3 Unique Ways to Get Started With Business Podcasting

social media how toDo you want to bring podcasting into your marketing mix?

Are you stuck because of concerns about time commitment, lack of knowledge or production challenges?

There are many ways to approach business podcasting without interupting your schedule, budget and skills.

In this article you’ll discover how three businesses started a podcast and what they uniquely did differently.

Use their examples for inspiration to set up your podcast to fit your particular needs, time and budget, and reap the benefits of creating a personal connection with your audience through audio.

Create a Podcast From Anywhere With Limited Equipment

Natalie Sisson, The Suitcase Entrepreneur, provides a great example of how to podcast from anywhere with limited equipment.

natalie suitcase entrepreneur

Podcasting has helped Natalie's audience feel more connected to her and her brand.

As her business name suggests, Natalie’s passion is helping people create freedom in business and adventure in life. She also has a successful podcast by the same name where she interviews other successful suitcase entrepreneurs who share their secrets about how they’ve found success running their business from anywhere.

Natalie has been doing the podcast for about 14 months now, and in the past 6 months alone she has seen an amazing spike (100%) in her download numbers, and sometimes even 200% more downloads each month.

Not only has her podcast built her reputation as a thought leader in her industry, it has also allowed her to connect on a deeper level with her audience and spread her brand message all at the same time.

What’s great about Natalie’s strategy is that it doesn’t take up all of her time. It allows her to still concentrate on the core of her business.

Here’s how Natalie does it:

  • 2 episodes per month (will be moving to 4 episodes per month soon due to popular demand)
  • Uses Skype and Ecamm Call Recorder, along with her noise-reducing Logitech Headset
  • Hires an editor in the Philippines who adds her intro, music and then edits the audio for clarity
  • Has a team member do a draft write-up of the show notes, which she polishes off herself
  • Once the episode is uploaded to her media host Libsyn, Natalie is on cruise control until it goes live, at which point she’ll promote it via one of her email lists, Facebook, Twitter, Google+ and her Pinterest podcast board

Natalie’s techniques and her approach to production show that you don’t have to have an expensive OR an extensive setup in a studio to record and publish a podcast.

All you need to do is focus on what you want to share with your audience, and then have a more technical person put your audio together for you. It’s a very easy way to get started podcasting with little investment and time commitment.

Create a High-Quality Podcast for More Business

The The Kickass Life with David Wood podcast and producer Michael O’Neal show how you can create a quality show and build a large audience.

michael and david's podcast

Michael says that the podcast has helped them see some fantastic growth all over the world.

David records both inside and outside of his studio, with frequent episodes with varying content.

Michael O’Neal partnered with David Wood on The Kickass Life podcast to create a double team of greatness. After 15 months of production, Michael and David have their routine down pat.

After starting a podcast to gain a broader audience (which worked by the way), David and Michael have seen fantastic growth all over the world. The Kickass Life is downloaded in 171 countries!

While David and Michael have recorded shows in about 15 different countries with the help of a Zoom H4N Digital Recorder (or iPhone with Bossjock), they aren’t quite as location-independent as Natalie is.

The Kickass Life’s headquarters is in David’s hometown in Canada. They have a fully equipped studio setup, which is where most of the magic happens.

Here’s how David and Michael do it:

  • 3 podcasts per week: 1 interview show, 1 solo show and 1 listener Q&A
  • When not in the comfort of his fully equipped recording studio in Canada, David uses the Zoom H4N Digital Recorder or iPhone with Bossjock to record
  • Michael is the full-time producer for The Kickass Life, and so each time David records a show, Michael goes in and adds the intro, outro and any ads they might be running, all with the help of GarageBand
  • No edits necessary: Michael discloses that none of the content within their shows is actually edited (for authenticity’s sake)
  • David and Michael both take great pride in the quality of their audio content. That said, they’re also big believers that good content without a strong delivery mechanism doesn’t work. That’s why they’ve worked hard to create a great website, an attractive logo and good promotion for the podcast through social media.

David and Michael take it a step further than Natalie. They do a moderate amount of travel in order to record episodes, and also spend a good amount of time recording from the comforts of a fully equipped studio.

This option requires more commitment and investment, but it can also deliver more value to your business. And you can also find the right partnership to make it easier to fit your needs.

