Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Do you want to use the images your fans and customers post on social media?
Wondering how to secure permission to use your customers' content?
If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles.
In this article, you'll discover how to use fan content legally in your social media marketing.
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Are you planning a Facebook contest?
Want to make sure it's a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I'll share 17 tips to make your Facebook contest a success.
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Do you want to boost conversions from your Facebook app?
Have you thought about promoting it with Facebook ads?
Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.
In this article you'll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.
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Do you run giveaways using social media?
Have you considered partnering with an influential blogger?
Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.
In this article you'll discover how to partner with influencers for a successful social media giveaway.
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Is your company active on Instagram?
Want to host a contest to build excitement about your business?
Instagram makes it easy to run quick contests that engage your audience and build your fan base.
In this article you'll discover four simple steps to host Instagram contests that build buzz for your brand.
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Do you need more leads for your business?
Are you looking to better understand your fans?
When you collect data from your fans, you can make your products better and improve customer service.
In this article I'll share three ways to use social media to gather leads and insights from your fans.
Why?
Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.
Campaigns range from
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Do you want to grow your Facebook audience?
Have you thought about using giveaways to educate your customers?
Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.
In this article you'll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.
Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set
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Do you use social media campaigns to engage with your customers?
Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I'll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes---and everything in
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Do you want a way to grow your list, get better feedback or increase user-generated content?
Do you use Facebook giveaways and contests to collect information about your fans?
Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.
In this article I'll show you the concept of action-gating and how three companies are using it effectively to meet their goals.
Why Facebook Gated Campaigns?
Facebook gated campaigns use a pretty simple idea called action-gating: A
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Do you use split testing?
Did you know you can split test both your Facebook Page posts and your Facebook ads?
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
In this article I'll share how to split test Facebook posts and ads.
Why Split Test Facebook Posts and Ads?
Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published,
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Are you using Facebook sidebar ads?
Are you getting the results you want?
The kinds of images and text you use in your Facebook ads impact your audience's response.
In this article you'll discover what makes people more likely to click on your Facebook sidebar ads.
Designing Click-Worthy Ads
Facebook sidebar ads are pretty small (at least for now). Each one allows for 90 characters in the headline and displays at 100 pixels wide x 72 pixels tall.
Continue Reading about How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks →
Do you have big-brand Facebook page envy?
Do you, as a small business owner, want your page to be popular and engaging?
It's easier than you think to emulate what Facebook's major players do.
In this article, I'll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own.
#1: Capitalize on Major Events and Holidays
During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired
Continue Reading about 10 Big Brand Facebook Tactics Any Business Can Use →
Are you answering customer concerns on Facebook?
Is offering social customer service important for your business?
Facebook is the number one social channel so it's likely to be the first line of contact for your customers, for both praise and complaints.
Answering your fans, owning up to your mistakes and keeping your fans in the loop go a long way to building trust.
Read on to discover five tips that will make you a customer-service superhero on Facebook.
#1: Answer Quickly
If you have a dedicated customer support department, the
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