9 Facebook Marketing Tips to Improve Engagement

social media how toNeed some Facebook marketing inspiration?

Here are nine Facebook pages using some great techniques for more engagement.

Keep reading for some awesome tips from businesses of all sizes.

#1: Get Personal

Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don’t tell them what you had for lunch” advice right out the window with this tip.

Your community wants to get to know you and wants to be able to relate to you and your company.

get personal

You can tell them what you had for lunch. Better yet, add a picture!

smart passive income

Personal cover photo with his podcast setup and a picture of his son.

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4 Facebook Plugins to Drive More Traffic to Your Content

social media toolsDo you want more of your content shared on Facebook?

Are you wondering how to make it easy for people to share your site or blog content on Facebook?

Which Facebook widgets are best?

Facebook recently introduced the Facebook Recommendations Bar—which is different from the Facebook Recommendations Box—and the Like Button and the Like Box.

But what are the differences and how do you decide what will work best for you? And then how do you install them?

recommendations bar announcement

Similar to the Like Button, when people like an article using the Recommendations Bar, a story is published back to their Timeline and friends' news feeds.

We’ll dive deep into those questions in this article (hint: your best solution may be a combination of the options).

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8 Tips for Using Facebook Scheduled Posts

social media how toAre you crunched for time?

Could you use a little Facebook automation in your life? Well, help is here.

Facebook allows you to schedule your page posts.

Many people cheered this feature because Facebook’s EdgeRank algorithm and other quirks make using third-party tools like HootSuite or SocialOomph for scheduling your posts less desirable than posting manually.

Let’s dig a little deeper and find out some of the nuances of using Facebook scheduled posts.

First, we will give you the steps to schedule your posts and edit them.

#1: How to Schedule Your Posts

Scheduling is easy—just follow these steps:

  • Write your post as you normally would. You can attach photos, add links, add YouTube videos, add tags to other pages and events or just include regular text.

    schedule your post

    Type your post as you would normally.

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12 Tips When Using Facebook Promoted Posts

social media how toAre you thinking of using Facebook Promoted Posts?

The feature officially rolled out in late May.

Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.

What are Promoted Posts?

Facebook has enabled you to pay for an individual post to be seen in more of your fans’ news feeds. You have probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached.

percentage of people reached

Each post shows your percentage of people reached and the exact number.

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4 Unique Ways to Use Facebook for Your Business

social media how toAre you wondering how to best use Facebook for your business?

Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?

The simple truth is that Facebook Pages are not being seen as often in the news feed.

Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.

Find out how to choose the best marketing strategy that fits your business by answering these simple questions.

#1: Have multiple employees?

If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.

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6 Tips to Improve Your Facebook Advertising Results

social media how toWould you like Facebook ads to be a regular part of your marketing strategy?

Wondering what you can do to tweak your ad strategy to get better results?

This article will give you six tips to help improve your return on your Facebook ad investment.

#1: Do Your Research

Watch other Facebook ads and take a look at their techniques.

You won’t be able to see a list of all of the ads that are out there right now, but you can watch the ones that are being served to your demographic. You can see all of the current ads that would target your profile by going to Facebook’s Adboard.

Look at just the Sponsored Stories by clicking on the blue Sponsored stories link.

adboard

Check out the Adboard to see what other ads could be served to your profile.

You won’t be able to gauge whether these ads are working, but note the ones that would encourage you to click.

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5 Ways Businesses Are Using Facebook Timelines

social media how toAre you wondering how businesses are creatively using Facebook’s Timeline features?

Business timelines are blooming all over Facebook.

You may have read our recent post about all of the changes.

Take a look at these examples of how businesses are creatively using Timeline.

#1: Adding Interesting Milestones

Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved.

But you still may be able to get creative with product releases and things that you have accomplished.

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7 New Facebook Changes Impacting Businesses

social media reviewsFacebook pages are changing. And that means your business strategy will need to change.

In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

These changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).

Here is an overview of the changes and how brands can take advantage of some of the new features.

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4 Ways to Increase Your Facebook Page Visibility

social media how toHave you noticed less interaction on your Facebook page in the last few months?

Getting your updates to appear in the coveted news feed is more challenging than ever.

I don’t have answers as to how the elusive Facebook algorithm works.

What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.

UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. Facebook rolled out the new Timeline design to Business Pages after this article was published.

#1: Train Your Audience to Watch for Your Content

You want to make sure you are delivering good content so that your audience won’t want to miss a thing. The best way to do this is to work toward building super fans. Use these Facebook marketing strategies.

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