Create a Full Podcast Production Team

Jonathan Fields, Good Life Project™ podcast is a great example of podcasting without cutting corners.

good life project

Jonathan admits that he's always known that the longer format was tailor-made for audio… It was just a matter of time until he made the jump to podcasting.

Here’s a guy who doesn’t mess around. Jonathan started his podcast a mere 3 months ago, but he’s been in the business of delivering content for much longer. His team actually started with a broadcast-quality weekly web series, which is all video-based content.

Today, Jonathan’s podcast is the audio version of those videos, which he’s kicked into an accelerated 3 podcasts per week schedule to try to catch up to the live web shows. He has simultaneously begun recording audio-only interviews that will be exclusive to the podcast, which will air 2-3 times per week.

On a quest to explore how to live a good life, Jonathan continues with the interview format. He has very much enjoyed everything he is learning from his podcasting experience, including the relationships he’s developed with some of his guests.

Thanks to podcasting, Jonathan’s brand and his reputation have been presented to a whole new audience, which has helped build a sizeable following.

Here’s how Jonathan does it:

  • 3 episodes per week, which are the audio version of his already-existing video web series (Jonathan has a team of professionals who spend between 1 and 2 hours converting these files).
  • All video interviews are done in person with a professional crew on location, using a 3-camera shoot. While most shoots take place in NYC, they’ve been traveling more as of late to both San Francisco and Boulder and are looking to take the web series international in 2014.
  • All of his audio-only interviews provide him with a lot more flexibility. He either uses a Zoom H2N to record or Skype, depending on where he is.
  • Jonathan has a team of people who are on the edits, including a separate editor for video and audio.
  • With production value as his core focus, Jonathan cuts no corners in the process.

As you can see, Jonathan is taking podcasting to a whole new level, incorporating his video web series, in addition to his soon-to-come audio-only interviews, to the podcast that he plans to take to a totally different level in 2014.

With a similar type of podcasting strategy, you’ll obviously want to look closely at the different levels of skills, commitment and investment required.

The Path to Podcasting

While these 3 big hitters all sound like they’ve had it together since the beginning, that certainly didn’t come without setbacks and a whole lot of practice.

What did these guys do when they got stuck or when they were feeling like what they were doing might not work?

Here’s their best advice for anyone thinking about hosting their own podcast:

3 podcasters

Check out these great tips from the pros.

Natalie Sisson:

You have to be yourself. As Oscar Wilde points out, “Everyone else is taken.” And really believe in your unique special gift.

Continue to home in on what that is—are you funny, sarcastic, on point, thoughtful, energetic, whip-smart, silly—what is it that you offer that sets you apart?

Then, amp that up and use it to your benefit as your key point of difference.

Focus on the listeners and what they want and deliver more and more of it.

Michael O’Neal:

Don’t worry about being awful at the beginning. Everybody is. Every master was once a disaster.

The most important part of podcasting is to actually DO it.

Get a nice logo and website, get a few shows in the can, and LAUNCH.

Jonathan Fields:

It takes time to develop your lens and your voice. And the only way to do that is to dive in.

You’ll cringe at your earlier work, but that’s okay, because it’s a necessary step along the way to putting into the world that thing that’s in your head and doing it on the level your capable of.

There is no shortcut, just do the work and start today.

In addition to these tips, remember to connect with others who are in the same situation as you are, or who have been in that situation already and who can help you when you’re feeling stuck.

Check out different mastermind communities and groups within Facebook, LinkedIn and Google+. Be sure to connect with like-minded individuals who have the skills and knowledge to help you succeed.

Over to You

Whether you’re like Natalie Sisson of The Suitcase Entrepreneur, an on-the-go businesswoman who doesn’t necessarily have a ton of time to spend in a studio; or Michael O’Neal, producer of The Kickass Life with David Wood, who are double-teaming their podcast in order to divide and conquer; or Jonathan Fields of Good Life Project™, a podcast aficionado who will only produce a show with top-notch audio quality and prime editing—there’s a strategy that will work for you, the time you have and your business.

Setting up your podcast doesn’t have to be daunting. Look for the right setup for your business and your strengths.

Use podcasting to reach a broad worldwide audience, create an intimate connection with your listeners, establish authority and credibility in your niche and grow your business and brand.

What do you think? Which one of these strategies sounds like it would work best for you and what you want to do? Please leave your questions and comments in the box below.

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About the Author, John Lee Dumas

John Lee Dumas is the host of the top ranked business podcast EntrepreneurOnFire! He recently launched Podcasters' Paradise: an ever evolving community of Podcasters looking to create, grow and monetize their podcast. Other posts by »




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  • http://www.SelfEmployedKing.com/ Mike Kawula

    Way to go John!
    Love Michael’s Quote: Every Master was once a Disaster…So true. Great tips. Natalie saying be original to set yourself apart….so true.

    Great Post John!

  • http://top5percentincome.com/ Dean Patino

    Such a great article, really lays out 3 powerful examples of why podcasting is such a great way to reach and serve your audience. My #1 take away from John’s excellent article is podcasting makes a personal connection with your audience so they can get to know and relate to you and your purpose for them! Thanks John!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Mike…isn’t that just a GREAT quote? LOVE it! Thanks for the love!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Dean,

    You always seem to pull the gold from everything you read/listen to…and you don’t disappoint this time…thanks for the kind words my friend :-)

    ~ John Lee Dumas

  • http://www.alexbarker.org/ Alex Barker

    Once again delivering truth John! It’s interesting how, if you build a platform of a podcast, people do treat you as an expert. I just launched the Leadership Dojo podcast this week and already have received requests to coach clients and speak at conferences! (I may be in Vegas around April!)
    Thanks John for inspiring me to create a podcast. It has brought my goals and dreams closer

  • http://www.bFitandLive.com/ Phil Ferrante

    Great tips John. Having just been through a podcast launch myself, it would have been very nice to se an article like this as it would have helped me get started MONTHS faster. The desire to be perfect held me back. Looking back, I can tell I would have been better “getting the snowball started” so to speak.

  • Rick Barker

    Great Article! A ton of actionable items I can put to use immediately. Thanks John!

  • Tyson Edwards

    Fantastic read! Great article John! I like how David does some interviews outside…John, I think you should do an episode of love your leap on a beach in San Diego!!! I am printing this out and getting out the highlighter. With information like this out there, there is no reason why you can`t start a kick butt podcast. Where do I have to pay for this article? Lol.

  • Stephen White

    Alright already!! I have no more excuses, I’m starting a podcast for my business. I have such a love-hate for this article because I want to believe I’m too busy for podcasting but clearly it’s only my own fears holding me back. Thanks for the dose of courage Mr. Dumas :)

  • Michael O’Neal

    It was really great to be featured today…thanks so much @JohnLeeDumas:disqus! Ironically, David is in Mexico for the week as the Master of Ceremonies of Mike Dooley’s wedding, so he’s remote again this week and we’re doing production internationally again. :)

  • Michael O’Neal

    Thanks @discountcleaningproducts:disqus! I can’t take the credit for that quote, it’s David’s. But it’s definitely the truth!

  • Michael O’Neal

    @philferrante:disqus You and me both, brother! The recent launch of The Solopreneur Hour reminds me how many moving parts there are to launching a show, but the most important part is that you DO IT.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    You are a true success story Alex…congrats!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Phil,

    You da man and your new podcast bFitandLive will be a HUGE success as Entrepreneurs need to wake up and start taking care of our bodies as well as our biz :-)

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    My pleasure Rick!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Tyson,

    Thank you for the kind words and GREAT ideas! Love Your Leap should do an episode on a beach…why not? Michael O’Neal shows us how :-)

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Anytime SW…Podcasting is a leap of faith for a lot of people, but one we podcasters RARELY regret! Were you not present for Michael Stelzner’s incredible keynote at Agents of Change? Podcasting baby, all the way!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Fitting Michael… :-)

    Thank YOU for your incredible contribution!

    ~ John Lee Dumas

  • Ozeal

    I just launched my podcast a couple weeks ago. Very excited and looking forward to learning from the best. Thanks for the great content and insight!

  • Emily

    Once the episode is uploaded to her media host Libsyn, Natalie is on cruise control until it goes live, at which point she’ll promote it via one of her email lists, Facebook, Twitter, Google+ and her Pinterest podcast board
    This article purports to be a simple how-to. The above makes easy sense to cognoscenti (people who already know), and not to neophytes.

  • Deborah

    Great information on something I have been very interested in implementing. However, Natalie’s recommendation Ecamm Call Recorder with Skype is only for Mac, which should probably have been identified as such. I have Windows. No doubt there is something else out there for us.

