social media how toAre you looking to create content that engages?

Does your content connect with people and encourage them to engage?

In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.

#1: Authors Matter

Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles.  Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.

content creation

Creating good content is important for social media engagement.

We’ll talk about more specifics as we go down the list. For now, think strategy.

#2: Blog as a Spoke in the Wheel

A blog provides an opportunity to discuss a topic in-depth. It’s a place where you can offer explanations and suggestions, demonstrate how-to’s, show thought leadership and generously offer useful content for readers.

Kristi Hines offers these helpful tips for blog content:

  • Analyze your competitors (topics, frequency of posts, who writes them, how they are shared) to see what works and what doesn’t.
  • Make your content valuable and unique.
  • Subscribe to top industry blogs using RSS to keep track of the latest hot topics.
  • Search for people asking questions about your keyword or phrase on Twitter.
  • Ask your sales and support team what questions are asked most frequently by potential or current customers.

Is your blog’s content meeting your customers’ needs and expectations?

#3: Curate Selected Content

In the past couple of years, content curation has become more mainstream as businesses of all sizes and industries have started to adopt the practice.

Content curation is defined as “the process of finding, organizing and sharing online content.”

As Beth Kanter writes, “Content curation is not about collecting links or being an information packrat, it is more about putting them into a context with organization, annotation and presentation.  Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.”

Brian Carter offered his social media posting rule at Social Media Marketing World (SMMW13): Post curated content 50%, original content 30% and promotional material 20% of the time.

 #4: Data Provides Direction

Social data can tell us a lot about industries, customers and prospects; what we should be doing more of and what we should do less of. Jayson DeMers says social data can provide five insights for businesses:

  • Real-time market mood
  • Relevant issues and content
  • User interests
  • Internal operational metrics
  • Competitive research

How are you using social data? Where can you improve your processes?

2012 social media marketing industry report

Source: Social Media Marketing Industry Report.

#5: Email and Social Media Work Hand in Hand

Do you think of email and social media as separate entities?  Do you favor one more than the other?  The fact is, email and social media complement each other quite well.  They leverage one another. Help the other to be seen by an audience that may not have otherwise come across the message.

DJ Waldow offers these valuable tips for integrating email and social media:

  • Include social icons in emails
  • Ask email subscribers to share and connect
  • Send a dedicated email campaign
  • Provide incentive—for example, ask email subscribers to invite friends on Facebook to receive a discount
  • Promote email sign-up via social networks
  • Include “retweet this snippet” in email
  • Build an email opt-in form on Facebook
  • Don’t forget SMS—text your email address
  • Promote email marketing on your blog

#6: Facebook Pages Don’t Guarantee Engagement but are Good Candidates for the Job

The act of setting up a Facebook Page and publishing it for the world to see doesn’t automatically send people running to engage with your business. Engagement strategies should be tried and tested over a period of time.

Mari Smith offers these five factors that help contribute to exceptional engagement and measurable results:

  • Launch creative incentives
  • Post highly shareable content
  • Build a tight community
  • Have a quirky brand—for example, add humor and entertainment
  • Give your fans plenty of excellent content on a regular basis
    mari smith facebook

    Mari Smith's "peeps" won't hesitate to share content they like.

#7: Google+ Provides a Unique Blend of Features and Benefits

Whether you’re a fan of Google+ or not, you should know that it’s a force to be reckoned with. GlobalWebIndex recently reported that Google+ remains the number 2 social network in the world with 359 million monthly active users (Facebook at number 1 with 903 million accounts).

Sarah Bauer suggests that Google+ is rapidly becoming “the most important content publication platform for businesses with an eye on higher search rankings. The data in a piece of content posted on Google+ is immediately indexed for Google search. On Twitter or Facebook, Google has restricted access to the data and indexing can take a few days. AuthorRank, the digital signature for Google+ users, is also set to affect the ranking order for search results.”

Mike Stenger offers these tips for engaging with readers on Google+:

  • Follow active people relevant to your business
  • Take time to comment
  • Participate in hangouts
  • Publish high-quality content

#8: HootSuite Offers Ability to Listen and Engage

HootSuite, a popular social media dashboard, offers ways to narrow in on places to engage with users. As Pawan Deshpande suggests, “…subscribe to a Twitter search for a keyword of interest.  Instead of paying attention to the tweets in your stream, keep an eye on articles, videos, and images that are linked from the tweets to uncover breaking content. Often you will find content before Google is able to even index it.”

