social media toolsWhen you think of social bookmarking, big names like Digg, StumbleUpon and Delicious likely come to mind first. But are these the only ones you should focus on?

Depending on your niche or industry, you may find that channeling all of your energy into broad social bookmarking networks that cover almost every topic imaginable may not benefit you.

Instead of targeting networks that only have a percentage of users interested in your topic, why not find a network whose members and visitors are 100% interested in your niche?

The following are popular niche social bookmarking networks for bloggers, business professionals, developers and designers.

#1: BizSugar

BizSugar is a social bookmarking network dedicated to news and tips for small businesses. It covers marketing, finance, franchises, global, legal, management, technology and startups. Home page stories receive an average of 20 to 30 votes, or “sugars.” You can easily retweet the original source from the BizSugar home page, as well as share it on StumbleUpon, Delicious, Facebook, Google Buzz and email.

You can also create detailed profiles including links to your website, main social profiles and even a link to your latest blog post via RSS feed. You can become friends with other users, send them direct private messages and comment on stories.

If you’re looking to make friends with the most active users, you can view them in the top users list based on various network activity (story submissions, votes and comments).

BizSugar Stats & Tools

  • BizSugar receives an average of 40,000 unique visitors per month and has over 200 members.
  • The most popular story in the last year is How Can I Look “Amazing” on LinkedIn with 107 sugars.
  • BizSugar has an active blog covering social media and network news.
  • Tools for website owners include voting buttons, badges and a top stories widget for your website as well as a WordPress plugin.
  • Tools for users include a bookmarklet and toolbars for Firefox, Safari and Internet Explorer.
  • You can follow BizSugar on Facebook, Twitter and LinkedIn.

BizSugar is a social bookmarking network for small business news.

#2: Blog Engage

Blog Engage is a social bookmarking network and community specifically for bloggers who write about any topic from blogging to technology and anything in between. Home page stories receive an average of 10 to 20 votes. You can easily share items from the Blog Engage home page to a variety of networks using the Share This link under each story.

On Blog Engage, you’re able to create your own profile and you can add other members as friends. Interaction between users can happen in a variety of places through commenting on stories, participating on the Blog Engage forums and sharing stories within groups.

If you’re looking to make friends with the most active users, Blog Engage also offers a list of top users based on network activity.

Blog Engage Stats & Tools

  • Blog Engage receives an average of 19,000 unique visitors per month and has over 400 members.
  • The most popular story in the last year is Google PageRank Score Too Low? with 96 votes.
  • Blog Engage has an active blog covering social media and blogging. They also have regular guest blogging contests.
  • Tools for website owners include voting buttons, badges and a WordPress plugin.
  • Tools for users include a bookmarklet, which you can find in your user dashboard when logged into the network.
  • You can follow Blog Engage on Twitter and Facebook.
blog engage

Blog Engage is a social bookmarking network for bloggers.

#3: Design Bump

Design Bump is a social bookmarking network for designers looking to share stories and tutorials for web design, graphic design and even niche design topics such as architecture and industrial design. Items on the home page receive an average of 10 to 20 votes.

Although interaction on Design Bump is limited to comments on stories, you’re able to create a basic profile and include up to 12 images that will link to your portfolio. Top users are listed based on network activity.

Design Bump Stats & Tools

design bump

Design Bump is a social bookmarking network for designers.

#4: Design Float

Design Float is another popular social bookmarking community for designers, covering topics similar to Design Bump. Home page stories receive 10 to 20 votes and can be shared on Twitter.

On Design Float, you can create a basic profile, and although you can add each other as friends, interaction is again limited to story comments. Top users are also recognized by network activity.

Design Float Stats & Tools

  • Design Float receives an average of 108,000 unique visitors per month, has over 65,000 members, and has over 7,000 RSS subscribers.
  • The most popular story in the last year is 33 Awesomely Cool Science Fiction Wallpapers with 55 votes.
  • Design Float has an active blog with roundup posts of artwork, design, tutorials and resources.
  • Tools for website owners include voting buttons, top stories widgets and a WordPress plugin.
  • Tools for users include a bookmarklet for easy story submission.
  • You can follow Design Float on Twitter.
design float

Design Float is a social bookmarking network for designers.

