3 Ways to Prepare Your Business for Social Search

social media how toIs your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

The Emergence of Social Search

Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.

It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.

What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.

While Google didn’t specifically announce a focus on social content, the handwriting was already on the wall. Prior to the recent changes, Google co-founder Sergey Brin commented that Google has only touched 1% of what they’re capable of with social search.

Indeed, you may have already noticed that socially shared content is rising to the top of your Google search results. So, if you want to earn higher rankings with Google, you not only need to be creating high-quality content, but also actively encouraging its sharing on the social networks.

Social Content Matters for Search

Why so much emphasis on social content? For one, there’s so much of it. Google can’t ignore the fact that social content is being created at a breathtaking pace. And because search is all about content, they have to go where the action is.

The second reason is that social content is contextual—rich with original perspectives that result from sharing on the social networks.

Unfortunately for Google, one of the largest sources of social content is within Facebook—a place that Google can’t access. To acknowledge that would be tipping their hat to archrival Facebook. Instead, they’re just quietly going about the business of aggressively indexing what’s available—with blogs, Twitter, YouTube and Quora as leading sources.

Social Search

Search is what drives the web, and Google is still the leader with nearly 65% of the market. However, Google recognizes that Bing is a viable competitor that happens to have a partnership with Facebook, as well as with Yahoo. To maintain their dominance, they’re making adjustments. You’ll have to do the same to keep your business relevant online.

The following three practices will help you focus your online marketing efforts to maximize your relevance for social search.

#1: Create fresh and original content

Google’s internal name for the recent changes to their search parameters is the Panda Update. If you Google that phrase, you’ll find numerous rants regarding how particular sites lost up to 90% of their traffic following these recent changes. The reason for this is Google downgraded not only specific content, but also domains where there was an abundance of it.

So, if you happen to be a blogger who has been creating high-quality, original content for your community, Google just gave you a big thumbs-up. While there are a number of places to create your online content, a blog that you control is arguably the best place.

Thus, your primary objective is to strive for originality. If you’re going to republish the words of others, do so only to the extent required for supporting your original perspective. And of course, always ask for permission and provide attribution.

Here are some guidelines for creating original content.

  1. Provide your unique perspective—If your perspective is truly unique, it adds something original to news that’s available elsewhere. This is why fans tune in to Howard Stern or David Letterman, and why your community will do the same for you.
  2. Curate only the best content—Do your research and learn from other experts first, then personalize only that content that’s highly relevant to your community.
  3. Learn from your community—Regularly engage with your community to learn and discover the unsolved problems. The solutions to unresolved problems by definition have to be original.

#2: Share to build social context

To better understand how sharing builds context that enhances your online presence for social search, it’s helpful to understand social graphs. This earlier article gives you a full description, but for now it’s enough to know your social graph is a digital map that describes you from the context of your relationships with your connections or friends—and from the content that you all share, which includes links to articles, photos, videos and more.

A powerful step you can take to help Google find all of your social content is to establish or update your Google Profile. The recently updated Google Profile interface has been simplified, making it easy to aggregate all of your social networks, as well as other online news sources relevant to you or your social network.

google profiles

You can add links to other sites you network on.

For example, in addition to the major social networks, I’m also able to link to all of my articles here on Social Media Examiner by simply plugging in the RSS feed. Because your Google Profile is personal to you, bringing in feeds from your business blog or other news sources elevates your social influence in your business communities.

Another important reason for maintaining a Google Profile is that it’s required to use the new Google +1 button. The Google +1 button is Google’s answer to the Facebook Like button. It’s a vote of confidence that adds more social context to your original content.

You may have noticed how Bing is more frequently showing pages in their search results that are Liked by your Facebook friends. Google +1 will do the same on Google search results for your friends across multiple social networks.

recommend

To recommend something, all you have to do is click +1.

How does Google know who your friends are? From all of those feeds passing through your Google Profile. Google +1 is still experimental, but you can start using it now by going here.

google experimental search

Your +1s can help friends, contacts and others on the web find the best stuff when they search.

Here’s a list of actions you can take to encourage sharing that builds your social graph and the relevance of your business for social search:

  1. Update your Google Profile—Update your bio and verify the accuracy, relevance and completeness of your social and news feeds.
  2. Include social sharing in your newsletter—Most email services now allow for social sharing. Whatever is digital can be readily shared.
  3. Start using QR codesQR and other 2D codes make real-time sharing with mobile devices easy.
  4. Create social objects—Social objects such as photos and videos have a tendency to be shared more often than printed news because they’re instantly engaging.
  5. Share and share alike—The more you share, the more others will share your content.
  6. Make a call to action—Your community may not understand the importance of sharing, so don’t hesitate to ask them.

#3: Use location and time to enhance relevance

In response to the many comments regarding the changes to their search formula, Google simply affirmed that their objective with search is the same as it has always been: to return the most relevant information as quickly as possible.

While we live in an increasingly global business environment, what’s most relevant is what’s happening in our own environment—or the one we happen to be visiting. Fortunately, optimizing your location is now practically unavoidable thanks to the prevalence of geotagging.

You may think that location isn’t relevant for your business if you don’t have a location that your customers regularly visit. However, consider that if you’re a technology expert who has any kind of association with Palo Alto, your influence is instantly enhanced.

Thus, there’s more to location than just proximity. Location is just one example of context. Another is time. In their effort to provide relevant content for search terms, Google and other search engines make an assumption—right or wrong—that real-time news is more relevant than what happened yesterday.

This means you have to make an effort to use real-time networks such as Twitter to keep your content fresh for Google and your community.

Here are some best practices for making the most of location and time for social search:

  1. Claim your business on Google and Facebook Places—If you’re a local business, claim your location on Google, Facebook, Foursquare and anywhere else where your prospects and customers may be active.
  2. Turn on Twitter Location—Location adds context to your Tweets, and it pinpoints your business for those using Advanced Twitter Search.
  3. Check in with Facebook, Foursquare and Picplz—Use social check-ins to communicate that you’re actively engaging with prospects and customers.
  4. Monitor your brand with real-time search—In addition to Google, SocialMention is one of my favorite real-time search tools because it also tags influentials. When you see a spike in your traffic, use Social Mention to learn more.

The most important thing to keep in mind regarding search is that Google has been and will continue to strive to emulate human tendencies. Social networking logically makes that objective much easier, and to a great extent, explains why search is trending in that direction.

If you search for identical terms on both Google and Bing, you’ll notice dramatically different results, although both are now increasingly favoring social content with contextual recommendations. At the very least, you may want to give strong consideration to developing a two-pronged marketing strategy to be relevant for both search engines.

What are your thoughts on social search? Are you ready? Leave your comments in the box below.

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About the Author, Jeff Korhan

Jeff Korhan is a professional speaker with over two decades of small business ownership. He helps mainstream small businesses use social media and Internet marketing to create exceptional customer experiences. Other posts by »




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  • http://frankjkenny.com/ Frank J. Kenny

    Good post Jeff.

    I love all things technology and business related and enjoy keeping up with the changes. However, because of family and work issues, a few weeks has gone without me reading the top articles. As I was reading your helpful post, it occurred to me how frustrating and scary it must be for the average small business owner to try to keep up. I miss a few weeks and fall behind (or that is how it feels). What about a busy business owner that falls months or years behind? I feel for them.

    Keep up the good work of spreading the word in an easy to understand way.

    Frank

  • http://twitter.com/sparkboutik sparkboutik

    Great post, Jeff.

    Creating fresh and original content is often overshadowed by the need to make a blog shareable. The first step is developing valuable content that your readers want to pass on to friends and co-workers.

  • http://jeffkorhan.com Jeff Korhan

    Well said Frank.  I happen to be one of those folks that enjoys piecing the technology/business puzzle together to figure out where everything is going next.  It has indeed been fascinating to watch how quickly Google has moved this year on their intent to index more social content. 

    More exciting things to come I’m sure.

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Exactly – this doesn’t have to be rocket science.  If one focuses on creating original content and encouraging sharing that takes care of most of what’s necessary.

