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social media toolsDo you want a better way to analyze your Instagram marketing efforts?

Looking for free tools to help?

The right Instagram tools can provide analytics to inform your social media strategy and content scheduling.

In this article, you’ll discover five free Instagram analytics tools for marketers.

5 Free Instagram Analytics Tools for Marketers by Jill Holtz on Social Media Examiner.

5 Free Instagram Analytics Tools for Marketers by Jill Holtz on Social Media Examiner.

#1: Instagram Insights

If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app.

Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information will help you choose content more likely to resonate with your audience.

On the downside, you have to navigate the app a bit to see all of these stats. It would be nice if Instagram would let you view this data on desktop or download your results.

Access Your Instagram Insights

To access these insights, tap the bar chart icon in the top-right corner of the app.

Tap the bar chart icon to access Instagram Insights from the Instagram app.

Tap the bar chart icon to access Instagram Insights from the Instagram app.

The first analytics screen shows high-level insights for the last week and comparison stats for the week before. You can view your total impressions, reach, profile views, and website clicks. It also shows your top posts and stats for your Instagram stories from the last 24 hours.

View high-level stats on the first screen of your Instagram insights.

View high-level stats on the first screen of your Instagram insights.

Swipe to the right to see your reach.

On the first screen of your Instagram insights, swipe right to view your reach.

On the first screen of your Instagram insights, swipe right to view your reach.

Swipe right again to view profile views.

The third screen of your insights shows profile views.

The third screen of your insights shows profile views.

Swipe right one more time to see website clicks data.

Go to the fourth screen of your insights to see website clicks.

Go to the fourth screen of your insights to see website clicks.

View Top Posts Insights

To find out more about your top posts, tap the See More link next to Top Posts.

Click the See More link beside Top Posts to view more details about your top posts.

Click the See More link beside Top Posts to view more details about your top posts.

You can now see the top six posts from the past seven days sorted by impressions.

Instagram Insights shows your top six posts from the last seven days.

Instagram Insights shows your top six posts from the last seven days.

Tip: Tap the blue links at the top of the screen (All, 7 Days, or Impressions) for additional filtering options.

See Followers Insights

Back on the main Insights page for your account, scroll down to the Followers chart of times when your followers are on Instagram.

Find out when your followers are on Instagram.

Find out when your followers are on Instagram.

Tap the See More blue link next to Followers to get more details about your audience. On the next screen, view the number of new followers for this week and get a gender breakdown of your followers.

The Followers stats screen shows your number of new Instagram followers and a gender breakdown.

The Followers stats screen shows your number of new Instagram followers and a gender breakdown.

Scroll down to see an age breakdown of your Instagram followers, and find out the top countries and cities where they’re located.

Tip: Tap a bar on the age chart to show percentages for each age range.

See an age breakdown of your Instagram followers and view the top countries and cities for your followers.

See an age breakdown of your Instagram followers and view the top countries and cities for your followers.

Examine Promotions Insights

If you’re running paid Instagram ads, the Promotions section of the main Insights screen gives you relevant stats on your campaigns.

Tip: Tap the What Do These Mean? link for details about the demographics and time stats.

Find out more information about the stats in Instagram Insights.

Find out more information about the stats in Instagram Insights.

#2: Socialbakers

With Socialbakers, you can get a free report on your most popular Instagram photos, filters, and hashtags, and all of your interactions with followers.

The report is visually appealing, but navigating it is a bit clunky. The most useful sections are the most liked and most commented posts because this information can help inform the types of images you use in future Instagram posts.

Access Your Socialbakers Report

To get your free report, go to Socialbakers’ Free Instagram Analytics Tool and click Login With Instagram.

Log in with Instagram to get access to Socialbakers' free report.

Log in with Instagram to get access to Socialbakers’ free report.

Authorize the app to access your Instagram profile information.

Authorize Socialbakers to access your Instagram account information.

Authorize Socialbakers to access your Instagram account information.

Then fill in some personal information.

You'll need to provide some personal information before you can access your free Socialbakers report.

You’ll need to provide some personal information before you can access your free Socialbakers report.

After you click Submit, you’ll see the Socialbakers dashboard.

The Socialbakers dashboard shows stats about your most liked and most commented Instagram posts.

The Socialbakers dashboard shows stats about your most liked and most commented Instagram posts.

Explore the Report

The free report is fairly simple. You can see your most liked posts, most commented posts, most popular filters, top hashtags, and the people you’ve tagged most often.

The Socialbakers report shows your most liked Instagram users and your top hashtags.