Step 1:


Use HootSuite to keep your eye on a keyword phrase.

Step 2:

monitoring keywords

By monitoring the keyword phrase “content marketing,” you can see real-time results.

#9: Instant Feedback Helps

Social media encourages two-way conversation, so why not take advantage of the feedback you can gain from users on social networks? Andres Traslavina offers creative ways to problem-solve and meet marketing and business goals:

  • Collect product feedback
  • Host an online focus group via Twitter Chat
  • Conduct surveys and polls
  • Ask industry experts
  • Crowdsource blog content
  • Develop personas
  • Monitor brand mentions

The information you’re able to glean from customers and prospects will provide in-the-moment and future opportunities for engagement.

#10: Journalist’s Digital Media Pyramid Encourages Engagement

Benjamin A. Davis coined the concept of the “digital media pyramid” as an alternative approach for bloggers and other online journalists from the inverted pyramid used by traditional print journalists. Davis suggests that one of the features of the digital media pyramid is to “encourage the self-education of ‘users’ or readers, enabling them to quickly seek out balanced information on a news story through the use of embedded links, social networks and other sources.”

digital marketing pyramid

Digital media pyramid offers online reporters a valuable framework.

It’s during this “self-education” when engagement is ripe. As readers click on links, businesses can remind them via social sharing buttons and invitations to like, retweet, +1, mention and share the content on multiple channels.  And voilà, before you know it, there’s a whole lot of opportunity for engagement.

#11: Keywords Help Find the Needle in a Haystack

The amount of data being shared online every minute can feel rather daunting. Consider these numbers reported a year ago by Domo:

  • 684,478 pieces of content are shared on Facebook
  • 2,000,000 search queries are made on Google
  • 48 hours of video are uploaded to YouTube
  • 47,000 apps are downloaded from the App Store
  • 3,600 photos are shared on Instagram
  • 571 new websites are created

What would help get your content in front of the people who would most appreciate reading it? Keywords, plain and simple.

As Jerilyn Soncrant suggests:

“When posting on your social media networks, include keywords in the following places while remembering they need to sound natural. If it feels obvious that you snuck in a keyword phrase, remove it or try again. Place your keywords:

  • In the Bio or About Us section of all of your social networks
  • In posts when you’re talking about that particular subject
  • In the vanity URL you create for each social network
  • In the titles of your blog posts

#12: LinkedIn’s Role

At times, LinkedIn may appear to be one of the more misunderstood platforms out there. Astute companies have discovered LinkedIn is a key player for engagement.  Mike Delgado offers these suggestions:

  • Leverage LinkedIn Groups to find engaging content for company followers.
  • Post status updates often (especially every morning).
  • Add pictures, files, questions, links and contests in status updates.
  • Promote your LinkedIn Company Page badge and product recommendations on your website.
  • Use LinkedIn Recommendation Ads.

    Social Media Examiner provides regular updates on LinkedIn and maintains their product offerings utilizing the vast resources of LinkedIn for companies.

#13: Mobile Content Meets People Where They’re At—In the Moment

If you’re running a brick-and-mortar business, mobile content offers a great opportunity to engage potential customers. Christina Zila shares these insights:

“In general, smartphone users look for local information while they’re on the go.  In survey after survey, smartphone users want to know if a close physical location is open. Content for these types of searches should include basic contact information—address, phone number and operating hours—as well as a short description of the location highlighting why a visitor should choose that location.

And for other types of businesses, Ian Cleary offers suggestions for how to create a blog that is mobile-friendly and a website that is responsively designed.

show business hours

Opt to show your business hours since that’s what mobile users may want to know most. For instance, a search made on a Friday will show Friday’s hours.

#14: Nurture Leads Through Social Media Comment Replies

Some businesses are looking in all the wrong places. They’ll tell you they’re not seeing any return on their social media efforts and then you find that no one has responded to the comments or questions a user left.

Scott Gallagher articulates this point beautifully: “Social media is all about sharing and discussion. If you post a great piece of content, there is a very good chance that you’re going to get people commenting on it. These are your leads, and you need to encourage them to become more. This is where many people fall apart on their social media strategies. They don’t realize that replying to the comments on media can be as important as the creation of the content itself. When someone comments, you must reply.”

