Your Guide to the Marketing Jungle
Do you struggle to measure the return on investment (ROI) for your social media activity? Turns out you aren't alone.
In this article, you'll discover insights from new research that addresses the age-old ROI challenge.
Continue Reading about New Research: Social Marketers Still Can’t Prove ROI →
Wondering if it still pays to advertise on social media these days? Looking for data to show you where you should be investing your ad spend?
In this article, you'll discover insights that reveal how fellow marketers are planning their social advertising and which platforms offer new opportunities for ad placement.
Continue Reading about Social Media Advertising: New Research for Marketers →
Do you wonder how fellow marketers are using social media?
Wondering if you should focus more on ads or bots?
In our tenth-annual social media study, more than 5,700 marketers reveal where they'll focus their social media efforts.
This industry report also shows you how marketers' organic activities have changed and what their future plans are with organic and paid social media.
Continue Reading about 2018 Social Media Marketing Industry Report →
Wondering why chatbots are gaining popularity?
Interested in how savvy businesses are using bots to improve communications with their customers?
In this article, you’ll discover insights from research that show how bots are evolving and affecting customer service experiences across many industries.
Continue Reading about Chat and Messenger Bots: New Research for Marketers →
Is Facebook part of your marketing plan?
Wondering if Facebook ads are still worthwhile?
In this article, you'll discover stats from recent Facebook advertising research. You'll also find insights to help you make more informed choices for your advertising campaigns.
Continue Reading about New Facebook Advertising Research for Marketers →
