Have you thought about promoting it with Facebook ads?
Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.
In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.12 Comments
Have you considered partnering with an influential blogger?
Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.
In this article you’ll discover how to partner with influencers for a successful social media giveaway.25 Comments
Want to host a contest to build excitement about your business?
Instagram makes it easy to run quick contests that engage your audience and build your fan base.
In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.21 Comments
Are you looking to better understand your fans?
When you collect data from your fans, you can make your products better and improve customer service.
In this article I’ll share three ways to use social media to gather leads and insights from your fans.
Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.
Campaigns range from Facebook apps and promotions to landing pages, online offers, data forms, RSS feeds and more. Use campaigns to gain a wealth of information to enhance your customers’ experience.7 Comments
Have you thought about using giveaways to educate your customers?
Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.
In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.
Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.
The campaign resulted in more than 206,000 entries in just 18 days and 40,825 new Facebook fans—all without forcing a like. Here’s how they did it.146 Comments
Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.26 Comments
Do you use Facebook giveaways and contests to collect information about your fans?
Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.
In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.
Why Facebook Gated Campaigns?One Comment
Did you know you can split test both your Facebook Page posts and your Facebook ads?
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
In this article I’ll share how to split test Facebook posts and ads.
Why Split Test Facebook Posts and Ads?
Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.28 Comments