social media researchDo you wonder how your peers are using social media?

Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?

In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.

2015 social media marketing report

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social media researchIs Pinterest part of your social marketing mix?

Are your customers on Pinterest?

Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.

In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform.

pinterest research

Discover how recent research shows Pinterest is set to surge in 2016.

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social media researchHave you considered reaching out to social influencers to win more credibility and sales?

Do you want research to help make the case that influencer marketing works?

In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts.

Influencer Marketing Defined

Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media stardom. These influencers have proven credibility among and even sales to a specific target audience. Examples include fashionista Chiara Feragni (3 million Twitter followers), YouTube makeup video blogger Michelle Phan (7,600,000 subscribers) and John Lee Dumas of the Entrepreneur on Fire Podcast (923,000 unique listens in December 2014).

influencer marketing research

Discover new research on influencer marketing.

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social media reviewsAre you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

social sharing research

Discover new research on what people like to share.

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