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Your Guide to the Social Media Jungle

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    Author: Jim Belosic

    3 Steps to Getting Started With Social Media

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    With so many social networks to choose from, how do you decide the best social networks for your company?

    Not all networks are created equal; each comes with its own specific benefits, features and uses.

    This 3-step guide will help you choose the best social networks based on your business, experience and community.
    #1: Find Your Community
    If you're just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you've already got a community there.

    Does your

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    8 Tips for Training Social Media Marketers

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    Does your business have a plan for bringing on social media marketers?

    Are you wondering how to work with experts outside the company while maintaining a consistent brand experience?

    Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make sure your employees or contractors correctly represent your company.
    #1: Create a Social Style Guide
    Agreeing on a style for outward-facing content helps solidify your company's identity and character, and is the starting point of good social media

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    5 Ways to Increase Your Facebook Fan Engagement

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    Want to increase your Facebook fan engagement?

    Keep reading for some simple techniques to get your fans more involved.

    Even if you're active on your Facebook page's wall by posting regular status updates, interacting with fans and answering questions, you're still missing out if you aren't using calls to action.

    A call to action encourages or even incentivizes fans' responses to your content, and it can be as basic as a simple status update.

    Your fans will enjoy interacting with your Facebook page and your page will benefit the most

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    5 Ways to Keep Your Facebook Page Secure

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    Is your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe?

    With so much focus on managing the wall and running promotions, Facebook page security is often overlooked.

    The good news is that Facebook's security is actually quite effective. SSL encryption greatly reduces the chance of a page being hacked by a malicious script to take over the page or bypass its content.

    However, while Facebook's security from external threats is great, there are still threats that every page

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    6 Ways Small Businesses Can Win With Facebook

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    Are you seeking a bigger Facebook presence, but have a small budget?

    You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy.

    There's a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn't as vast as it may sometimes appear.

    In this article, I'll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you

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    7 Tips for Dealing With Upset Facebook Fans

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    What do you do when you've just received a less-than-complimentary Facebook wall post from someone who likes your business (or used to, so it seems)?

    The customer could have a simple complaint, or be so upset he's gone on the offensive, making sure you and the rest of your community knows he's angry.

    Your next steps are key to retaining not only the business of the angry customer, but the business of other fans who like your page as well.

    Continue Reading about 7 Tips for Dealing With Upset Facebook Fans →

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