The Socialbakers report shows your most liked Instagram users and your top hashtags.

You may find the dashboard interface a little difficult to get used to. For example, zooming in and out, and scrolling through the report can be a little tricky. However, the report presents the information well and the distribution of posts by month chart is handy.

View the number of Instagram posts by month in your free Socialbakers Instagram report.

View the number of Instagram posts by month in your free Socialbakers Instagram report.

#3: Simply Measured

Simply Measured offers a free Instagram report for users with up to 25,000 followers. The stats and insights are presented clearly and will help inform your Instagram posting strategy. The report lets you quickly see what has worked well in your Instagram marketing so you can apply these insights to future posts.

Access Your Simply Measured Report

You have to go through quite a few steps to access your Simply Measured report, but I promise you it’s worth the time and effort. The report you receive will be rich in detail.

To get started, type your Instagram account name in the text box and click Authenticate With Any Instagram Account. Then log in and authorize Simply Measured to access information from your Instagram account.

Enter your Instagram account name in the text box.

Enter your Instagram account name in the text box.

When you’re finished, click Continue in the bottom-right corner of the screen.

On the next page, fill in your personal details and click Download.

Fill in the requested personal information to get access to your free Simply Measured Instagram report.

Fill in the requested personal information to get access to your free Simply Measured Instagram report.

Next, you’ll need to follow Simply Measured on Twitter. When I clicked Follow Us on Twitter, I had some issues. One workaround is to go directly to Twitter and follow Simply Measured’s Twitter account manually. Then come back to Simply Measured and click Follow Us on Twitter a second time and it should work.

Click the button to follow Simply Measured on Twitter.

Click the button to follow Simply Measured on Twitter.

Finally, fill in some more information about yourself and Simply Measured will email the report to you.

Fill in some additional details and then click the button to generate your Simply Measured report.

Fill in some additional details and then click the button to generate your Simply Measured report.

When you receive your report, you’ll find three tabs of information: Charts, Scorecard, and Appendix.

This is the main screen of the free Simply Measured Instagram report.

This is the main screen of the free Simply Measured Instagram report.

The buttons in the top-right corner of the screen let you download the report to Excel or export it to PowerPoint, which is a nice touch.

You can import your Simply Measured Instagram report into Excel or PowerPoint.

You can import your Simply Measured Instagram report into Excel or PowerPoint.

View the Charts Tab

On the Charts tab, you can view a wealth of insights about your most engaging posts and average engagement per post.

Tip: Scroll down on the screen to see more charts.

The Engagement chart shows Instagram engagement over time. See total engagement, engagement as a percentage of followers, and information on likes and comments your photos and videos received. It’s a nice visual snapshot of how your content has performed.

See engagement stats for photos and videos over time in the Engagement section of your Simply Measured report.

See engagement stats for photos and videos over time in the Engagement section of your Simply Measured report.

Scroll down to look at how your top posts compare to your brand’s average engagement.

Simply Measured shows your top posts and how their engagement compares to your overall average engagement.

Simply Measured shows your top posts and how their engagement compares to your overall average engagement.

Optimizations is the last section on the Charts tab. Here you can find out what users are saying in comments, what filters are performing best, and locations of your top-performing posts.

View Instagram keyword mentions and most active commenters in the Optimizations section of your Simply Measured report.

View Instagram keyword mentions and most active commenters in the Optimizations section of your Simply Measured report.

The Comments and Posts by Day and Time chart shows the top day and hour for engagement.

Your Simply Measured report identifies the top day and hour for Instagram engagement.

Your Simply Measured report identifies the top day and hour for Instagram engagement.

Examine the Scorecard and Appendix Tabs

The Scorecard tab gives you some basic stats about your Instagram account.

View basic information about your Instagram account on the Scorecard tab.

View basic information about your Instagram account on the Scorecard tab.

On the Appendix tab, check out a table of your top posts sorted by highest engagement with the date of the post, type, likes, comments, and total engagement (likes + comments).

Tip: Click a blue link to view the post on Instagram.

Go to the Appendix tab to see engagement data for individual Instagram posts.

Go to the Appendix tab to see engagement data for individual Instagram posts.

#4: Union Metrics

Union Metrics offers a free Instagram account checkup to assess how you’re doing on the network. While the report isn’t as comprehensive as some others, it offers handy nuggets of data for marketers. It helps you determine the best time to post, which hashtags to use, and what content to post more (or less) of. It also highlights your top followers and reminds you to engage with them.