#5: DZone

DZone is a social bookmarking network for website developers and programmers. Home page stories receive 5 to 15 votes and can be shared via Twitter. You can create a very basic profile and interaction is limited to story comments and forum participation.

DZone Stats & Tools


DZone is a social bookmarking network for developers.

#6: SERPd

SERPd is a social bookmarking network for Internet and search engine marketers. Home page stories receive 15 to 25 votes, anywhere from 50 to 150 views and can be shared via Twitter and StumbleUpon.

You can create a profile, follow other members, send private messages and interact in the comments on stories. Top users are listed at the bottom of the site in the footer.

On a side note, social interaction was actually the reason SERPd was created, as a reaction to the popular search news site Sphinn changing from Digg-style user voting to moderator-approved stories only. I’ll give Sphinn the honorable mention, as they still allow members to “suggest” stories and the ones selected are usually top-notch.

SERPd Stats & Tools

  • SERPd receives an average of 19,000 unique visitors per month โ€“ quite impressive considering they only started in September 2010.
  • The most popular story since the network started is 7 SEO Experts to Avoid with 44 votes and 1,600+ views.
  • Tools for website owners include a social voting button and banner.
  • You can follow SERPd on their blog, Twitter and Facebook.

SERPd is a social bookmarking network for Internet marketers.

#7: Tip’d

Tip’d is a social bookmarking network for those interested in finance and business topics including real estate, currencies, entrepreneurship, career and economy. Home page stories receive 15 to 20 “tips,” or votes, and can be shared on other social networks using the Save and Share widget.

You’re able to create a profile and add other users as friends to interact via private messaging as well as story comments. Top users are listed based on network activity. You can even see what domains have the most votes on Tip’d by visiting the top domains page.

Tip’d Stats & Tools

  • Tip’d receives an average of 48,000 unique visitors a month, and has over 61,000 members and 4,000 RSS subscribers.
  • The most popular story in the last year is 6 ways to find free money with 59 votes.
  • Tools for website owners include voting buttons, a WordPress plugin, and a Feedflare for Feedburner command to ensure an “Add to Tip’d” link appears along with your blog’s feed items so subscribers can submit your story to Tip’d from their feed reader.
  • Tools for users include a bookmarklet for easy story submission.
  • Follow Tip’d on Twitter and Facebook.

Tip'd is a social bookmarking network for financial news, ideas and tips.

What are your favorite niche social bookmarking networks?

Have you used any of these sites? I know this can’t be all of them, so please share your favorite niche social bookmarking networks, as well as any advice you would give others on how to be successful in getting their stories to the top of these networks. Leave your comments in the box below.

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  • After Delicious announcement, and just in case, I discovered, and now I also have all my links there! ๐Ÿ˜‰


  • Dleitl

    Useful and timely. I now have updated the #SM bookmarking section of my 2011 marketing tactics document.


  • onreact

    None of these sites is actually social bookmarking. They are all (niche) social news communities. Look up the definition of social bookmarking (Delicious!) and compare. Digg and StumbleUpon are NOT bookmarking.

  • So cool to see BlogEngage mentioned here. I’ve hoped to see it get much more mainstream attention and I don’t even own the thing.

  • Kristi..I like this list..I was looking for some more great social marketing sites for some more projects I’m working on..I will be check these out..

    “Black Seo Guy “Signing Off”

  • These are all just Digg rip offs. I’ll stick with Digg.

  • Thanks for the nice mention of SERPd Kristi. Much appreciated!

    I was already familiar with Blogengage, Tip’d and SERPd of course, but the others are new to me. I’ll have to check them out and I”ll let you know what I think. ๐Ÿ™‚

  • Don’t get me started on Delicious! ๐Ÿ™‚

  • These are definitely some great niche networks to get rolling on. Good luck in 2011!

  • Allison

    Any bookmarking sites for health & beauty websites?

  • I consider anywhere you can collect bookmarks an avenue of social bookmarking, as you can always look at your profile and see what you’ve submitted and voted for to keep track. While they do incorporate more of the voting and social aspects, you can still keep your bookmarks organized on these networks as well as promote them there. StumbleUpon is especially useful for that purpose thanks to their tags – the others could use some organization in that regards.

  • Is Digg still working well for you since they changed their system up a few months back?