#15: Objectives Are Key

Quick, if someone asked you right now to list your company’s content marketing objectives, do you know the answer? Marissa Peacock points out, “It’s not just about creating any old content; it’s acknowledging that in order to reach more customers, companies must increase their efforts to provide timely and relevant content.”

Timely and relevant content sounds like a good mantra!

#16: Podcasting Offers a Powerful Tool

Podcasting is experiencing huge growth.  Mitch Joel explains ways it can be a powerful tool for engagement. “A credible podcast is a powerful tool in social proofing. Asking recognized authorities and industry thought leaders for a twenty-minute interview not only provides value to an audience, but it can also be used in other ways. A show of this nature is a great internal communications tool to help your peers learn more about the industry you serve.” Joel also said, “Podcasting is a way to network with your industry’s key thought leaders.”

#17: Quora’s Questions and Answers

You may hear mixed emotions about Quora. Some will say that it’s a great resource to see what people in your industry want to know. Elijah Young offers both points of view and highlights these benefits of Quora: “A great place to find content ideas and experts, opportunities for networking and joint ventures.” Conversely he says, “It’s the self-promotion capital of the world.”

What are your thoughts about Quora for engagement pre- and post-content development?

#18: Return on Investment (ROI) is One Part of the Equation

I know—ROI is often the elephant in the room.  But it doesn’t have to be. It just needs to be kept in perspective.  Nichole Kelly sums social media ROI this way: “One of the biggest challenges with social media is that we are trying to measure social media in the social channel, when in fact the business value tends to happen on the website or through the email list. You have to stop thinking in terms of one silo and look at social media as one part of the story.”

#19: Storytelling is About Connection

Storytelling has become one of the buzzwords we hear discussed in social media circles.  Some interpret it to mean that the writer has to be able to tell a good story. And while that’s true, there’s something even more powerful about storytelling.

Monica Carter Tagore adds an important dimension: “…storytelling is about connecting with your followers, friends and circles on an emotional level. And when you do, you’ll have a deeper and more meaningful social media conversation.”

share your story

Monica Carter Tagore makes it a practice to share parts of her personal story with readers.

#20: Twitter and CEOs

In many companies, social media community managers monitor the business’ social profiles for company mentions and to share relevant content with their Twitter followers.  And while they’re doing a terrific job at it, customers often want to know what CEOs and upper management are thinking, reading and doing in the industry.

Monica Romeri gives this piece of advice: “Encourage your CEO and other company leaders to contribute to your company presence on Twitter.  A CEO can easily use Twitter on the go as a marketing and public relations asset.  It only takes a few minutes in between meetings to share great content along with an insightful comment, so get your CEO and other executive leaders on board with Twitter engagement.”

#21: Unique Content is Crafted

Why does it seem at times that other businesses have more unique content available to them?  The truth of the matter is that they started where you did—without content or maybe with a few old white papers lying around.

Stanford Smith says, “At the beginning of a social media engagement, you don’t have content.  All you have are ingredients.  These ingredients are combined into various types of content.  An impromptu video of the factory floor is turned into a YouTube video.  The sales meeting presentation is transformed into a captivating industry infographic. Customer case studies are turned into insightful blog posts.”

“Content is crafted, not harvested.  You don’t know what you have and how it can be used until you understand your audience’s needs, what they value and share and how customers prefer to gather information about your product. Get these answers and content opportunities become easier to identify.”

#22: Videos Are Often a Top Choice

What is it about a video that captures viewers? For one thing, if done well it has a way of grabbing our attention, educating and entertaining at the same time. We’re taking in a lot of written content all day long. A video offers a few minutes of respite.

Joe Martin suggests, “Marketers should take note of the growth of video within social and mobile channels and look for ways to invest further in video content, and create an engaging experience for users on mobile devices. The ROI of social marketing is on the rise and our data shows that video content will certainly lead to better results than non-video content.”

We’ll talk more about video content in #25, YouTube Videos That Engage.

#23: Webinars Provide an Opportunity for Real-Time Engagement

Webinars, the unique blend of using online experiences for training seminars, have become so mainstream that I can hardly remember the first one I attended or how long ago. The ability to sit at your desk and tune into a training session conducted in another part of the country, or world for that matter, and be exposed to real-time content may be one of the most rewarding experiences that a business can bring to their target audience.

