Research : Social Media Examiner

social media researchIs Twitter part of your social marketing mix?

Are you wondering about Twitter’s growth potential?

Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.

In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.

research on twitter growth

Discover new research insights into Twitter’s massive growth.

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social media newsHow are you measuring social media in 2015?

Do you know which metrics to watch?

Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.

In this article you’ll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts.

social media metric research

Research shows the metrics marketers value most.

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social media researchAre you wondering what consumers expect from brands when it comes to social media?

A series of new reports answers this very question.

Consumers have strong expectations for how brands use social channels.

In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media.

research on customer expectations for brands on social media

Check out new research to find out what customers want from brands on social media.

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social media researchDo you want to know why it’s important to maintain a Facebook presence?

Have you seen the latest research on Facebook?

Knowing how Facebook affects online marketing can improve your own efforts.

These five studies reveal how Facebook impacts online marketing and why it’s here to stay.

facebook research findings

Find key insights from five new Facebook studies.

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