  • http://www.entrepreneuronfire.com/ Kate Erickson

    John this is great- thanks for putting it together! I’m a huge fan of all 3 of these podcasts and it was really incredible to get a behind-the-scenes peek at how they all make the magic happen! Natalie, David & Michael, and Jonathan – thank you all for sharing how you do it!

  • http://cindyking.biz/ Cindy King

    Thanks for pointing this out, Deborah!

  • Justin Williams

    Another amazing article by the ever inspiring John Lee Dumas! I am about to launch my podcast next month so this was incredibly useful! Thank you for sharing! Hope to hear from you again on SME soon! :-)

  • http://cindyking.biz/ Cindy King

    Hi Emily, I think the purpose of this article is to show that there are different options in how you want to approach setting up your podcast. You can find @JohnLeeDumas:disqus’s how to start a podcast article here: http://www.socialmediaexaminer.com/how-to-start-a-business-podcast/

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Rockin Ozeal! I am excited for you!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Very true Deborah, and Pamela is a great alternative for non Mac users :-)

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Kate,

    You are right to point the love to Natalie, David & Michael, and Jonathan…these guys are incredible!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Glad you enjoyed Justin, and I am excited for your launch!

    ROCK IT!

    ~ John Lee Dumas

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    This is awesome and I love the three very different examples you’ve showcased here John – thank you so much for including me!! Podcasting is a blast and I’ve learned so much in the last 6 months alone. Now that my show is weekly it’s been amazing to see the positive difference in engagement and downloads plus the feedback and reviews.

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    Yep get in there and do it. Actually if you want great tips I shared all those I learned from John and put them in this free ebook on How to start a podcast that matters http://suitcaseentrepreneur.com/free

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    Yep there is try Pamela – it’s great and I used it on my PC

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    You are incredible John 365 days of a year too

  • MykaBond

    Great action steps! Thank u

  • Deborah

    Thanks, I will check it out.

  • Ingo Stoll

    Thanx John! I’m about to start a new content marketing project in Germany and what I’d love to create is a format crossover. Have you ever seen something like a ‘newcast’ combining podcast, video, text and live elements?
    #it-might-not-work-that’s-why-I-do-it

  • http://cindyking.biz/ Cindy King

    Thank you for sharing your story, Natalie! It’s inspiring!

  • http://cindyking.biz/ Cindy King

    Love the insights shared here on how you operate your podcast, Michael! It also sounds like you have fun doing your podcast.

  • Michael O’Neal

    Sure do @CindyKing:disqus. I’m editing today’s show as we speak…sure beats digging ditches. :)

  • Michael O’Neal

    Thanks @katelerickson:disqus! Thanks for putting out such amazing content and showing us all how it’s done!

  • Josh Brown

    Love this article, John! I like Natalie’s strategy the best, mostly because it is the easiest to implement. It is soooo difficult to do run a business, do a podcast, and can get quite overwhelming. Natalie’s way is simple, and I am going to do it. Just got done sending an email to Chris Ducker to find a VA to help me on this front……hopefully it works out. Great job on putting together some very valuable content that can help a lot of people!

  • AmandahBlackwell

    Thank your for this timely post. I’ve been contemplating creating a podcast and will start with two episodes per month. I’d also like to upload videos but need to buy a tripod. :)

  • leise falyon

    So how do you actually set up a podcast account with iTunes?

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Natalie you rock for sharing these great tips and tactics…thanks!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Welcome Myka!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Ingo,

    I love the ZAG when other ZIG so go for it! I have not seen or heard of it and I like it :-) The closest I have heard is MultiCasting with Paul Colligan.

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Josh,

    Glad you enjoyed and best of luck in your venture. Chris Ducker rocks!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    AB…I like where you are going, If anything, it’s good to increase consistency, but never decrease.

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Leise,

    I would recommend my book, Podcast Launch which you can grab in Amazon, or use the Amazon Kindle reader if you don’t have a kindle. It has it all!

    ~ John Lee Dumas

  • http://boutiquejapan.com/ Andres Zuleta

    John Lee Dumas, Natalie Sisson, Jonathan Fields… 3 of the modern classics. This is a great post and a good kick in the pants for someone like me who is still resisting the call to start a podcast.