    Jeff

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  • Ben Comer

    Frank- great point about the busy business owners that struggle to keep up with technology. I think it really goes back to effective time management because people make time for what is most important to them. While technology can be intimidating, it also makes it easier for business owners to keep up. For example, business owners have a much easier time updating their social media content through some recent technological breakthroughs. Owners can actually manage their social media content through e-mail. I think the trick is finding the correct ways to leverage technology to produce the best results. Obviously easier said than done.   

  • http://blog.brand-yourself.com Lizzie Gilbert

    The algorithm Google uses to decide how your results show up is so incredibly complicated… it’s amazing how vastly results can differ based on a persons cookies and IP address. And now, Google is taking social search to a whole new level with +1. Outside of Google, there are lots of free tools you can use to see how your company is represented online in order to get a bigger picture. There are five listed in this article from Brand-yourself’s blog, but I’m sure there are a lot more!
    5 Free Tools to Help You Monitor Your Brand

  • Lizzie Gilbert
  • Cooklyn

    Jeff, 

    Thank you so much for this post. Extremely helpful information for an entry-level social media strategist :)

  • DNicoleMims

    Jeff,

    Awesome information!  Many people don’t realize how important it is to their brand to have a blog with new ideas and value.  Since social search plays a huge role in sharing content it forces you to do better.

  • http://jeffkorhan.com Jeff Korhan

    LIzzie – I also expect Google+1 to be a big factor moving forward. I’m afraid for now there aren’t too many that are aware of it.  It’s catch on just as the Facebook Like button did. 

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Ben – If that’s a recent picture you are much younger than some of us that will probably always be challenged by it. :)

    Though I agree the tools are getting much easier.   As you suggest, with social being finding better integration with email, that might be the place for a lot of folks. 

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Yep, blogging is alive and stronger than ever!

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Cooklyn – Glad to help. :)

    Jef

  • http://keepupwiththeweb.com Sherryl Perry

    Excellent
    advice regarding using location and time to enhance relevance. This is
    something that I have avoided when I can partly because I live in a small town
    that no one can pronounce. I’m going to have to take this seriously now.
    Thanks.

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  • http://www.jasonfox.me Jason Fox

    What I find most interesting is Google not having access to Facebook, the largest source of Social Content, and being the largest source of SEO.  This gives the ultimate Power to Blogging, which is what most of us having been teaching for years.  Not only is a blog the ultimate publishing tool for getting your word out to the internet, but now we know it gets rewarded by both Bing and Google.  In addition you build in many Social Sharing options that can assist people in Socially Sharing your content to Facebook, for Bing, and Twitter and the others for Google.  Moral of the story, get a blog.

  • Sue-s

    It’s true! I just did a Goggle search for “casting blessings,” one of my blog posts, and it came up on the first page right after a pregnancy cast business. A take-away from this post: to actively promote a cause or organization you care about, don’t just “like,” share their links on social media other than Facebook (e.g., your blog or Twitter). 

  • http://twitter.com/Wisconsinmade Cristie

    The new trend of using location to enhance relevancy is a challenge for us at Wisconsinmade.com.  We do not have a physical store (online only) so using Yelp and Foursquare isn’t really an option.  We sell gifts made in Wisconsin but most of our customers are from out of state.  Does anyone have any creative ways for an online-only business to take advantage of this trend toward social check-ins/ location based Marketing? Or should we just right off Google Places/Facebook Places/Four Square etc as irrelevant for our business?

  • http://jeffkorhan.com Jeff Korhan

    Sherryl – It’s those kinds of insights that help you stay ahead of the search game.  Sometimes though a small town is more memorable.
    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Cristie – What’s always wise is to keep building your footprint on the social networks because we’ll continue to see more integration, and who knows where that will take us.

    For example, I’m interested in Klout’s integration with Foursquare.  This adds a new element to check-ins.  Now its not just when and where that matters in checkins – but also who – and by inference, why they are influential.  So, indirectly your checkins everywhere create a path that leads back to your online business.

    I suspect Facebook will integrate Pages and Places in such a way that will open more doors for those of us without a brick and mortar location.  It’s just a matter of time until its all integrated, to the extent that everyone is willing.

    Jeff

  • M.

