How to Generate Leads With Video Marketing

social media how toDo you want to attract high-quality leads with social media?

Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.

One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.

In this article I’ll show 3 ways to supercharge your social media marketing with video.

#1: Create a Short Social Video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!

12 comments

 
 

3 Facebook Timeline Marketing Tips for Success

social media how toAre you wondering how to best use the Facebook Timeline features?

The right steps can capture the attention of your fans and potential customers.

What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.

Think of these features as digital megaphones, broadcasting your content just a little louder to ensure you are seen and heard by those who really matter to your business.

To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.

#1: Pin a Post

What’s a Pinned Post?

A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.

14 comments

 
 

How to Use Facebook Apps to Improve Fan Engagement

social media how toAre you looking for easy ways to engage new Facebook fans using Timeline?

Keep reading to learn how free apps can provide enormous opportunities for your business.

Why Facebook Timeline Apps?

Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout.

For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.

Sure, the layout is beautiful, with lots of room for high-res video and photo. But with all the rules and changes (e.g., that your cover photo can’t be promotional, or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page), page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum, your page is as good as invisible.

16 comments

 
 

3 Steps to an Effective Social Media Strategy

social media how toDo you have a social media strategy for your business yet?

If you don’t, you could be missing out on game-changing results.

According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.

The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.

The good news? You don’t need to be everything to everyone anymore. Chances are your strategy will be more effective if you keep it simple.

54 comments

 
 

5 Tips for Creating Shareable Blog Content

social media how toIs your blog feeling a bit flat? Are you looking to attract more of the right kinds of people to your content?

If you struggle to attract a steady stream of quality readers to your blog, you’re not alone. The good news is that your blog isn’t a lost cause.

There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy.

The secret is to tap into the power, speed and instant accessibility of social media. Here are 5 simple, foolproof ideas you can put into action TODAY:

25 comments

 
 

9 Facebook Marketing Strategies to Build Super Fans

social media how toAre you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

Keep reading to discover nine ways you can build loyal fans who’ll love your business.

In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.

35 comments

 
 

6 Daily Habits for Facebook Marketing Success

social media how toDo you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

17 comments

 
 

9 Companies Doing Social Media Right and Why

social media reviewsIs your business experiencing the social media success you had hoped for? Are you curious what successful companies are actually doing to gain social media success?

You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.

You’re sure to find inspiration for your social media efforts here.

59 comments

 
 

Most Marketers Clueless About Social Media Conversations

social media researchAlterian’s 8th annual survey of marketers examined the changes affecting marketing professionals today. The results below show a developing shift—one that’s moving away from the typical broadcasting we’ve seen in social media’s early days and moving more toward higher engagement.

According to the survey, marketers admit to struggling with customer engagement on multiple channels. This makes sense as many marketers are just beginning to experiment with more engagement efforts, one channel at a time.

In the near future, we’ll begin to see this single channel engagement morph into a more synergistic engagement effort over multiple channels. As we’ve seen with other social media trends, these shifts take time.

5 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures