Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?
In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.
#1: Assess Your Goals
Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.
Remember that not every business needs to be on Facebook.
If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.
Do your Facebook fans see your updates on their mobile devices?
According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.
It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.
With the new Facebook Graph Search, this is a good time to revisit your page.
Here are five steps to make your Facebook Page more searchable and visible.
The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.
#1: Choose the Right Name
This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.
If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.
Are you interested in increasing the engagement on your Facebook Page?
If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising.
Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”
In friendlier language, crowdsourcing is when you ask your community of users to offer their suggestions for how you might solve a problem or address an issue.
In the years since Howe’s story, crowdsourcing has been adopted by many multinational companies and organizations, such as the mining company Goldcorp and NASA. And with the growing popularity of social media, crowdsourcing has spread to Facebook, too.
Do you understand the pitfalls?
This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.
So What Exactly Are Facebook Permissions?
Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.
When a user agrees to “allow” Facebook, or a business, to broadcast a user’s Likes or other information, the user has granted Facebook permission to do so.
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
Are you looking for an easy to follow guide to formulate a plan for your business?
Keep reading for seven tips to help your business develop a social plan…
Why Businesses Fail With Social Media
Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.
Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.
Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.
For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.
These seven tips will help you design a social media plan that will keep you on track, active and moving forward.