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    Author: Amy Porterfield

    How to Select a Facebook Community Manager

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    The key to a successful Facebook page is to make sure you have a plan. Specifically, it's crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness.

    Although there's a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort!

    One way to streamline the time and resources that you put into your Facebook page is to assign

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    8 Social Media Trends Impacting Businesses

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    As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we're starting to see a change in social media usage.  A new study reveals what's changing with social media.

    SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries.

    They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media

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    Study Reveals Why Consumers Fan Facebook Pages

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    Have you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

    In this article, I take a look at two studies.

    The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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    How to Build Your Facebook Fan Base by Creating Experiences

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    It’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition?

    In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.

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    3 Studies Show Facebook’s Marketing Potential

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    Facebook is hot.  There's no question that Facbeook has a large audience.  But what does this mean for marketers and business owners?

    Here are three recent Facebook-related studies that answer these very questions by examining how much time Facebook users invest in the platform, if Facebook ads are effective and other Facebook trends among online merchants.

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    10 Top Facebook Pages and Why They’re Successful

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    Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.

    This article examines 10 of the top Facebook pages from brands you'll likely recognize. Regardless of the size of your business, you'll discover great ideas that will help you take your Facebook experience to the next level.

    Each of these pages has incorporated unique features that have attracted hundreds of thousands (sometimes millions!) of fans and attracted the notice of major media publications.

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    7 Facebook Marketing Tips From World’s Top Pros

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    It's no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

    To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You'll want to incorporate these priceless ideas.

    The best way to get the most from Facebook is to model the best. Find out who's doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in

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    How to Supercharge Your Social Media Presence With Online Surveys

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    How well do you really know your audience? Do you know their likes, dislikes, needs, fears, wants, and challenges? Getting to know and understand your customers and prospects is the key to growing your business.

    With the rise of social media, the importance of knowing your audience has taken center stage. When you listen to your audience, your one-on-one engagement on social sites becomes effortless and ultimately you are able to deliver exactly what they want, when they want it.  The real-time element of social media makes this possible. 

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    22% of Online Time Spent With Social Media

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    Is social media taking over the web?

    Just in the last year, the number of social media users has continued to climb at record speed and the audience demographics have widened. And marketers have noticed the trend.

    For proof of social media's steep rise, take a look at the number of statistics that surfaced in the last month.  These findings further support what most of us already believe:  Social media is only getting bigger.

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    4 Proven Steps to Facebook Page Success

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    Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.

    An interesting thing happened the other day that grabbed my attention.  Three different clients emailed me with a link to a recent article.  All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?”

    The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media

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    Most Marketers Not Profiting From Social Media

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    Are your social media marketing campaigns bringing in sales? If you answered “yes,” you're part of a very small group found a recent study.

    Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.

    According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI”

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    How to Make Twitter More Useful for Your Business

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    If you've been using Twitter, you've likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier.  TweetDeck, Twitpic and Tweetie are all examples of Twitter apps.

    What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It's called OneForty.com, the Twitter equivalent of the Apple App Store.
    Twitter Still Rocks for Businesses
    Before I jump in to tell you about all the benefits of OneForty, I want to point

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    Study Shows Time Pays With Social Media Marketing

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    Have you asked this question: Is the time I invest with social media really worth it?  Whether you're new or an old hat with social media, chances are you've wondered if the time commitment is really worth the return on investment (ROI).

    Make no mistake about it:  a true investment of time and resources is necessary to see significant social media marketing success.

    But the real question is, “Just HOW MUCH time is needed to see solid success?”

    This question was recently answered in the new study, 2010 Social Media Marketing Industry

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