    Thanks for posting this, very inspiring and so awesome to be living in the golden age of podcasting!

  • http://www.dofahn.com/ Dofahn

    Great article John and very easy to follow. As you wrote; Setting up your podcast doesn’t have to be daunting. Look for the right setup for your business and your strengths

  • Anil Kabani

    No more excuses for me! – This article breaks it down…..
    Love the info John. Thanks for breaking it down. Time to DO IT!

  • Celest Horton

    Great Post John! I love how you highlighted these three different podcasts. I really like what Natalie says about being yourself. It’s hard in the beginning, but my goal is to get there eventually. Thanks!

  • http://readtoleadpodcast.com/ Jeff Brown

    I second this John. Since launching my podcast in July, I’ve had so many doors open for me and have been able to connect with thought leaders like I never thought possible. I even received unsolicited e-mails from companies wanting to advertise on my podcast less than 2 months after my launch. It’s been an amazing ride.

  • http://www.pixelhappy.com/ Steve Young

    John, love this advice -> Don’t worry about being awful at the beginning. Everybody is. Every master was once a disaster.

    It’s so true.

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  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Andres,

    You are the man…so glad you enjoyed this article, and you are right, these guys are great! Also, this IS the golden age for podcasting :-)

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Andres,

    You are the man…so glad you enjoyed this article, and you are right, these guys are great! Also, this IS the golden age for podcasting :-)

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks Dofahn…there is a right way for everyone, and these 3 show you each!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks Dofahn…there is a right way for everyone, and these 3 show you each!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Anil….BOOM! Take action my friend!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Anil….BOOM! Take action my friend!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Celest, I have no doubt you will have a similar feature as Natalie’s here some day. Keep rockin!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Celest, I have no doubt you will have a similar feature as Natalie’s here some day. Keep rockin!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Jeff,

    You have an amazing podcast…keep it up brother!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Jeff,

    You have an amazing podcast…keep it up brother!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    OMG Steve, if I could count the number of disasters I have had in the last 12 months it would be a daunting number, but here I am :-)

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    OMG Steve, if I could count the number of disasters I have had in the last 12 months it would be a daunting number, but here I am :-)

    ~ John Lee Dumas

  • Jeff Pearson

    John makes a great case for using a podcast as a part of your marketing mix. I really appreciate seeing how three people are each taking a different approach to podcasting yet each one is able to use podcasting to their advantage.

  • Jeff Pearson

    John makes a great case for using a podcast as a part of your marketing mix. I really appreciate seeing how three people are each taking a different approach to podcasting yet each one is able to use podcasting to their advantage.

  • http://www.autofocusmarketing.com/ Roger Graves

    Wow, what a great article! I have been resisting starting a podcast, but after reading this I might have to reconsider fast! Thanks for the case studies with the detailed examples. I literally have everything it takes to start a podcast. Now I have the inspiration too! Thanks!

  • http://www.autofocusmarketing.com/ Roger Graves

    Wow, what a great article! I have been resisting starting a podcast, but after reading this I might have to reconsider fast! Thanks for the case studies with the detailed examples. I literally have everything it takes to start a podcast. Now I have the inspiration too! Thanks!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Jeff,

    Podcasting can be crafted to you schedule and personality…so true!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    RG,

    You should talk to IFS and have the first ever podcast all about Infusionsoft!

    ~ John Lee Dumas

  • http://www.theoverwhelmedbrain.com/ Paul Colaianni | TheOverwhelme

    Wow, just opened my mind up to new possibilities! It’s so refreshing to hear that some of the top people out there aren’t spending thousands on equipment. The show can still go on even with limited resources. Love it.

    Great article. No wait, super article! Excellent info here. Thank you John!!

  • http://www.theoverwhelmedbrain.com/ Paul Colaianni | TheOverwhelme

    Wow, just opened my mind up to new possibilities! It’s so refreshing to hear that some of the top people out there aren’t spending thousands on equipment. The show can still go on even with limited resources. Love it.

    Great article. No wait, super article! Excellent info here. Thank you John!!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Paul,

    You are too kind! I am really touched by your praise :-)

    ~ John Lee Dumas

  • Christopher Bergeron

    I’ve been using the pressed for time excuse about staring a podcast for a while.. But once again John Dumas seems to burn away the excuses with great actionable information. I’m excited to leverage the ideas of this post and will be looking at Bossjock from the David Wood example and I’m inspired by the Natalie example of the noise canceling microphone to be able to record consistently from wherever I am. Great Post.