  • Yeah, definitely a great community over there to share blogging resources!

  • Glad you find it useful! ๐Ÿ™‚

  • You’re welcome. Definitely stop by and let us know about the others!

  • Todd Haskell

    Any bookmarking sites for HIV prevention, harm reduction, family planning?

  • AD

    After Digg, Delicious and stumbleupon these websites are fast growing websites where bloggers can share and promote their blog posts. Not in all but I am in blogengage which helped me lot to drive visitors to my blog post. Thanks for bringing theses great review.

  • Thanks so much, Kristi — I’m anxious to take a peek at BlogEngage!

  • I’m pretty disappointed. It’s a good brand. They should sell it to a startup. Then again, hard to say what the codebase looks. Sometimes it’s easier to rewrite from scratch.

  • is a good bookmarking site that has a strong presence in Europe especially. Here’s my rundown on how to best use it for business/personal means:


  • I personally have been a fan of BlogEngage for over a year and use it regularly, BizSugar I just heard about for the first time last month. As I don’t do specific articles about programming and design often I am not as actively involved on the others listed.

  • This is a great resource. I’ve seen some of these site names around (e.g. BizSugar) but never investigated. Thanks for the article!

  • I have been using Diigo for a number of years and like the features they offer. Great alternative.

  • Hi Kristi, thanks so much for mentioning us in your article. Because were a small community we tend to get forgotten a lot. It’s nice to know all the hard work on branding and marketing is finally taking toll and getting us talked about.

    This is the first year blogengage is going to hit 1 million page view and it’s a big deal for us seeing were a bloggers only community.

    I’m a big fan of Serpd it’s a great community and has some great members including Gerald who commented above.

    @brandon thanks for the kind words man it’s been a pleasure knowing you over the past two years!

  • BizSugar is a wonderful social media/news/bookmarking (whatever) site, especially for small business owners. I’ve found some really interesting articles and submitted some of my own for greater exposure.

  • What do you suggest we do if we are currently using Delicious. I understand it could be gone soon. Are you aware of sites that would import bookmarks currently in Delicious?

  • The top one that comes to mind is Diigo ( You can go to your settings and export your Delicious bookmarks as an HTML file, then import it to your Diigo account. It takes them a few days (three in my case) but it seems to do a good job. Will be writing about it soon, somewhere. ๐Ÿ™‚

  • I was just turned on to them a few months ago, but it is a great community for those looking for busines related news!

  • You’re welcome Brian! I love the community, so it was on the top of my mind when I thought about writing on this topic in the first place. ๐Ÿ™‚

  • Definitely a good one for Delicious users, if they tank the site. I’m still hoping Delicious will stick around though!

  • There used to be a site for health related issues called HealthRank, but it doesn’t exist anymore. I would be curious to know if there is another site that has replaced them. Until them, maybe the more general social bookmarking networks would be the way to go for those topics.

  • There used to be a site for health related issues called HealthRank, but it’s gone. Probably the way to go is more general networks like Delicious, Diigo, etc. Would love to hear more suggestions though!

  • Yeah, sometimes on the larger networks, stories can get lost. These smaller, more tight niched networks give your content more opportunity to be discovered by others with the same interests!

  • I hope you enjoy it! ๐Ÿ™‚

  • Yes, I have seen you around there! ๐Ÿ™‚ I get the occasional urge to see some design articles (like the theme compilations) and that’s when the design networks come in really handy!

  • Thanks Kristi. I’ll have to take a look at Diigo.

  • Hi: Thanks for the tip. You have saved me hours of work and I have selected Blog Engage as the one most suitable to my endeavours!

  • Thanks for the mentioning of all social bookmarking Giants over internet. Much appreciated! fabulous article.

  • Rob

    Do you know of any niche bookmarking sites for the outdoors? I run a niche social networking site called


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  • Chris-3seven9

    Good informative post – i can highly recommend BizSugar myself too.

  • Glad to help! ๐Ÿ™‚

  • Not off the top of my head, but I’m sure there would be one out there. ๐Ÿ™‚

  • I have been using delicious for a long time, but with the recent news that they may be sold or shut down I have been looking at alternatives. One site I like is which reminds me of an early delicious. It seems to be gaining a good following and while anything can be saved their it seems to be pretty tech heavy right now.

