Haters: How to Deal With Haters and Trolls of Your Business

Have you ever been publicly criticized or mocked for something that you did?

Are you wondering how you can deal with this type of negativity when it happens on social media?

To learn about haters and how to deal with them, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is host of The Mad Marketing Podcast and is a partner at River Pools & Spas. Marcus is a consultant and keynote speaker. In fact, he was the closing keynote at Social Media Marketing World and he simply killed it!

Marcus shares the various types of critics you might attract and how you can deal with them.

You’ll discover the differences among haters, trolls and critics and what to do when you are under attack.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

Here are some of the things you’ll discover in this show:

Haters in Business

Haters are the type of people who seem to get great joy out of saying nasty things about you or your company online. If you haven’t dealt with haters yet, the chance of dealing with one in the future is pretty good.

I’m going to share a story with you that happened recently to us, and my hope is that it will prepare you for these types of people. If you let them have their way, then they succeed and you fail. This will impede your progress.

The story is about an entertainment piece that was made for Social Media Marketing World 2014. Phil Mershon, who is my event director, created an original jingle called “Let’s Get Social,” which was sung by Mary McCoy from Continuum Marketing Services.

The song was performed just before Jay Baer took the stage with a panel, which included Ted Rubin, Nichole Kelly and Jeffrey Rohrs. The panel discussion was entitled “Have We Lost The Social in Social Media?”

This particular piece of entertainment was designed to be funny, and was to set the stage for the panel discussion. Even though it was corny, attendees got into it. Although on the video, you can’t grasp the audience’s reaction.

The video was originally released on the event page for Social Media Examiner, on my personal Facebook profile and on Social Media Examiner’s Facebook page. It was never intended to be released to the public.

The day after it was uploaded, it started to go crazy viral. The first day alone it received 75,000 views on YouTube. The number of negative and nasty comments on YouTube was unbelievable.

Phil and I had a discussion as to whether to close off the comments, but I didn’t feel that was appropriate. You’ll hear the reasons why I kept the comments open, and what I hoped would happen.

An article was then published by Gawker called The Devil Is Real, and He Made a Song About Social Media Marketing. Gawker is a gossip blog that has a section called Valley Wag, which covers the social space.

gawker the devil is real

Gawker was one of the first blogs to write about the video.

This very negative post spurred a lot of the video’s views and negative comments on YouTube. Following this blog post, Mashable, Huffington Post, Slate and CNET also covered the story.

mashable smmw video article

Mashable’s article headline.

huffington post smmw video article

The Huffington Post’s article.

slate smmw video article

Slate’s article.

cnet smmw video article

CNET’s article.

By the Friday of that week, VH1 created this 90-second comedy piece of the video:

To date, our video has been viewed nearly 500,000 times, with just over a 1,000 comments. At one point it ranked #15 worldwide. Someone has even made an acoustic version of it, which is quite good.

lets get social youtube numbers

The number of views and comments on this video has been crazy.

Now the plus side of it all is that Social Media Marketing World was referenced or linked back to within all of these blog posts. So although the overwhelming response was mockery, there was an upside to it.

You’ll hear about the types of comments that were made on YouTube, and why some of the biggest haters were on this platform.

As you can see, we had a crisis on our hands. Although my company, Social Media Examiner, wasn’t dragged into it, my Social Media Marketing World brand was.

Why haters exist and the things that motivate them

Marcus says that there are two types of people: those with an abundance mentality and those with a scarcity mentality.

People with an abundance mentality think there is enough to go around for everyone. Unfortunately they’re in the minority.

Those who have a scarcity mentality feel like there’s a certain amount of success to go around and someone else is achieving it. They start to look in the mirror, which frustrates them, and they also look at the person, and wonder why that person has achieved success. They believe they deserve it more than that person. They have a negative space.

ambition

Some people have a scarcity mentality. Image source: iStockphoto

Marcus thinks that because of the technology we are surrounded by today, it’s easy to feel like people are more successful than you.

