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  • Author: Jim Belosic

    How to Legally Leverage User-Generated Content in Your Marketing

    October 25, 2017

    Do you want to use the images your fans and customers post on social media?

    Wondering how to secure permission to use your customers' content?

    If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles.

    In this article, you'll discover how to use fan content legally in your social media marketing.

    Continue Reading about How to Legally Leverage User-Generated Content in Your Marketing →

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    17 Tips for Successful Facebook Contests

    February 22, 2016

    Are you planning a Facebook contest?

    Want to make sure it's a success?

    An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.

    In this article I'll share 17 tips to make your Facebook contest a success.

    Continue Reading about 17 Tips for Successful Facebook Contests →

    How to Optimize Facebook Custom Tabs for More Conversions

    July 1, 2015

    Do you want to boost conversions from your Facebook app?

    Have you thought about promoting it with Facebook ads?

    Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.

    In this article you'll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.

    Continue Reading about How to Optimize Facebook Custom Tabs for More Conversions →

    How to Partner With Influencers for Social Media Giveaways

    May 5, 2015

    Do you run giveaways using social media?

    Have you considered partnering with an influential blogger?

    Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.

    In this article you'll discover how to partner with influencers for a successful social media giveaway.

    Continue Reading about How to Partner With Influencers for Social Media Giveaways →

    How to Run an Instagram Contest: Four Easy Steps

    February 17, 2015

    Is your company active on Instagram?

    Want to host a contest to build excitement about your business?

    Instagram makes it easy to run quick contests that engage your audience and build your fan base.

    In this article you'll discover four simple steps to host Instagram contests that build buzz for your brand.

    Continue Reading about How to Run an Instagram Contest: Four Easy Steps →

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    How to Grow Your Leads With Social Media Marketing

    December 23, 2014

    Do you need more leads for your business?

    Are you looking to better understand your fans?

    When you collect data from your fans, you can make your products better and improve customer service.

    In this article I'll share three ways to use social media to gather leads and insights from your fans.
    Why?
    Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.

    Campaigns range from

    Continue Reading about How to Grow Your Leads With Social Media Marketing →

    How One Business Increased Facebook Fans by 200 Percent

    October 15, 2014

    Do you want to grow your Facebook audience?

    Have you thought about using giveaways to educate your customers?

    Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

    In this article you'll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

    Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set

    Continue Reading about How One Business Increased Facebook Fans by 200 Percent →

    5 Tips for Running Successful Social Media Campaigns

    September 10, 2014

    Do you use social media campaigns to engage with your customers?

    Do you need tips on how to create more effective campaigns?

    Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.

    In this article I'll share five tips for building and running successful social media campaigns.
    #1: Choose and Build the Right Campaign
    Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes---and everything in

    Continue Reading about 5 Tips for Running Successful Social Media Campaigns →

    How to Use Facebook Gated Campaigns for Leads and to Grow Your List

    July 28, 2014

    Do you want a way to grow your list, get better feedback or increase user-generated content?

    Do you use Facebook giveaways and contests to collect information about your fans?

    Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.

    In this article I'll show you the concept of action-gating and how three companies are using it effectively to meet their goals.

    Why Facebook Gated Campaigns?
    Facebook gated campaigns use a pretty simple idea called action-gating: A

    Continue Reading about How to Use Facebook Gated Campaigns for Leads and to Grow Your List →

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