social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.

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social media viewpointsAre you wondering what 2015 might look like for social media marketing?

If the changes in 2014 are an indicator, there will be a lot more changes in 2015.

To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.

Here’s what they had to say.

And if you’re curious, here were the 2014 predictions.

2015 social media marketing predictions

Discover 28 social media marketing predictions from the pros for 2015.

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social media viewpointsHave you run remarketing campaigns on Facebook?

Are you reaping the full benefits Facebook ad targeting?

To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.

In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.

What Is Remarketing?

Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.

improve roi with facebook remarketing

Learn how using Facebook remarketing will improve your ROI.

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social media toolsDo you share your expertise online?

Have you heard about Google Helpouts?

Imagine having the ability to generate leads and make money with your existing expertise, but on Google’s dime.

In this article, I explore Google Helpouts and how you can take advantage of this emerging tool to position yourself as an expert.

What Are Google Helpouts?

Google has taken their incredibly popular Hangouts technology and wrapped it in a shell that opens a whole new service channel for small business owners and consultants.

Back in November 2013, Google quietly rolled out Helpouts. This is a new marketplace to connect people who need help with those who can provide assistance, over live video.

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