Research : Social Media Examiner

social media researchDo you know where to spend your social media marketing dollars?

Wondering what works for other businesses?

In this article you’ll discover recent insights on the effectiveness of paid social media marketing.

effectiveness of paid social media marketing

Discover insights revealed by new research on the effectiveness of paid social media marketing.

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social media researchAre you adding Snapchat to your social media marketing?

Wondering what Snapchat’s audience responds to?

In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.

snapchat platform insights

Discover the latest insights on Snapchat and ways marketers can use it to reach their target audience.

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social media researchWant to see a higher ROI from Facebook?

Have you considered Facebook retargeting ads?

Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.

In this article you’ll discover recent findings from studies focused on Facebook retargeting.

Why Facebook Retargeting?

While everyone has probably seen Facebook retargeting, not everyone knows how it works.

Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site or Facebook, the code triggers those sites to show the initial site’s ads.

facebook retargeting spend research

Discover new research on trends in Facebook retargeting spending.

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social media researchIs your business on Facebook and Twitter?

Have you considered sharing news with your audience?

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.

twitter and facebook user behavior research

Discover how changes in user behavior on Facebook and Twitter affect marketers.

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