Are you reaping the full benefits Facebook ad targeting?
To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.
In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.
What Is Remarketing?
Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.
Have you heard about Google Helpouts?
Imagine having the ability to generate leads and make money with your existing expertise, but on Google’s dime.
In this article, I explore Google Helpouts and how you can take advantage of this emerging tool to position yourself as an expert.
What Are Google Helpouts?
Google has taken their incredibly popular Hangouts technology and wrapped it in a shell that opens a whole new service channel for small business owners and consultants.
Back in November 2013, Google quietly rolled out Helpouts. This is a new marketplace to connect people who need help with those who can provide assistance, over live video.
Is there a podcast, article or video you’d love to create, but for some reason you haven’t?
If so, you aren’t alone.
Most of us struggle bridging the gap between our desire to be creative and the act of actually creating something.
Keep reading as I explore the roots of why we don’t create and to discover what you can do to make stuff happen.
You Shouldn’t Do That…
I remember the day I submitted a draft of a paper that shared my best tips. My editor asked, “Are you sure you want to do this?” With that simple question I let doubt creep in.
More recently I was reviewing feedback from a presentation I gave. Of all the positive reviews, the one that struck a blow at my confidence went something like this, “You don’t really need to keynote your own event.”
In 2013, we saw some big changes.
Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.
To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.
Here’s what they had to say.
And if you’re curious, here were the 2013 predictions.
#1: The Resurgence of Advertorial
Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.
Do you want to know more about what you need to disclose and how to make disclosures on social media to comply with U.S. consumer laws?
Here’s a look at the key points in this update relevant to social media marketers today.
The Environment Has Changed
First, it’s important to understand the environment in which this guide was published.
With the first release in 2000, the .com Disclosures guide was an attempt to narrow the gray area of how marketing and advertising worked on the Internet so companies could maintain compliance with consumer protection laws.
If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.
To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.
Here’s what they had to say.
And if you’re curious, here were the 2012 predictions.
#1: Ecommerce and Social Media Grow Together
I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.
If you’re looking for some creative examples of Facebook pages from the small guys, look no further!
More than 1,800 nominations came in from our contest. These represent over 500 small businesses.
Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).
Want to win a free ticket to the largest online blogging workshop for businesses?
Social Media Examiner founder Michael Stelzner will be teaching a step-by-step course to help your business thrive with blogging.
And we’ve come up with a fun way to get you involved.
First, what is this event?
Blogging Fundamentals for Business is an online workshop that will empower you as a marketer and business owner to attract quality prospects, elevate your industry prominence and improve your sales with blogging.
Are you wondering if measuring social media return on investment (ROI) is important?
Do you cringe when you think about putting together another report?
You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results.
Do I Really Need to Measure ROI?
Let’s start by addressing the elephant in the room. Is ROI the right measure of success for social media?
There are many who would argue that a financial return doesn’t show the true value of social media for the organization. I would agree that ROI doesn’t paint the full picture.
However, the bottom line is that executives and business owners sleep, eat, and breathe ROI. It has been the measure of success since the beginning of their careers and while we can jump up and down and tell them it isn’t a complete picture, they aren’t going to believe it until they see it.