Author: Andrea Vahl

Have you decided that it’s time to create a Facebook Page for your business?

Wondering exactly how to get your Page started the right way?

Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

To set up your Facebook Page, just follow these steps:
#1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that first at

Continue Reading about How to Set Up a Facebook Page for Business →

Do you want to be more visible in Facebook Graph Search?

As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

This article will help you increase your exposure in Facebook Graph Search.
Getting Started
You want to prepare your Page so that it comes up more often in these searches.

Currently, Facebook Graph Search’s initial search categories are a bit limited.

You can drill farther down within these categories and you can also search on more general keywords.

Continue Reading about How to Optimize Your Facebook Page for Facebook Graph Search →

Do you have a Facebook Page and a Facebook personal profile?

Are you trying to figure out how to work your business life into your personal life on Facebook?

Well, have no fear. I'm going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together.

You may also want to review your Facebook privacy settings to help you understand what's visible on your personal profile.

Here are 9 tips for understanding how your Page and your profile work together.
#1: Understand That

Continue Reading about 9 Tips for Integrating Your Facebook Page With Your Facebook Profile →

Has your Facebook Page growth stalled?

Now is a good time to examine your Facebook activities, cutting out what isn't working and expanding what works.

Here are ten tips to help grow your Facebook community.
#1: Connect With Other Page Managers
This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other.

So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same

Continue Reading about 10 Ways to Grow Your Facebook Following →

Are you looking for creative ways to improve your Facebook engagement?

By narrowing the people who see your posts, you can actually get more engagement.

It sounds counterintuitive, but it works when done right.
What Are Facebook Targeted Posts?
As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting.

At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn't always the case.

Previously you had some control over who sees your posts by clicking

Continue Reading about How to Use Facebook Targeted Posts to Improve Your Facebook Engagement →

Need some Facebook marketing inspiration?

Here are nine Facebook pages using some great techniques for more engagement.

Keep reading for some awesome tips from businesses of all sizes.
#1: Get Personal
Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old "don't tell them what you had for lunch" advice right out the window with this tip.

Your community wants to get to know you and wants to be able to relate to you and your company.

Continue Reading about 9 Facebook Marketing Tips to Improve Engagement →

Are you crunched for time?

Could you use a little Facebook automation in your life? Well, help is here.

Facebook allows you to schedule your page posts.

Many people cheered this feature because Facebook's EdgeRank algorithm and other quirks make using third-party tools like HootSuite or SocialOomph for scheduling your posts less desirable than posting manually.

Let's dig a little deeper and find out some of the nuances of using Facebook scheduled posts.

First, we will give you the steps to schedule your posts and edit them.
#1:

Continue Reading about 8 Tips for Using Facebook Scheduled Posts →