I believe that we can all be haters and we don’t even realize we’re doing it. When it comes to the Internet, we have to be aware that it has a permanent memory.

You only have to look at the positive and negative tribes on each different platform. Depending on how you comment on these platforms, it compounds who you are. For example, if you write something negative on Facebook, all of your negative friends will think it’s great, whereas you’ll notice that your positive friends will ignore it.

expansion social media

Each different platform has positive and negative tribes. Image source: iStockphoto

Perception is reality for some people. Unfortunately we live in a train-wreck society. People are much quicker to point the finger, and it’s become a real problem.

You’ll hear why it’s important to steward your own tribes appropriately.

Listen to the show to find out why Marcus believes that there are not enough leaders in today’s society, and the advantages of becoming a leader in your industry.

The difference between people who are critical and haters

To Marcus, the lowest segment of the negative tribe is trolls, who are the type of people who live in the comment section on YouTube. They will troll anybody. It’s the purpose of their life.

The haters actually know something about your industry, but often come from the scarcity mentality.

Finally, you have those people who give legitimate, constructive feedback. Marcus explains why he loves this type of person. Unfortunately, you don’t see many of them online.

Listen to the show to hear why I was cool with the 90-second VH1 video.

How Marcus deals with the haters

Marcus explains that one of his first dealings with haters was when his River Pools & Spas business took off, and some of the manufacturers in the industry weren’t happy with what he was doing. At first he found it really hard to deal with all of the attacks.

Once you take a leadership position in your industry, you have to decide if you’re going to focus on the those who love what you do or the haters.

The same thing happened again with Marcus when his speaking career started to take off. He admits that he has a unique speaking style, which is not for everybody.

You’ll hear how he deals with the haters when he is on stage.

marcus sheridan closing keynote smmw

Marcus has a certain way that he deals with haters before he even goes on stage.

When I was preparing for this interview, someone posted on my Facebook wall this quote by Mahatma Gandhi: ”First they ignore you, then they laugh at you, then they fight you, then you win.” 

You’ll hear about some feedback I received last year from one person in relation to my opening keynote at Social Media Marketing World, and how that one negative comment made me doubt my willingness to do it again at this year’s event.

opening keynote smmw 14

Luckily I knew it was the right thing to do the opening keynote at Social Media Marketing World again this year.

Marcus explains why when you go ahead with something anyway, it’s the great divide.

Listen to the show to find out why you can become the voice of your industry if you risk being attacked.

How to deal with the haters

In the video below you’ll see Derek Halpern from Social Triggers talk about how to deal with difficult people, bullies and haters.

Marcus says he appreciates Derek’s passion, and the way he talks about how you should celebrate the haters.

It took Marcus and Derek a while to get to a point where they could celebrate the haters. They both made the same decision to focus on what’s important to their business.

You’ll find out why it’s better to be polarizing than to be lukewarm.

Some people find it very hard to deal with haters because they take it as a personal attack. However, the longer you are in business, the thicker your skin becomes and you can deal with it a lot easier.

As a business owner or a brand, your quest should be to find people who are a good fit and a bad fit. As soon as you can clearly distinguish between them, it’s one of the greatest days for your business.

Listen to the show to discover why so many brands focus on the negatives too much.

When haters use their platform to attack you

When all of these articles and negative comments were written about our video, I made the decision to immobilize my entire team. I feel that if you try to respond to these comments, it just adds fuel to the fire, which allows the haters to take it even further and use it against you.

negative smmw video comment

One of the many negative comments on YouTube.

Marcus agrees that you can’t invest your energy in negative things. You never come away feeling like you’ve won.

The best course of action to take in this situation is to do nothing. It really does work. A week after the release of the video, things started to quiet down.

Listen to the show to find out what happens when people discover that someone is a negative person online.

How to deal with people who leave negative comments on social platforms

One of Marcus’ important guidelines is that if someone breaks a rule on one of your platforms, nuke them. Marcus gets them out of there immediately. Derek Halpern does the same thing.

