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    Author: Jim Belosic

    6 Facebook Marketing Tips for Managing Your Facebook Page

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    Wondering what works and what doesn't for your Facebook page?

    Or are you overwhelmed with all of the Facebook tactics you read about?

    No matter how long you've had a Facebook page, it's good to review some of the basics for creating a page for your business.

    This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.
    #1: Check Your Wall-posting Preferences
    Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have

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    25 Creative Ways to Use Facebook Cover Photos

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    Are you using your Facebook cover photo to maximum effect?

    Do you change your cover image once a month, or once a year?

    The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

    Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).
    #1: Get Into the Holiday Spirit or Change With the Seasons
    Design

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    How to Draw People to Your Facebook Page Again and Again

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    Are you looking for creative ways to bring people to your Facebook page?

    Does your business use Facebook to connect with people?

    Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page.

    In this article you'll learn how 6 types of Facebook apps keep your fans coming back to your Facebook page again and again.
    #1: "Contact Us" Apps
    The easier you make it for people to get in touch with you, the better. Use a contact app to let your fans/customers send email requests to

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    5 Ways to Prepare Your Facebook Page for the Holidays

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    Have you prepared your Facebook page for the holidays?

    Are you looking for tips on how to use your Facebook page this holiday season?

    If you haven't even started thinking about the holidays yet, it's time!

    In this article, you'll find five ways to make your Facebook page festive for the holidays.
    Why Customize For Holidays?
    According to Mashable, 65% of shoppers tap social media looking for the perfect gift.

    Any day now, your fans will start to look at your business's Facebook page for holiday offers, promotions, events and deal

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    6 Ways to Use Facebook Apps for Business

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    Does your business leverage the power of Facebook apps?

    Wondering how other businesses are using apps to better serve their customers?

    Keep reading to discover many ways businesses are using Facebook apps.
    Why Facebook Apps?
    There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.

    Each of these uses can help you create a deeper

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    How to Convince Your Skeptical Boss That Facebook Marketing Works

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    Is your business on Facebook?

    Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?

    In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.
    #1: Assess Your Goals
    Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.

    Remember that not every business needs to be on Facebook.

    If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.

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    5 Tips to Make Facebook Marketing Mobile-Friendly

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    Do you know how your audience accesses Facebook?

    Do your Facebook fans see your updates on their mobile devices?

    According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

    It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

    Here are five things you can do until Facebook fine-tunes its mobile experience:

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    5 Tips to Enhance Your Facebook Graph Search Ranking

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    Do you want to know how to help your Facebook Page appear higher in Facebook search and beyond?

    With the new Facebook Graph Search, this is a good time to revisit your page.

    Here are five steps to make your Facebook Page more searchable and visible.

    The first three steps outlined below are for entry-level Facebook Page admins. If you're certain that you're already implementing the most basic best practices, skip ahead to step four.
    #1: Choose the Right Name
    This sounds really obvious, but many businesses can't help but cram lots of

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    3 Unconventional Ways to Boost Your Facebook Engagement

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    Do you want more Facebook fans without running contests or advertisements?

    Are you interested in increasing the engagement on your Facebook Page?

    If you're looking for some creative ways to boost your brand's profile on Facebook, here are three ways to do it that don't involve giveaways or advertising.
    #1: Crowdsource
    Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a "new pool of cheap labor: everyday people using their spare cycles to create

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    Facebook Permissions: What Marketers Need to Know

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    Do you use Facebook apps to collect data from prospects?

    Do you understand the pitfalls?

    This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.
    So What Exactly Are Facebook Permissions?
    Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.

    When a user agrees to "allow" Facebook, or a business, to broadcast a user's Likes or other information, the user

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    9 Tips for Running Successful Facebook Contests

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    Have you considered using a Facebook contest?

    These days, it seems like just about everyone is giving away something on Facebook.

    iPad or $100 gift certificate, anyone?

    Keep reading to learn nine tips for making Facebook contests more successful.
    Do Contests Really Work?
    Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook

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    7 Tips for Creating a Social Media Plan for Your Business

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    Do you have social media plan?

    Are you looking for an easy to follow guide to formulate a plan for your business?

    Keep reading for seven tips to help your business develop a social plan...
    Why Businesses Fail With Social Media
    Businesses often fail in their social media efforts for the same reason New Year's resolutions fail: It's a good idea, but there's no structure or commitment.

    Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.

    Has

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