Allison King advises marketers to keep webinar content tightly focused. She says, “It’s better to go in-depth into a narrower topic than to skim the surface on a broader topic. Most webinars are about an hour in length for the presentation, followed by a Q/A session.” To keep your bases covered, Allison has two recommendations:

  • Get the PowerPoint presentation from the speakers two weeks in advance to give yourself a chance to review it and ask for a revision if needed.
  • Have a speaker prep session one week in advance, in which the speakers will rehearse their presentation.

    From Infographic, World Wide Webinars, by ClickMeeting.

In the image above from World Wide Webinars by ClickMeeting, you can see why people organize webinars.

#24: E(x)perience of Users

Nordstrom has been recognized for their customer service excellence. People care about their experiences with businesses—and that goes for online content, too. They’ll be more likely to notice when something isn’t working well, such as a poor navigation scheme, broken links and run-of-the-mill content.  Bottom line, online users expect things to go well.

Blaise Lucey writes, “The best kind of SEO strategy, at its core, provides a seamless user experience when people visit a website. Take a step back and look at your website. Use Google Analytics or another analytics tool to see how people are finding the site in the first place. Then, do some backtracking by clicking that page and pretending you’re a visitor. What do you see? As someone who just came to the site to read a specific blog post, do you want to or feel compelled to click on anything else? Remember that people who are looking for specific information often have tunnel vision. It’s up to you to broaden their horizons with additional content that pulls them further into the site.”

#25: YouTube Videos Work With All Budgets

You don’t need to go to great lengths to create videos for YouTube. Even a small budget with an inexpensive video camera or smartphone camera will go a long way if you don’t have the means to allot more resources. Jeff Bullas offers these ideas for what to record on video and publish:

  • Arrange formal interviews in advance with prepared questions and answers
  • Do casual, impromptu video interviews at a conference
  • Presentations either in part or in full and edited or unedited
  • Video products such as clothes or items that you can publish to your online store that show the product and how it can be adjusted or worn
  • “How-to” videos that teach
  • Grab your smartphone and obtain people’s feedback or comments as they happen about your product, service or store. This will provide authentic and real testimonials that money cannot buy

#26: Zones and Social Media Posting

Social media is a local, national and global experience and knowing good times to post is critical.

For starters, Craig Van Korlaar offers this guideline: “For those of you in the United States who have a national audience, you will want to use Eastern time, as this is where nearly half (48%) of the U.S. population lives (Eastern + Central = 81%). If your audience is primarily local or regional, treat it as local time.”

He also offers a helpful plan and schedule for good times to post content, with translations in eight languages.

Knowing when and where to post makes social media engagement more doable.

Concluding Thoughts

As you can see, there are many elements that go into engagement. Everything from A-Z, beginning with author and ending on time zones.  And we could discuss much more. Now it’s your turn.

What do you think? How do you create social media engagement with content marketing? Share your thoughts in the space below.

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  • Wow, what a nice article! Full of awesome tips and this is the perfect example of engagement.

    Asking more questions through your content can create some engagement and something I need to implement more within my content.

    Images help much too!

    Nice article.

    Samuel from Internet Dreams

  • deb1221

    Hi Samuel, Thank you for your comment! And for reading the article. I hope it’ll prove helpful to you. Let us know how it goes! Best, Debbie

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  • Blaise Lucey

    Great post, thanks for including my SEO article!

  • deb1221

    Hi Blaise, Thanks for stopping by here and reading the article. I was really pleased to come across your SEO article and happy to include it! Best, Debbie

  • Johanna Bergstrom

    Amazing article. Really complete, have bookmarked.

  • These are great and the examples of how to use use them are even better. I think the reason content has gone mainstream is because businesses large and small have a problem standing out. Products and services are largely undifferentiated to buyers and what will make a true difference is the sales experience itself. Content allows for courting rather than hard selling.


  • deb1221

    Hi Johanna,
    Glad you enjoyed! Thanks for reading & commenting. Best, Debbie

  • deb1221

    Hi Patrick,
    Great points. I agree. Content really does give businesses the ability to stand-out. Appreciate you taking the time to read and comment. Best, Debbie

  • Debbie, nicely done post with tons of useful tips!

    Thanks for sharing and have a great day everyone!


