Do you study your website’s Google Analytics?

Want to go beyond reporting what you see?

To discover how to analyze content using Google Analytics, I interview Andy Crestodina.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert.

Andy will explore how to analyze your educational and sales content using Google Analytics.

You’ll discover what mistakes marketers make with analytics.

podcast 162 andy crestodina google analytics

Listen as Andy Crestodina shares what marketers need to know about analyzing their content with Google Analytics.

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Do you talk on podcasts or in video?

Want to be more comfortable in front of the microphone?

To discover how to improve your spoken presence, I interview David Lawrence.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show. David has also done extensive voice work for radio, movies and even as the voice for America Online’s customer service.

David will explore how to find your spoken voice.

You’ll discover tips to get comfortable speaking on-camera, as well as some of the more common mistakes people make when speaking.

podcast 161 david h lawrence xvii believable spoken voice

Listen as David H. Lawrence XVII shares insights on the spoken voice and how to become believable.

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Do you want to bring more attention to your business or product?

Want to find out what inspires people to take notice?

To discover how to get people’s attention online, I interview Ben Parr.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Ben Parr, the former co-editor for Mashable. He’s also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People’s Attention.

Ben will explore the science of getting attention.

You’ll discover the different types of attention, as well as some of the triggers.

podcast 160 ben parr on captivation

Listen as Ben Parr shares what marketers need to know about the science of being captivating online.

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Do you have a great idea for a business?

Wondering if content marketing will help move the needle?

To discover what it takes to build a content-driven business, I interview Joe Pulizzi.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers. Joe’s latest book is Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.

Joe will explore how you can build a sustainable small business with smart content marketing.

You’ll discover the six steps to take to create a content business in any niche.

podcast 159 joe pulizzi content marketing for business

Listen as Joe Pulizzi shares what marketers need to know about using content marketing for business.

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Is your online identity secure?

Are you concerned about hackers?

To discover how to secure your social profiles, your online accounts and your identity from hackers, I interview Chalene Johnson and Darren Natoni.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. She’s also someone whose online identity was hijacked and sold to the highest bidder. Darren is a former special agent with the DEA who specializes in online security. He’s also the chief technology officer for Shaun T, a fitness celebrity with millions of followers.

Chalene and Darren will explore what marketers and entrepreneurs need to know when it comes to securing their online accounts and more.

You’ll discover how to be safe online and protect your identity from hackers.

podcast 158 darren natoni and chalene johnson online security for business

Listen as Darren Natoni and Chalene Johnson share what marketers need to know about online security for business.

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Do you consider yourself a thought leader?

Want to know what it takes to become a guest on a major podcast or a speaker at large events?

In this episode I go behind the scenes at Social Media Examiner with Phil Mershon.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast.

Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast.

You’ll discover how to become a thought leader in any industry.

podcast 157 phil mershon thought leadership

Listen as Phil Mershon shares what marketers need to know about remaining top of mind in their industries.

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Do you own or manage a local business?

Are you leveraging the full power of online reviews?

To discover how to leverage online review services, I interview Martin Shervington.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Martin Shervington, one of the world’s leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google’s services.

Martin will explore online reviews for local businesses.

You’ll discover how to get reviews for your business, as well as how to respond to negative reviews.

podcast 156 martin shervington online reviews

Listen as Martin Shervington shares what marketers need to know about online reviews for local businesses.

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Do you use Pinterest for your business?

Want to know what works on Pinterest?

To learn how to improve your Pinterest marketing, I interview Jeff Sieh.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Jeff Sieh, the is founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest. He also hosts the Manly Pinterest podcast where he explores the latest in Pinterest marketing.

Jeff will explore marketing with Pinterest.

You’ll discover why your Pinterest following matters, as well as Pinterest posting tips.

podcast 155 jeff sieh succeed on pinterest

Listen as Jeff Sieh shares what marketers need to know about succeeding with Pinterest marketing.

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Do you create content for your business?

Want to encourage people to share it?

To explore the art and science of social sharing, I interview Bryan Kramer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy.

Bryan will explore social sharing and what marketers need to know.

You’ll discover the different types of people who share, as well as mistakes people make when sharing.

podcast 154 bryan kramer social sharing

Listen as Bryan Kramer shares what marketers need to know about the art and science of social sharing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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