Access Your Union Metrics Report

To access your free report, click Start Your Checkup on the home page and then sign up for a Union Metrics account.

Provide your email and choose a password to create your Union Metrics account.

Provide your email and choose a password to create your Union Metrics account.

Next, authorize Union Metrics to access information from your Instagram account. You’ll then see a progress screen as Union Metrics loads data into your report.

You'll see this wait screen while your data is loading into your Union Metrics report.

You’ll see this wait screen while your data is loading into your Union Metrics report.

When the process is complete, your report is displayed, showing data from the last month. You can view the number of posts by day. Use the icons in the top-right corner of the page to share, print, or download your report.

You'll see this screen when you first access your Union Metrics report.

You’ll see this screen when you first access your Union Metrics report.

Scroll down to examine more stats with recommendations from Union Metrics, such as the best time and day to post.

View your best post times, biggest fans, top hashtags, and top posts in the last month.

View your best post times, biggest fans, top hashtags, and top posts in the last month.

You can also view stats and visuals for your top-performing posts.

The Union Metrics Instagram report shows stats and visuals for your top posts.

The Union Metrics Instagram report shows stats and visuals for your top posts.

If you click the circles on the hashtag report, you can see more information about the hashtags, which is a handy feature.

Click the circles on the hashtag chart to see more information.

Click the circles on the hashtag chart to see more information.

#5: Squarelovin

With Squarelovin, you can get free basic Instagram analytics. The report is well-designed and easy to understand. The Optimization section offers insights that help inform Instagram posting. The “worst times to post” information is especially valuable.

Access Your Squarelovin Report

First, you’ll need to sign up for a Squarelovin account.

Sign up for a free Squarelovin account.

Sign up for a free Squarelovin account.

After you sign up, you’ll receive an email to activate your account. Click the link in the email and log in.

Next, you’ll see a setup screen where you add your Instagram account. Click the button above Manage Team to access the account.

Add your Instagram account to your Squarelovin account.

Add your Instagram account to your Squarelovin account.

Examine Your Report

On your dashboard, you can view high-level stats and access additional analytics screens.

The Overview tab of your Squarelovin report shows high-level information on your Instagram account.

The Overview tab of your Squarelovin report shows high-level information on your Instagram account.

Tip: Click the tabs in the left sidebar to access detailed stats.

On the Postings tab, you’ll get information on your post history and top posts.

On the Postings tab, see your Instagram post history.

On the Postings tab, see your Instagram post history.

It also shows your posts by year and month and day and time.

See your Instagram posts by year and month and day and time.

See your Instagram posts by year and month and day and time.

The Engagement tab shows information on likes and comments, and highlights the top liked and top commented posts.

See the likes your Instagram posts have received over time, as well as your most liked posts.

See the likes your Instagram posts have received over time, as well as your most liked posts.

View the comments your posts have received over time and your most commented posts.

View the comments your Instagram posts have received over time, as well as your most commented posts.

View the comments your Instagram posts have received over time, as well as your most commented posts.

The Optimization tab is the really interesting one. It shows the best time and day to post on Instagram.

The Optimization tab reveals the best time to post to Instagram and user interaction by time.

The Optimization tab reveals the best time to post to Instagram and user interaction by time.

It also will reveal the worst times to post on specific days.

The Optimization tab shows the best or worst times to post on Instagram on specific days.

The Optimization tab shows the best or worst times to post on Instagram on specific days.

If you use different filters on Instagram, you can also view the impact of those filters.

Finally, the report lets you see all of the Instagram hashtags you’ve used next to a list of the most popular hashtags. You can quickly see if you’re using top hashtags or if you need to rethink your hashtag strategy.

See a list of the tags you've used compared to the top tags on Instagram.

See a list of the tags you’ve used compared to the top tags on Instagram.

Final Thoughts

Until Instagram Insights are available for desktop or displayed in a less cumbersome format, these five free third-party tools collectively offer good reports and insights into your Instagram marketing. Understanding whom your Instagram fans are and what content they engage with (and when) will give you ideas for future content to share on the network.

At the end of the day, analytics are useful only if the information is relevant to your social media marketing and business. Focus on key stats to inform and refine your Instagram content and strategy. This will help you publish content your community is likely to respond to and engage with.

What do you think? Have you tried any of these free Instagram analytics tools? How have they worked for your business? Please share your thoughts in the comments below.

5 Free Instagram Analytics Tools for Marketers by Jill Holtz on Social Media Examiner.

5 Free Instagram Analytics Tools for Marketers by Jill Holtz on Social Media Examiner.

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