When it’s a social platform where they don’t have to follow the rules, you need to ask yourself if there is any validity in the comment this person made. You sometimes need to look at it analytically, without the emotion, which is the hardest part.

negative smmw comment

A negative comment found on Facebook.

Marcus believes there is always an opportunity to learn. You can’t make everybody happy.

Listen to the show to hear how you can wish someone well and let them go their merry way.

Convert a hater into a fan

I believe that it comes down to the type of person you’re dealing with. You can easily see from someone’s Facebook feed or Twitter profile if he or she is a negative person.

However, if someone has a blog and doesn’t always take a negative stance on things, occasionally I’ve engaged with the person and expressed appreciation for his or her thoughts.

You’ll hear what other things I’ve done to help turn people into my biggest fans.

Marcus explains how he recently received an email from someone who had discovered an article on The Sales Lion called Infusionsoft vs. HubSpot: Which Is the Best Marketing Automation Software?

infusionsoft vs hubspot

The Sales Lion blog post that attracted a negative response from a reader.

The guy wrote to Marcus to point out that he should at least date the blog post because it’s about software. He wanted to know when it was published, so he could decide if it was a good or a bad article.

You’ll find out what Marcus’ initial reaction was to this email, how he responded and the reply he received back.

Most of the time, you’ll not see the true person or true customer unless it’s a one-on-one communication. This is why a lot of brands immediately try to bring online conversations offline, because they can make more progress without the world watching.

You’ll discover why it’s important to work within your values, ethics and community guidelines.

marcus sheridan podcast

Check out the full podcast episode with Marcus Sheridan.

Listen to the show to hear a challenge that Marcus wants you to embrace.

Key takeaways mentioned in this episode:

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What do you think? What are your thoughts on dealing with haters and trolls in your business? Please leave your comments below.

Images from iStockPhoto.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • Lace

    Love this. I’m a ‘new’ social media admin for a religious non-profit, and we get a few haters/trolls every now and then. I’m one of those who hates to ban users on our social networks because I don’t want to seem like we’re just kicking out everyone who has something negative to say. Derek Halpern’s video helped to put it in perspective. Thanks for sharing this post!

  • Gary Henderson

    Great podcast and article!

  • Fernando Nascimento

    I’ll just say that I love what you do. Thanks for all the info you’ve been sharing.

  • http://jeffkorhan.com Jeff Korhan

    Looking forward to listening to the podcast. All of this makes me smile, because it just reveals where people are at in their lives; that’s it.

    Kudos to Phil for putting it together. I say do it again next year – even bigger. It will be one of the most anticipated highlights of SMMW15!!

  • KristiGarrett

    What a life-affirming interview! It’s great that you have such a good friend in Marcus to help you through this “crisis.” Personally, I say — Congratulations on your breakthrough success! Social Media Examiner is now on the map! That said, I know it stings when someone attacks your family, your team. I wish Mary all the best. Yes, the video is corny. But I was there when she sang, and taken in the context of the fun, celebratory and social atmosphere of the conference, I loved it. We were all having fun. Perhaps that’s the lesson — as we all know, humor is cultural and often doesn’t translate. So out of context on YouTube, it didn’t make sense. So forget the trolls and the haters. Keep up the good work, imbuing us with your positivity, your generosity, your insights. Social Media Examiner is a game-changer for so many of us out there!

  • http://www.angelajohnsondesigns.com Angela Johnson

    Thank you for this. It was the best timing! I am a fashion designer in Arizona and I have philosophy of trying to help other fashion designers and other fashion professionals so we can all work together and help each other. In the decade that I’ve been focused on scaffolding the local industry, I’ve encountered many haters along the way and have found that the more helpful and successful I become as a result, the more haters come out. I’m a very sensitive person so this part of my work is very hard for me. I believe there is enough work for all of us to share and if we work together, that will just help us all. So, its difficult to digest hatred when I’m only coming from a place of love. Just last night, I encountered a “hater” on Facebook who commented on a picture of one of my designs that was posted on a friend’s page. It was downright mean and not coming from a place of critique at all. In fact, it was threatening and had some stalkerish qualities (he mentioned things about my husband and kids and personal life). Granted…It was from a person who is known for posting mean and spiteful things about virtually everyone who is successful in the fashion world in Arizona so I was among good company and I should have known to take it with a grain of salt. But, like I said…I’m sensitive. Fortunately, a bunch of customers and colleagues came to my defense and so it didn’t affect me as much as it could have. But, I still went to bed last night with this uneasy feeling. Then this showed up in my inbox this morning! Talk about great timing. I can relate to this so well. It is so nice to hear from the experts and to know that encountering haters is really just a normal part of the road to success…unfortunately. Thank you again!