    This article was SUPER helpful and educational. I immediately updated my Google profile and added location to my Tweets (two things I hadn’t considered). Now I just have to convince myself to start creating fresh and unique content of my own in a blog instead of just sharing great articles like these. Thanks again for the insights Jeff.

  • Casey Lightbody

    Thanks Jeff for a really great article – this is a really concise summary of social search marketing and will be so useful for small local businesses.  I’ve heard about Gowalla too as a location based tool but haven’t used it – have you any thoughts on it?

  • http://jeffkorhan.com Jeff Korhan

    Casey – Haven’t used Gowalla or heard much about it lately.  Last I heard they were still in the mix. 

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Monica – You’re welcome.  Don’t be surprised if that Google Profile integration gives you a big jump in the indexing of your online content. :)

    Jeff

  • http://www.facebook.com/manire Michelle Manire

    Great post. Thanks. Yes, I’m ready and I’ve been talking about this for over a year. Good job. 

  • http://www.top3tips.com.au Kate

    Hi Jeff,

    Great post. Just have a question about this comment:
    Check in with Facebook, Foursquare and Picplz—Use social check-ins to communicate that you’re actively engaging with prospects and customers.

    Given business pages on FB can’t check in to a location (do you know if this is in the wings?)…..how does me checking in personally affect my business pages….or does it?

    Also, have you seen much done with online business creating a ‘virtual’ check in place where people can check in as they are purchasing online? Was thinking that this could be a good way for some of my online clients to make the most of geo location services.

    Would love your thoughts.
    Kate

  • http://www.facebook.com/profile.php?id=1405068173 Susan McKay

    Jeff,
    Great article. One question I’ve been wondering about though: I’m a consultant that works out of my home, so I don’t really have a location except for my home office-should I claim that as my business location on googled places and Facebook?
    Susan

  • Ben Comer

    Jeff- you bring up an excellent point as I just graduated from college! I have to admit that I’m not addicted to social media but I’m also not as intimated by it as most consumers. The reason I mention e-mail is because that is a technology that the older generation is quite familiar with. Jeff, you might find this site helpful for solving the problem you referenced.

    http://www.getonsocial.com/

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  • http://jeffkorhan.com Jeff Korhan

    Susan – I’m in the same position.

    My office is presently out of my home too. I’ve elected not to for reasons that I don’t really want my personal residence to be a point of interaction – for security reasons and probably many others that don’t come to mind right now. The safest approach is to just use the center of your town – which is what Google defaults to when they cannot pinpoint a location.Jeff

  • http://jeffkorhan.com Jeff Korhan

    Thanks Michelle!

  • http://jeffkorhan.com Jeff Korhan

    Kate – Haven’t seen the virtual location yet but I suspect that is coming – maybe.

    What makes me think it isn’t is that everything is trending towards “reality.” This (in my opinion) is why Facebook allows you to be yourself and your Page.  By bringing them together – merging the two, Facebook accomplishes greater integration, authenticity and reality – 

    by filling out those social graphs to give the most complete picture possible 

    I made a comment above to Cristie that gives you more on how that can work with Foursquare to help your business – even if it’s virtual.  

    Anything that encourages more descriptive data is what’s on the horizon.  Because that data drives search, and search drives revenue for Facebook, Google, Bing, etc.

    When in doubt, follow the money. :)

    Jeff

  • http://twitter.com/jucargonsan Joan Carles González

    Interesante 

  • Gus Ferguson

    Great post… thanks!

  • Gus Ferguson

    Great post… thanks!

  • http://twitter.com/larrykhuvutlu Larry Khuvutlu

    Excellent Post, thank you. I will begin to implement some of these things in my business and encourage my customers to more especially claiming their businesses of Google + Facebook and checking in as well.

  • http://twitter.com/larrykhuvutlu Larry Khuvutlu

    Excellent Post, thank you. I will begin to implement some of these things in my business and encourage my customers to more especially claiming their businesses of Google + Facebook and checking in as well.

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  • http://twitter.com/SearchEccentric SearchEccentric

    Thanks for the good article, We think that social content is not only matter for the seo point of view it will help to website users also to get new idea’s about any product or service. 