  • David Ralph

    Love these insights to the three different ways of podcasting. Funnily enough I don’t seem to have much problem with getting the podcasts recorded and edited. But setting up wordpress is doing my head in…..struggling bigtime with this part of my setup. So well in the “Disaster” before the master phase

  • http://yoprowealth.com/ Austin G. Netzley

    Love it, John. My favorite quote here:
    “Focus on the listeners and what they want and deliver more and more of it”

  • http://yoprowealth.com/ Austin G. Netzley

    Love it, John. My favorite quote here:
    “Focus on the listeners and what they want and deliver more and more of it”

  • Stephen White

    Done! Thanks for the ebook Natalie!! And great site too. I’ve been listening to your podcast, you’ve got a new fan :)

  • Stephen White

    Done! Thanks for the ebook Natalie!! And great site too. I’ve been listening to your podcast, you’ve got a new fan :)

  • Mario

    I thought this would be about the platforms to get started with business podcasting. Besides Libsyn, what others would you recommend?

  • Mario

    I thought this would be about the platforms to get started with business podcasting. Besides Libsyn, what others would you recommend?

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thanks CB! Glad we could inspire!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    DR,

    The more insights the better..and these three are tops!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Austin,

    Thanks for taking the time to comment and I am glad you enjoyed!

    ~ John Lee Dumas

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Sound Cloud, Amazon S3 and Blubrry are all great options Mario!

    ~ John Lee Dumas

  • http://www.unshelled.me/ Bryan S Arnold

    Great examples of getting a podcast done! So easy to just Take these examples and
    …Copy them in Your own way!

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  • Haytem Ouadaa

    I really need to start podcasting, but my problem is that I have to improve my english, is it ok to start even without a good accent?

  • http://www.givegoodpodcast.com/ Katie McCarthy

    Who better to write this article than my favorite podcaster John Dumas. I have listened to all three of these podcasts and love the content. It is awesome to see the varied ways that people like to consume and provide content, and know that it is really all about what works best for you and your audience.

    I just launched a podcast called Give Good and have started hearing reviews back from people. Podcasting is just such a great tool to reach so many!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Thank you Bryan! Glad you think so :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Haytem! I would not let this be a barrier for you as long as your guests/audience can understand you. Think of it from a value perspective: if you can easily have a conversation with your guest (and this is assuming you’d be doing an interview-based podcast), and you have an audience who is looking for the type of content you’re offering, then you’re golden!

    But imagine if you are on the line and your guest can’t understand you well, or can’t answer your questions/have a conversation with you… well, then that probably won’t be providing a ton of value to your audience.

    Perhaps you could begin by doing practice interviews? That way, you’ll be improving your english along the way and building up a content library that you can always go back to once you launch: it’s a win/win :)

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Katie, I blush! Thank you :) It is amazing to see how different each podcast’s recording/editing/publishing schedule is. Great way for others out there to realize that podcasting doesn’t have to be your main medium for communication, and it doesn’t have to take up all of your time.

    Thanks for the comment, and congrats on your recent launch! :)

  • http://entreb.com/ Entreb

    I wonder who was she hiring from the Philippines? I’m from the Philippines by they way.
    I know that images and videos can be great tools for marketing our business online, but I’ve never thought podcasting is also a great way to promote our business to our target market. Great article and great stories!

  • Pingback: 3 Unique Ways to Get Started With Business Podcasting - A & D MEDIA

  • http://www.podcastfasttrack.com/ Carey Green

    This is a great article… it’s cool to see the variety of approaches there can be to something as “time intensive” as podcasting. It sounds like most of these folks do the smart thing… they create the initial content and then delegate the behind-the-scenes stuff… something I’ve found to be invaluable. Businesses or Entrepreneurs can offload the editing, etc. and save themselves tons of time and energy to stay focused on what they do best. If anyone is interested in offloading in the same way, let’s connect. I do podcast editing and production in package deals.

  • http://www.entrepreneuronfire.com/ Kate Erickson

    Thanks Carey! John and I really enjoyed connecting with these podcasters and doing a deep dive to explore other ways of podcasting. Glad you enjoyed it, too.







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