  • http://www.sanmateorealestateblog.com/ VickiMoore

    I’ve been through this via my blog. I wish this article had been available. It was awful. I was called stupid and a “realtard.” There was no way I was going to stay silent. I got into the fray which completely shocked them. After a few days they went on to harass someone else.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for your comment Vicki. I think it is different when they are on your turf for sure

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Angela – It is best to have some plans in place so when this stuff does happen you can come at it logically rather than emotionally. Sorry to hear about the haters making personal attacks

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for your encouraging words Kristi!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Let me know what you think after you listen Jeff

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Fernando

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Appreciate it Gary

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Lace! It’s tough when it happens for sure.

  • http://thebusymarketer.com/ BJ Smith @ TheBusyMarketer

    You’re so right Michael. I saw the video when it appeared in my news feed yesterday morning. I’ll be honest and say I was shocked at first and ready to judge it. Knowing the quality content that you put out and the good things I hear about SMMW, I should have known that there was a story behind the jingle. I love how you turned all this negativity around by making even more useful content for your audience. Thank you for all you guys do!

  • Rene Agredano

    Thank you thank you thank you. This is SO timely. Just went through an ugly situation with a hater earlier this week and you’ve confirmed we handled it exactly as we thought we should. Awesome tips, as always. Keep it up!

  • Shelly Wynn

    Troll is becoming the new black! Ha ha just joking. But, if I might add to this, SOME TYPES of negativity is like bacteria, it is not only beneficial~~~ its for your overall health. Do yourself a favor and try to understand where the negativity is coming from and why. If it is good, do not label the messenger a troll…tell them Thank you and move on. Great read Michael and you are a genuine attentive writer! XXX

  • http://productivitypad.blogspot.com/ Ben Nielsen

    I also manage social for a religious non-profit and we get a lot of trolls and haters on our platforms. I agree with Lace that this information is really helpful for people in our situation. One thing I really don’t want to do is let the experience deteriorate for the people who really care because of a few trolls.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I fully agree Shelly and that is why we are careful to distinguish between critical feedback and haters and trolls.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Rene – Glad it is helpful for you

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks BJ and for sure we need to be careful about falling into the herd mentality. Just because someone says something bad doesn’t mean we all should follow suit. All my best!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Yep Ben and unfortunately the damage can be very significant for those who are on the receiving end

  • Shelly Wynn

    I vote for you Michael to establish the full features of how to know a TROLL and deal with them successfully in the sacred world of wiki pedia. My point on the title maybe being weaker than the point of your feature but still valid in its own smaller rank and file. Thank You for your article it was enlightening and helpful. I enjoyed it and was worth the time to listen.

  • http://www.mykidsadventures.com/ KJ Ammerman

    Thanks for weighing in on tactics for dealing with negative comments online. This topic isn’t fun to talk about, but everyone needs to learn about it. I like Marcus’ thoughts on two attitudes: one of scarcity and one of plenty. That speaks to the larger issue of having supportive people in your tribe/community that help each other move forward and continually improve. Great reminder for me to be spending energy and focus on those that support me reciprocally rather than worry about the few trolls out there. Thanks!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for your comment KJ!