  • Thanks so much for this list.

  • I really like Diigo bookmarking service!

    screengrabs, highlighter, read later, unread + more

  • Brian Anderson

    Social Media is trending right now for marketers and will continue to expand in the future. I noticed you mentioned BlogEngage. BloggersBase is another good one offering a similar environment. Thank you for all this cool info.

    Brian Anderson

  • MAK @

    One need to mention the alpha version of too.

  • I’m more of a fan of Diigo, because it has a lot of similar features, like having RSS feeds for tags!

  • I’ll have to check it out… thanks!

  • Great list, Kristi… How about ZooTool ( and SpringPad ( Both are pretty amazing. SpringPad auto-updates your bookmarks so you can know what changed since your last visit. And with ZooTool you can capture (bookmark) just the video or images from a website. Pretty darn nifty.

    Dan Waldschmidt

  • Evernote, ZooTool, SpringPad — these all quickly released extensions to make thaat import pretty quick. If you already use them, then it should make your life easier.

    If you are familiar with how to export your bookmarks out of Delicious (see Settings > Export) then you can load them into Google Bookmarks or 5 dozen other platforms (like Kristi has outlined below with Diigo).

    Dan Waldschmidt

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  • noblinkmedia

    This was a great article. I just checked out BizSugar, Blog Engage, and BloggersBase. Thanks for the resources.

  • Does anyone know a good social bookmarking site for expatriates?

  • I’ll have to check out Diigo. Although I will have to correct you in that does have RSS feeds for tags. Having said this I have heard that Diigo is more like boomarks on steroids, where tries the less is more approach.

  • The above was supposed to reply to Kristi about my last comment, but it doesn’t look like the reply is working correctly on my iPhone.

  • rahul solanki is a Band New social bookmarking site.Just submit your Bookmarks to and get thousands of visitors to your websites and blogs

  • Guest

    Hey Kristi, Blogengage, SERPd and BizSugar are growing at a superb rate and I am sure these social bookmarking sites will compete the established ones in the future.

  • Hi, Great post.
    I would like to add

  • how much my web site value?

  • Hi SEO
    Please add my ID for Link Exchange

  • Hello there,
    How about Diigo web annotation service as a bookmarking tool? It also imports Delicious bookmarks if you seek for something to replace it.

  • is also a great bookmarking site. Its really easy to bookmark sites and cam import your links from Delicious as well.

  • I absolutely adore reading your blog posts, the variety of writing is smashing.This blog

    as usual was educational, I have had to bookmark your site and subscribe to your feed

    in ifeed. Your theme looks lovely.Thanks for sharing.

  • Thanks a lot for the comprehensive list of bookmarking sites. By what I have experienced bookmarking sites are far better than article directories, ain’t it? By article directory link submission it only helps SE page rankings but you don’t get direct traffic as in bookmarking sites. Here is another book marking site I wanna add – Warm wishes…

  • Thanks for the list.ย  Very helpful.

  • useful list is so much easier

  • this list is very useful thanks for all greetings: anton

  • Ceo

    how about virtusa? this is pretty much the same as digg BUT users can enjoy a 80% adsense revenue share by simply submitting their interesting links and news ! it has great features.

  • faria fara

    New lists of active social bookmarking sites.

  • Ali omer

    add this one also new PR 3 site

  • Aashish

    i guess you missed this PR 4 social bookmarking site too :

  • hi very good site for it and I congratulate you very good article will help me to come back to visit you sure greetings

  • Zaid

    Busy completing the design on at the moment – it is a social bookmarking site for entrepreneurs / investors to identify REAL problems affecting 3rd world countries, and to discuss solutions

  • Thanks a lot.
    Really good list of Bookmarking services.
    Didn’t get these from any other sources.
    These are uncommon, but great ones.

  • Really great post, i am using these links now to promote my web tutorial site

  • Rahul Pahal

    very useful post for off page optimization. I was confused in right selection of bookmrking network. thanx

  • james mascarenhas

    @twitter-11366952:disqus Let me help you discover one new website, you will like it. very simple and easy to use. And @@kristivm:disqus I am really helping and not trying to spam your awesome post ๐Ÿ™‚