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    Author: Jim Belosic

    How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks

    Are you using Facebook sidebar ads?

    Are you getting the results you want?

    The kinds of images and text you use in your Facebook ads impact your audience's response.

    In this article you'll discover what makes people more likely to click on your Facebook sidebar ads.
    Designing Click-Worthy Ads
    Facebook sidebar ads are pretty small (at least for now). Each one allows for 90 characters in the headline and displays at 100 pixels wide x 72 pixels tall.

    Continue Reading about How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks →

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    10 Big Brand Facebook Tactics Any Business Can Use

    Do you have big-brand Facebook page envy?

    Do you, as a small business owner, want your page to be popular and engaging?

    It's easier than you think to emulate what Facebook's major players do.

    In this article, I'll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.
    #1: Capitalize on Major Events and Holidays
    During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired

    Continue Reading about 10 Big Brand Facebook Tactics Any Business Can Use →

    5 Ways to Offer Social Customer Service With Facebook

    Are you answering customer concerns on Facebook?

    Is offering social customer service important for your business?

    Facebook is the number one social channel so it's likely to be the first line of contact for your customers, for both praise and complaints.

    Answering your fans, owning up to your mistakes and keeping your fans in the loop go a long way to building trust.

    Read on to discover five tips that will make you a customer-service superhero on Facebook.
    #1: Answer Quickly
    If you have a dedicated customer support department, the

    Continue Reading about 5 Ways to Offer Social Customer Service With Facebook →

    6 Facebook Marketing Tips for Managing Your Facebook Page

    Wondering what works and what doesn't for your Facebook page?

    Or are you overwhelmed with all of the Facebook tactics you read about?

    No matter how long you've had a Facebook page, it's good to review some of the basics for creating a page for your business.

    This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.
    #1: Check Your Wall-posting Preferences
    Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have

    Continue Reading about 6 Facebook Marketing Tips for Managing Your Facebook Page →

    25 Creative Ways to Use Facebook Cover Photos

    Are you using your Facebook cover photo to maximum effect?

    Do you change your cover image once a month, or once a year?

    The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include calls to action (CTAs) and other helpful information for  your fans.

    Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).
    #1: Get Into the Holiday Spirit or Change With the Seasons
    Design

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