  • http://www.angelajohnsondesigns.com Angela Johnson

    Great advice! Thanks Michael. You are inspiring. I love how approachable you are. After reading your book, I’ve implemented so many things you have advised and I encourage all of my fashion students in the marketing classes to read it as well.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Great article here Michael.Even if you do get negative feedback, you can turn it into a positive by engaging in a constructive way and showing that you’re a genuine business.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thank and I agree Barbara

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad to help :)

  • http://larabritt.com/ Lori Tian Sailiata

    Powerful podcast. Lots of gems to consider. I was particularly heartened by the inclusion of criticisms as being a GOOD thing. Whether or not it is the intent of the critic or not, there is usually some growth opportunity involved. When you put something out there in social media, IT IS released to the public. Sometimes our 24/7 on culture doesn’t take the time to think about how the message will resonate outside of a cozy cocoon of fans. We are bumping up against all sorts of opinions and points of view. So I try to be open to people’s comments…non-defensive when listening to what they are saying …so that I TRULY get their world view, and then decide how to apply that to my message. We are all works in progress.

  • Ryan Urlacher

    Great episode Michael. Forget the trolls and BAN them. I don’t think twice if one is disrespectful or profane. No talking, just banned forever. Law Abiding Biker Podcast. Keep up the good work brother.

  • Theo Kay

    This is an excellent read. The idea of the great divide is an perfect business mentality. You might as well move forward with pride if the problem is that you simply haven’t pleased people by their own highly subjective social standards of cool. Being highly subjective, there is no business profit in trying to follow these people as a trend to match. Not satisfying them is better for business. They don’t indicate anything actual about reality and possibility. People hate for pathetic reasons, hate in and of itself is just misery seeking company after all. There isn’t anything even politically active here in uniting around hating some social media jingle. At best, it was a dorky move, which is endearing and GOOD for social media use as a part of a business, or for any reason. I think the best takeaway from this article is keeping the analytic side well intact. If people hate on what you’re doing, figure if its something truly worth hating and spurning so significantly, or if they are just bored. Always allow it to make an impact, not to please them, but to become stronger. They can be your greatest allies in this respect- which they would hate!

  • https://www.facebook.com/home.php#!/ian.wright.355 IAN WRIGHT

    Greetings from South Australia, Michael. This whole article now ‘shared’ on Facebook & Twitter rates 10/10 in my book. Practical, logical and professional. I guess the trouble with the real trouble makers is their thinking/logic doesn’t align with the ‘doers’ of this world. In fact they live in a world of their own, one which is both lonely and insecure ! Regards, IAN

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Lori – And I agree that criticism is never a bad thing. But we both know there are plenty of people that cross the line over to haters and we do need to realize that listening to them is not healthy.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Ryan :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Theo, well said: “People hate for pathetic reasons, hate in and of itself is just misery seeking company after all.”

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Ian! Glad you found it valuable

  • http://rhogroupee.com/ Rosemary ONeill

    As someone who was in the room when that jingle was presented, I was horrified when I saw it appear on Chelsea Handler’s show as something to be mocked. You have dealt with the situation with such grace and intelligence. Dealing with the haters requires a sense of humor and perspective, something Marcus brings to the table in spades as well. Thanks for showing how it’s done.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Rosemary :)

  • http://www.patcoakley.com/ Pat Coakley

    Interesting discussion, Michael, as I have only seen the Derek Halpern’s video in the past about this subject. Isn’t Copyblogger experimenting with discontinuing “comments” on their blog? Their reasons would be worth a future podcast. Also, the focus of discussion was on how to react to this unfortunate situation in real time. I was wondering if you would do anything differently in the future? How would you go about protecting your assets in a future conference or would you do anything differently? This was an “in-house” skit, obviously, and not meant for prime time. Your brand and these individuals have gotten racked over by the unkind comments in this exposure. Can’t be a comfortable thing for anyone. Maybe it is viewable only to folks who paid for the conference? I don’t understand how it got to be a public YOUTUBE video for as you say it was not meant to be public. But, then, I guess nothing is for private viewing or hearing these days, is it?

