Crisis Management: What to Do When Your Business Makes a Public Mistake

Is your business ready for a social media crisis?

Are you wondering what you should do if you or a colleague makes an embarrassing public mistake?

To learn how to handle a social media crisis, I interview Gini Dietrich for this episode of the Social Media Marketing podcast.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and Reputation Management in the Digital Age, and founder of the blog Spin Sucks. She runs Arment Dietrich, a PR agency.

Gini shares common mistakes businesses make when facing a crisis, and the best ways to deal with these situations when they happen.

You’ll discover the first steps you need to take, how to handle the situation throughout and when to seek legal advice.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Blog Comments: Should Your Blog Shut Down Comments?

Do you like to get comments on your blog?

Have you ever wondered if you should allow comments or shut them down?

To learn about why blog comments are valuable to your business, I interview Mark Schaefer and Tim McDonald for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, who is a college educator and author of four books. His blog is called Grow and his latest book is Social Media Explained. Tim McDonald is the director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council.

Mark and Tim share what comments mean to their blogs, and some of the challenges they face with moderation.

You’ll discover the upside of blog comments, how you can use them to improve your business and moderation tactics for different-sized blogs.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Haters: How to Deal With Haters and Trolls of Your Business

Have you ever been publicly criticized or mocked for something that you did?

Are you wondering how you can deal with this type of negativity when it happens on social media?

To learn about haters and how to deal with them, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is host of The Mad Marketing Podcast and is a partner at River Pools & Spas. Marcus is a consultant and keynote speaker. In fact, he was the closing keynote at Social Media Marketing World and he simply killed it!

Marcus shares the various types of critics you might attract and how you can deal with them.

You’ll discover the differences among haters, trolls and critics and what to do when you are under attack.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Google Analytics: How to Make Smart Marketing Decisions

Do you want to know if your content and social activities are supporting your business?

Are you wondering how you can use Google Analytics to track your progress?

To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he’s a Google Analytics expert.

Andy shares how to use Google Analytics to help you make informed marketing choices.

You’ll discover why analytics are so important to your business success and step-by-step instructions on how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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LinkedIn Publishing Platform: What Marketers Need to Know

Do you publish long-form content?

Are you wondering if the new LinkedIn publishing platform can help your business?

To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.

Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.

You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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32 comments

 
 

Google+ Marketing Tactics: How to Promote Your Content on Google+

Do you use Google+ for business?

Are you wondering how to promote your content on Google+?

To learn about Google+ tactics that are available to marketers, I interview Lynette Young for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency, Purple Stripe, helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+.

Lynette shares why she got hooked on Google+, and how businesses can use the tools available to succeed on the platform.

You’ll discover how to get your content to show up in Google, and how Google+ users are different than Facebook users.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Freak Success: A Dialog With Chris Brogan

Do you feel like you don’t fit in?

Are you wondering how you can succeed in business by being different?

To learn about how your unique qualities can help you achieve success in the business world, I interview Chris Brogan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner’s Mind podcast. His latest book is called The Freaks Shall Inherit the Earth.

Chris shares why some freaks are successful in business and how you can follow their lead.

You’ll discover how to face your fears, run with your ideas and put them into practice.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service?

Do you want to know how a podcast can boost your launch?

To learn why podcasts can be a very powerful marketing tool when it comes to starting a launch, I interview Brian Clark and Chris Ducker for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Brian Clark, founder of Copyblogger Media and host of the new podcast New Rainmaker. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. Both Brian and Chris are serial entrepreneurs.

Brian and Chris share why they’ve chosen podcasts to launch their new products.

You’ll discover ideas for your own launches and why you should give audio a chance.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Connecting With People: How to Be Human With Your Social Marketing

Do you struggle to connect with people on social media?

Are you wondering how to be human with your social marketing?

To learn why so many marketers struggle connecting with people via social media and what you can do to fix it, I interview Bryan Kramer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author’s Point of View podcast. His new book is called Human to Human.

Bryan shares what it takes for marketers to connect on a human level online.

You’ll discover the techniques that work best and examples you can use in your social marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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