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    Author: Jim Belosic

    How to Grow Your Leads With Social Media Marketing

    Do you need more leads for your business?

    Are you looking to better understand your fans?

    When you collect data from your fans, you can make your products better and improve customer service.

    In this article I'll share three ways to use social media to gather leads and insights from your fans.
    Why?
    Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.

    Campaigns range from

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    How One Business Increased Facebook Fans by 200 Percent

    Do you want to grow your Facebook audience?

    Have you thought about using giveaways to educate your customers?

    Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

    In this article you'll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

    Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set

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    5 Tips for Running Successful Social Media Campaigns

    Do you use social media campaigns to engage with your customers?

    Do you need tips on how to create more effective campaigns?

    Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.

    In this article I'll share five tips for building and running successful social media campaigns.
    #1: Choose and Build the Right Campaign
    Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes---and everything in

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    How to Use Facebook Gated Campaigns for Leads and to Grow Your List

    Do you want a way to grow your list, get better feedback or increase user-generated content?

    Do you use Facebook giveaways and contests to collect information about your fans?

    Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.

    In this article I'll show you the concept of action-gating and how three companies are using it effectively to meet their goals.

    Why Facebook Gated Campaigns?
    Facebook gated campaigns use a pretty simple idea called action-gating: A

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    How to Split Test Facebook Posts and Facebook Ads

    Do you use split testing?

    Did you know you can split test both your Facebook Page posts and your Facebook ads?

    Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

    In this article I'll share how to split test Facebook posts and ads.
    Why Split Test Facebook Posts and Ads?
    Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published,

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