  • http://yourschoolmarketing.com/ Randy Vaughn

    Michael, always enjoy the SME podcast. I will say your tone surprised in this episode. In my opinion, you still come off “p–ssed off” which doesn’t sound like you normally sound. You sounded upset (you did your own “b–tching” which was very uncharacteristic). I agree you have a brand to protect, but probably should have thought about before posting that video from SMMW which I agree did not serve your brand well. I think you got ahead of yourself assuming people wanted to see it but forgot that out of context, it really wasn’t a good representation of your brand. I appreciate your passion for your brand, but the “fighter” in you sounded negative to me. I’m a fan and will continue to be because of the practical help SME offers me. Fight your brand privately – I don’t think I need to hear your fighter personality on the podcast. Makes it a lot more about YOU than I think SME podcast usually is about. That whole podcast seemed about YOU. Yuk. I will still listen, but that was my least favorite episode ever. Hope this doesn’t make me a hater in your eyes.

  • http://everydaymoney.ws Justin Allen Hammonds

    Aw man. Whatever haters… I liked the song. It was unique, and you guys are doing your thing. Keep going Stelz.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Pat – We decided to release the video for attendees. We did not expect the pick up we got obviously. And we will address the comments on blogs in the next episode! Thanks for being a regular listener/reader :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Randy – Thanks for your criticism (and you are not a hater for this comment). I think you missed the point with your statement “That whole podcast seemed about YOU. Yuk.” I knew that even doing this episode would draw criticism, but trust me I could not have set the stage for the dialog I had with Marcus without sharing that story. And all you need to do is read the rest of the comments on this thread to see that a lot of folks found value in it.

    And I know you know this Randy, but it’s not possible to make everyone happy all the time. And for that very reason I accept your criticism but stand by the value of this episode.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Justin, I am over the video thing, and indeed it was an interesting time

  • http://jeffkorhan.com Jeff Korhan

    Great show Mike. I agree there is no one way to do this and we all should learn from others and find our own best way. Maybe this topic is a candidate for a “27 tips from the pros” type article.

    I think the best practice is to make rules and bring the community back to them when necessary, whether publicly or privately. Sometimes there are misunderstandings and misinterpretations that just need clarity.

    As one example, I had two folks duking it out on my site. I stepped in to clarify and they ended up doing business together. Imagine that?!

  • http://larabritt.com/ Lori Tian Sailiata

    I agree that some folks do cross a line, but I still listen. There is a wonderful piece done by Field Museum’s #Ask Emily. http://youtu.be/yRNt7ZLY0Kc So maybe if there is a silver lining, it’s awareness of what others have to deal with each and every day.

  • http://settingupanonlinebusiness.co.uk J L Croft

    Really useful content as usual, thanks Michael :)

  • http://www.indietech.com.au Penelope Wilson

    I think it’s really important to differenciate haters from people who have an invested interest in the business and are disappointed with a decision you’ve made as a company, though! We have to be wary not to dismiss legitimate customers as being ‘haters’ just because they disagree with something you do.

  • boblondon

    Thanks for this post. The topic is fascinating. I look forward to listening to Marcus’ interview, which is compelling I’m sure. It would be useful to explain the difference between haters and those who have constructive/negative feedback or who simply voice different opinions. It seems that the examples cited most are people who (a) have an agenda to trash something regardless of its value; (b) people who get nasty/personal–emotion takes over on one or both sides. Otherwise–and perhaps it’s just how I’m reading this–haters could be used an umbrella term for anyone who disagrees with your POV or execution. I don’t think that’s the case, and I don’t think that’s what you meant to say, was it?

  • http://healthyregression.com Holly Wiebelhaus

    Love the Podcast. I think you should side with the fighter in this case.
    Double Down and announce “Let’s get social – the remake” for next years conference.
    Include in the announcement that preparation is starting today and invite the critic to get on the list to be the first outside of attendees to evaluate the improved performance next year. Make it great and prepare for the best. The story has too much attention to walkaway.