  • http://twitter.com/SearchEccentric SearchEccentric

    Thanks for the good article, We think that social content is not only matter for the seo point of view it will help to website users also to get new idea’s about any product or service. 

  • http://www.facebook.com/elias.shams Elias Shams

    Also try to create a page for your company, each one of your products and services on http://awesomize.me too. It’s free.

  • http://www.facebook.com/elias.shams Elias Shams

    Also try to create a page for your company, each one of your products and services on http://awesomize.me too. It’s free.

  • http://www.karolin-bierbrauer.de/ Karolin Bierbrauer

    The post was very helpful. I already applied some of the points to my profiles. I really like it and it’s a must for everyone who wants to be more influential. Well done!

  • http://twitter.com/getinthemoney Elise Pitterle

    Totally agree with Frank’s position – I love technology, where it allows us to go, and what it allows us to do. So, keeping up with it is fun. Unlike you, Jeff, I don’t really want to be piecing the puzzle together, though, so I really appreciate you guys who do that, so the rest of us can follow your research to keep up with changes. Thx!

    And like Frank said, considering how much changes and how fast, it is no wonder that small businesses feel overwhelmed and behind the power curve. If they even try to “be social,” they barely get it figured out and Google or FaceBook or whatever changes. They just want to do what they do best, run their business, and leverage the marketing tools available to them, but it can be very frustrating for the business owner when the internet marketing tools change constantly.

    Thanks again, Jeff. Awesome points about current content!

  • http://twitter.com/getinthemoney Elise Pitterle

    Totally agree with Frank’s position – I love technology, where it allows us to go, and what it allows us to do. So, keeping up with it is fun. Unlike you, Jeff, I don’t really want to be piecing the puzzle together, though, so I really appreciate you guys who do that, so the rest of us can follow your research to keep up with changes. Thx!

    And like Frank said, considering how much changes and how fast, it is no wonder that small businesses feel overwhelmed and behind the power curve. If they even try to “be social,” they barely get it figured out and Google or FaceBook or whatever changes. They just want to do what they do best, run their business, and leverage the marketing tools available to them, but it can be very frustrating for the business owner when the internet marketing tools change constantly.

    Thanks again, Jeff. Awesome points about current content!

  • http://www.searchprosystems.com Jessica MacRoberts

    Very good input Jeff.

    That is why companies such as mine focus on working with small business owners and business owners that just don’t have the time to do it all themself or the budget to hire someone in house to keep up with the social media and constant change of the internet world.

    We provide bussiness with a full time content writer and social media expert to keep up with the changes and make regular post and articles that pertain to the business and industry. We also produce and intergrat ingaging, informative video, while optimizing it to drive in more traffic. There are so many factors that come into play with properly displaying your website and content. We have experts in every area collectively working together to give the client the best possible outcome, which is why we are ranked in the top 5 in the US. 

    Jessica
    Business Development Manager
    SearchPro Systems 

  • http://jeffkorhan.com Jeff Korhan

    You made me smile Elise – because everything you said is right on the money! 

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    You made me smile Elise – because everything you said is right on the money! 

    Jeff

  • http://www.reportcontentwriter.com/ Rachel Agheyisi

    Great post, Jeff.
    This is probably the first balanced explanation of Google’s Panda Update I’ve read.  It’s good to hear that it’s not all bad and that there are practical ways to benefit from the shift.
    “Strive for originality” sounds like a great mantra — it goes well with authenticity.

  • http://www.reportcontentwriter.com/ Rachel Agheyisi

    Great post, Jeff.
    This is probably the first balanced explanation of Google’s Panda Update I’ve read.  It’s good to hear that it’s not all bad and that there are practical ways to benefit from the shift.
    “Strive for originality” sounds like a great mantra — it goes well with authenticity.

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  • http://twitter.com/Enjoy_Retire_DD Don D’Armond

    Thank you for your ideas.  I recognized that I did not fully complete my Google profile, so I did that and added links to my RSS and other pertinent sites.   It will be interesting to see how Google continually changes.  Well done.

