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    Author: Amy Porterfield

    New Studies Show Marketing Power of Facebook

    December 31, 2009

    November of 2009 was a big month for Facebook.  And it's not just consumers who are leveraging this titanic network.  Check out these crazy statistics.

    ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.

    This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.

    And the impressive stats don’t stop there.  ComScore

    Continue Reading about New Studies Show Marketing Power of Facebook →

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    6 Social Media Predictions for 2010

    December 11, 2009

    With 2010 fast approaching, there's lots of talk about the social media predictions for the coming year. Although we don't have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.

    David Armano recently published his social media predictions for 2010 on the Harvard Business Blog.  Here's a detailed analysis on whether his predictions will likely come true.

    Continue Reading about 6 Social Media Predictions for 2010 →

    3 New Social Media Studies Worth Reading

    November 6, 2009

    With social media marketing evolving at a rapid pace, it's essential to stay current on the latest industry trends. Here are some interesting findings from recent social media studies:
    #1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)
    Survey results from a recent Deloitte study (2009 Tribalization of Business Study), point to some key challenges that organizations are facing as they move toward integrating online communities into their social media strategy.

    Here are the top three areas respondents identified as

    Continue Reading about 3 New Social Media Studies Worth Reading →

    5 Must-Read Social Media Marketing Studies

    October 16, 2009

    A lot is happening in the world of social media. Here's a quick summary of recent major research findings:
    #1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
    A new study by eMarketer surpasses their previous estimates of Twitter usage. The study, conducted just last month, found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.”

    Continue Reading about 5 Must-Read Social Media Marketing Studies →

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