    “The only thing worse than being talked about is not being talked about.” – Oscar Wilde

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks JL

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Fully agree Penelope and I focused on distinguishing those being critical from those hating

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Bob – Be sure to listen to the interview as I address your point

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for your thoughts Holly :)

  • http://www.indietech.com.au Penelope Wilson

    You’re right! I skim read the article before commenting, and then went back and read through it solidly and noticed where you had mentioned that. I think that’s great! I’m not sure how many of you are following the crisis happening at Black Milk Clothing right now, but their recent behaviour is a pretty basic 101 on how not to social media: http://www.buzzfeed.com/alyssajayne/how-not-to-use-social-media-101-pgg2

  • Pingback: Taking the high road: How to steer clear of “Haters” in your real estate career | Troop University

  • http://all-about-life-tips.com Linda

    Thank you, I needed this. I put up a You Tube video of a song I wrote myself and went through allot of trouble to make it great according to my resources and abilities – and I was very proud of it. Within days I had over 3000 views and then the negative, ugly, awful comments started pouring in. I took everything personal, cried allot and in the end deleted all my videos (even the ones that I used on my site). Every time I think that something will be better explained through a video (on my site) – I decide that I don’t want to go through that again. After reading this, I think I can slowly start considering it again.

    Thank you very much for sharing.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Linda – Don’t let the haters stop you from producing your art!

  • http://www.YourMarketingGal.com Jo Guerra

    Such a great article and what a commotion! Personally, I thought the song was quite catchy. I have to admire your stance on this, Micheal. It’s hard to have a thick skin at times, but it is so great to be able to let things go that are not serving us in our business or our life – a lesson I learned so late in life. I love what Derek Halpern says, that you can spend time making your loyal customers happy and not worry about the haters. You have a fabulous brand. Who cares about the lack-of-abundance folks?

  • Dotty Scott

    Thanks Michael – I have a new perspective on this now. I too have had the hater comments – although I do not take them personally I have often wondered what the right way to react would be. In the past I just ignored them because the few times I tried to respond everything just went south. Thanks for this podcast.

  • http://www.liveworktravelusa.com Dan @ Live Work Travel USA

    Great episode, guys!
    I recently got my first real comment full of hatred, which I could not leave unanswered. I called the guy out and asked him to elaborate to learn what’s behind all that, because he was saying awful things about Americans. He never responded.
    Next time I will probably not waste my time with haters and just delete their comments “Derek Style”.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Jo :) and yes knowing who to focus on makes all the difference

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you found value here Dotty

  • http://www.phototourdc.com Lynford Morton

    Thanks for this insightful and helpful conversation.

    It’s hard not to react in a defensive or angry way when someone says your baby is ugly. I think we all have to learn this first hand and grow our thicker skin. I’m still working on it. A couple points:

    I really like Michael Hyatt’s approach to dealing with trolls on your own platform. He posts a comments policy warning that he reserves the right to delete comments that are snarky or off-topic, as he deems it. I like this because it gives you cover if you ever have to take action. Also it reassures your real supporters that this is a safe place to engage in conversation and debate.

    The song at your conference certainly brought a lot of unintended attention, but we should also pay attention to what they are criticizing. I think it would be a brand crisis if the viral attention challenged the value of your social media content. They were making fun of a song. If you were running a song-writing conference, you have a brand crisis. I think most people who are serious about learning ‘what works in social media,’ see the song for what it is… a moment of fun. It still won’t detract from your core competency.

    Thanks for sharing this topic.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    All great points Lynford, thanks for adding your voice

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you found it useful Daniel

  • http://www.Marisashadrick.com/ Marisa Shadrick

    By comparison, I have a tiny blog, and I’ve already had snarky comments on YouTube. It comes with the territory, but the positive influence a site can offer outweighs the bad. The good that can be done via the Internet is limitless.

    It’s sad that some will capitalize on anything for a moment of fame that will be forgotten tomorrow. Others are afraid and unhappy, and the internet is where broken people go to vent. I’m not excusing either reason or method, but selfish ambition, anger, and frustration will always be around us. I can’t change them, but I can guard my own heart.

    My hope is that we will not conform to the patterns of this world, but continue to be changed and strengthened for the better. Live your purpose and dreams. Thank you for all you do, Mike.







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