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social media how to Need some new social media marketing ideas?

Looking for ways to jumpstart your engagement?

Whether your goal is to spread awareness or grow your audience, better engagement is your key to success.

In this article you’ll discover three ways to improve engagement for your social media accounts.

social media engagement techniques

Discover three techniques you can use to improve social media engagement.

Listen to this article:

#1: Personalize Your Approach

Your audience is the greatest asset for your campaign. To run a successful social campaign with plenty of engagement, you have to know your audience and what they’re likely to respond to and enjoy.

To gain these insights, you’ll need to do some research. Find out which social media channels the people you want to reach spend the most time on. Discover what topics they care about and what hashtags they use.

Don’t just listen to your audience, but communicate with them. When you show your fans that you’re interested and you care, and they’ll show you what makes them happy. Once you know what they’re looking for, you can launch a social media campaign that they’ll embrace.

Many brands have leveraged Pinterest to run successful social campaigns, including Kotex’s Woman’s Inspiration Day. The company looked at the Pinterest boards for 50 inspiring women to see what interested them.

Kotex then brought their inspirations to life by creating handmade gifts and sending them to the women as virtual gifts. If the women then posted something about their virtual gift, they received a real gift from the company in the mail.

Almost all of the 50 women responded, generating 2,284 interactions and 694,853 impressions on Pinterest. The campaign was a huge hit because Kotex was able to hyper-target a specific audience and what they want. This is just one of many examples of how you can use Pinterest to launch a successful social campaign.

#2: Put the Product in Your Fan’s Hands

Remember the core goal of social media is to be social, so it’s important to cultivate relationships with your fans and followers. This is an essential step to launching a successful social media campaign.

Yes, your ultimate goal is to sell your product and your brand, but for the purposes of your social media campaign, take a step back on the selling and simply share. Don’t force your product or your brand on your audience or they’ll stop listening to you. Opt for subtlety instead. Give people a way to share your product in a fun and unique way and let your audience come to it.

Ford’s Fiestagram Instagram campaign created buzz for the release of their new Fiesta model by asking fans to post pictures that related to different campaign hashtags.

Each hashtag was a buzzword describing one of the features of the new Fiesta car, such as #music, #entry, #hidden, etc. Ford then chose the best pictures for each hashtag and displayed them on digital billboards. They also awarded weekly prizes to fans who submitted photos for the campaign.

More than 16,000 photos were submitted to the Fiestagram campaign and Ford gained 120,000 new fans on their social media pages.

Lay’s launched the clever Do Us a Flavor campaign on Facebook that asked fans and consumers to come up with a new flavor of potato chip for the company to create and sell. That year, nearly 4 million people submitted their flavor ideas via Facebook or text message.

lays contest

Lay’s Do Us a Flavor campaign asked fans to submit ideas for a new flavor of potato chip.

Once the finalists were chosen, Lay’s asked fans to vote for the winning flavor on Facebook, receiving over 1 million votes. The prize for the winning flavor was $1 million (or 1% of sales for the chip flavor). The first campaign increased Lay’s sales by 12% and was so successful at generating engagement for the brand that they continue to run it each year.

If you offer your fans a chance to showcase their creativity and connect it to one of your products, you can establish a respectful relationship with your audience, linking their personal creations to your company.

#3: Play the Tag Game

Before you launch a social media campaign, you need to know what your goal is. Without a firm plan in mind, you’re almost certainly setting yourself up for failure. It’s important to identify not only what you want to accomplish, but also the audience you’re targeting and how you want to connect with them.

The ALS Ice Bucket Challenge campaign was launched to raise awareness and funding for ALS. The “challenge” was for people to dump a bucket of ice over their heads and record a video of it to increase awareness of the disease.

als icebucketchallenge video post

People who took the challenge spurred more engagement by nominating others to take the challenge.

After each challenge, the person taking it would nominate two or three more people to take the challenge and so on until people around the world were participating. The campaign grew exponentially in a short amount of time. So what made this campaign great? The call to action: Dump ice water on your head, and tag someone else to participate. It was simple, but impactful.

In your social campaigns, use a simple call to action to make it easy for people to complete the goal.

Over to You

Social media is one of the greatest tools you can use to grow your business and promote your brand. Launching social media campaigns helps you spread awareness and build an audience.

To jumpstart participation in your social media campaign, you need a core group of people who are 100% behind your launch to get it off the ground. One way to do that is to create a beta group and give them exclusive perks.

What do you think? Have you used these tactics in your social media campaigns? What tips can you offer? Please share your thoughts in the comments below.

improve social media engagement

Tips to improve engagement on your social media channels.

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  • Thanks for nice sharing. Really !!! informative.

  • Marc-André Paquin

    You hit the nail on the head here. It can be a struggle for businesses to generate awareness and build an audience. You’ve provided some great examples on how to do this successfully. I was wondering if you had other examples from smaller businesses and organizations that you feel stand out when it comes to generating social engagement.

    Thanks!
    MAP

  • Gloria Huffman

    This one article sparked a firestorm of possibilities for me. It’s worth its weight in gold. It can be used by a sole proprietor with no marketing budget whatsoever. Thanks!

  • Katie Leimkuehler

    Thanks for the kind words Gloria! Glad you got some good ideas. Best of luck with them!

  • Melissa Kaye Zeppa

    Great ideas…clearly what “Social Media Marketing” was/is? supposed to be about. (Anyone else find the shift in emphasis to paid ads ironic…”engage don’t sell”…but now the platforms don’t want to let you if you don’t pay for it) (oh I do understand that from their point of view)

    I too would like to know where you can read about case studies from much smaller companies with successful implementations.

  • Abdul Fahad Hussaini

    Too good, each tip is unique and can apply to all types of businesses. This is going to be viral!

  • Katie Leimkuehler

    Thanks for the comment and glad you found it valuable!

  • Nelsee

    What is a “beta group”? And how do you create one?

  • Katie Leimkuehler

    Hi Nelsee thanks for the question! A beta group is usually used to test out a new product, service or idea. These are a select group of individuals that typically get a lower price or free product for giving their feedback on it. You create one by asking people who you think are solid fans and brand advocates to participate in the beta group. They often feel special and elite for being part of the process to help shape the design and functions or service of the product.

  • Great tips Katie!

    Engaging to followers is just like talking to your bestfriend.

  • Downtonian

    Hello, I’m a little late to the party here but thank you VERY much for the great tips! Speaking of Engagement, I have a burning question that I’ve been trying to find an answer to for quite some time. I would be extremely grateful if you could help…

    When I am on my page’s home page, I see current stats visible off to the right. At the moment they read:
    188,297 Post Reach 16,844 Engagement
    When I click on Insights, at the top with the recently rebuilt graphs I see this:
    Reach February 12 – February 18
    184,830 People Reached
    32,672 Post Engagement
    And finally, when I look below that under “Pages You Follow” I see this:
    (Page Name) Total Page Likes: 15.4 K Posts This Week: 31 Engagement This Week: 6.3K

    So how come the Enagement says three different things??? I have to start preparing formal reports on social media, and obviously I would like to share the best numbers possible. So 32,672 sounds a whole lot better than 16,844 or 6.3K, but I honestly do not know why these are so different.

    THANK YOU so much to anyone who can help me make sense of this! (And by the way, how do you think I’m doing?)

  • Katie Leimkuehler

    Thanks Anne! Glad you found them helpful 🙂