You answered them. Thanks again!

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  • CK

    super article but how can i embed my last 10 post of FB in my webpage ?

  • Amit Parmar

    Hi Kristi,

    Can you explain how to embed more than one post without repeating same code. I want to pull multiple post from my facebook page and display in my site..

    Thanks in advance

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