  • http://www.dynamikinternetmarketing.com/ Dino Gomez

    Awesome post Jeff. I’m curious how long it takes you to write a post of such quality?? So many details and outside factors were taken into account. We all appreciate the time you guys spend composing such informative posts.

    Many thanks,
    Dino
     

  • http://www.dynamikinternetmarketing.com/ Dino Gomez

    Awesome post Jeff. I’m curious how long it takes you to write a post of such quality?? So many details and outside factors were taken into account. We all appreciate the time you guys spend composing such informative posts.

    Many thanks,
    Dino
     

  • http://jeffkorhan.com Jeff Korhan

    Thanks Rachel – I appreciate that.  I did read plenty of those Panda articles trying to discern the truth. :)

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Thanks Dino –  Longer than I care to mention.  Much of this comes from ideas and research that has previously been rolling around in my noggin. The real challenge is understanding where I’m going and how I’ll get there. 

    The only way I know how to do that is to scribble out a few thoughts and start writing.  I always write more than I need and then go back and edit and rewrite. Typical for me 90 minutes to write the first draft, 2 hours or more to edit, and maybe another hour again to edit the final time around. That’s when things go well.  Double that when they don’t.So, a half day when things go well, and upwards of a full day when they don’t.  

    The way I justify it is it’s not just an investment in this article, but in my writing skills, and future work as a consultant and professional speaker  

    i.e. the more you practice the better you get!

    Jeff

  • http://netvani.com Anne Patrick

    It is important to know the benefits from social media so that people (marketers and business owners) could really understand their goals and things to do in their social media marketing. And with the help of reliable posts or articles just like yours, Jeff, they are all guided well and make things clear and right. These three ways of preparation are all helpful to me also. Thanks for making it as detailed as possible.

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  • http://jeffkorhan.com Jeff Korhan

    Thanks for the vote of confidence. Please do stay in touch. 

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Anne – You’re welcome.  More to come on this and related topics.  

    Have a great weekend, 

    Jeff

  • http://jeffkorhan.com Jeff Korhan

    Karolin – Appreciate the kind words. 

    Circle back and let us know how this is working for you. :)

    Jeff

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  • michele

    i’m so new to this SMM world it ain’t even funny ,,, i just opened a blog on posterous and my concern re: google profile is my ‘ real name ‘ i’ve had stalkers and such in a former life ( past actor ) and would rather put everything under my .com – is that possible re: google profiles, etc … i need publicity ( i’m a painter – fine artist ) but i can’t have my name blasted all over creation – so although i use my ‘real name’ as an artist – i’m a leary of blasting my name out there – however on posterous i put my www where it leads to my real identity – which for some reason makes me feel ‘safer’ – thx and i’m so glad i found your website !

  • http://twitter.com/HotSpotPromo Darlene Hull

    Wow, we are getting more and more complex here.  Wondering if it will ever just blow up in our faces?  What ever happened to just good old fashioned engagement?  I sure do appreciate you helping us keep on the cutting edge of what’s going on, though, and also giving us very practical steps for moving forward.  Thanks.

  • http://www.brosix.com/ Brosix

    I love picplz! The effects are great and they make me want to take more photos.

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  • http://jeffkorhan.com Jeff Korhan

    Darlene – Yes, it is indeed moving ahead at a steady clip.  Google+ and some other sites I’m testing are telling me that another big shift is impending.  It turns out the suggestion in this article to keep your Google Profile current was right on – as this is a requirement for using Google+ (presently in private beta, but look for that real soon.

    It may be a game changer. What gives me that feeling is the initial response is folks love it or hate it – just as they did when Twitter was first launched.

    Jeff

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  • http://www.yohago.com directorio empresas gratis

    Yes, i agree with that Google+ can be a game changer since it has produced more espectation than all its competitors in the past

  • http://buydentalequipement.com/index/manufacturers_id/13 belmont dental equipment

    Yes anyone wanting to succeed online will need to add value to the net.

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    Social media is a great way to market and any business not doing this is shooting themselves in the foot.

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    I agree picplz the effects are wonderful.

  • http://shanegarrison.com/blog-commenting-is-a-great-way-to-build-backlinks link building strategy

    I have been using it for a while now and like it.

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