  • deb1221

    Hi Leo, Thank you! Hope you have a great day, too. Best, Debbie

  • Hats off to you, Debbie! A post that provides this much actionable advice – with direct examples of others who are using these techniques to create engaging content as we type – is very powerful. I was especially drawn to #11: The numbers you’ve sited here about the amount of data being shared online every minute has legit stopping power, and I strongly believe/agree that keywords are, well, “the key” to getting your content seen ahead of – or instead of – someone else’s. Thank you!

  • Christiane

    wonderful article precise and to the point great tips proactive and engament are very important key elements also visual about 90% enjoy images are more visual

  • nigelbanks

    Debbie – I loved the way you have put this together. There are so many dimensions, players and variables in social media that I sense that it could be a long time before I fully have my head around how to participate most effectively. What an awesome resource this is for anyone constructing their own conceptual model of how it all fits together. Thankyou! Nigel 🙂

  • Dara Khajavi

    This is a really great post. I enjoyed each point. I am always trying to find new ways to make my content more engaging. Thanks for all the ideas!

  • deb1221

    I agree–pretty astounding numbers. And more important than ever to do everything we can to be seen. Thanks!
    Best, Debbie

  • deb1221

    Hi Christine, thanks for sharing your thoughts and for reading! Best,

  • deb1221

    Thank you, Nigel! Really wonderful to hear that the content is helpful to you!
    Best, Debbie

  • deb1221

    Hi Dara, You’re welcome. And great to know too that finding more ways to create engaging content is important to you. A critical part of the process.
    All best, Debbie

  • Fantastic post!! Debbie.. and it’s really a wonderful example of how content cu-ration can be used to come up with great posts..really value adding..

  • deb1221

    Hi Renjiv, Content curation can be a great form. Pulling together fine examples from colleagues and industry peers–all in one place for the reader. Thanks for your feedback.
    Best, Debbie

  • Mindi Haas

    This was very insightful! I am a student who just started a social media internship and we implement some of these tactics. It’s nice to see them confirmed and to know that I am learning useful skills. Thanks for all the information!

  • chynnasaur

    Great article! Sums up pretty well how to create engaging content. The tips are awesome! I’ll be saving this for future reference

  • Caterina van leeuwen

    Great article, thank you!

  • deb1221

    Hi Mindi, Thanks for your comment. Very cool that you’re doing an internship. Great skills to have in this day and age. Best of luck. Best, Debbie

  • deb1221

    Hi Chynnasaur, Thanks for taking the time to read and comment. Always appreciated. Best, Debbie

  • deb1221

    Hi Caterina, Thanks for your feedback. I appreciate it!
    Best, Debbie

  • Titanium

    I am so immensely grateful for the chance to come across Social Media Examiner! Tons of Invaluable information and this article is simply a treasure trove of great tips and ideas! Already registered on Quora, and ripping rewards in the shape of LIKES and shares.

  • deb1221

    Hi, And I’m grateful for your feedback. All best, Debbie

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  • Dale Alcock Blog

    This is a fantastic article. Certainly taking a lot of tips and ideas away with me this morning.

  • deb1221

    Hi Dale,
    Glad to hear it. Have a great day! Best, Debbie

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  • Nelson Orellana

    Very helpful thanks

  • Mashala Foy

    Thank you so much for sharing,
    It I’ll be of great help.

  • What a list! I must say that it is a must Debbie. Every contents that we’ll make must be engaging and I like to say this term INTERACTIVE and Google will gonna love it:)


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  • Britta

    Thank you very much, great article. Very helpful as usual.

  • Daniel Kushner

    Really great article. We can also suggest Oktopost for social media content distribution that besides from scheduled to LinkedIn groups, FB, and Twitter, also shows the clicks to sales generated from the content and social media.

  • Really interesting roudup Debbie,
    A lot have changed with such short time and I am happy you always notify us of some of the happenings we did.nt know about.

  • Anna Pham

    It has been so long since I see such an thoughtful and detail articles that help me alot to understand the power of social medai tools. Thanks for sharing.

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  • Alexandra Armstrong

    Great tips and perfect timing too as I will be managing my client´s social media platforms very soon. Thanks for this Debbie!

  • Wow! Is this a grand slam or what?! Very well done and extremely useful. Thank you!

  • deb1221

    Thanks, Nelson!

  • deb1221

    Hi Mashala, Glad to hear the article will be of help to you. Best, Debbie

  • deb1221

    Hi Belinda, Yep, interactive–good term! Best, Debbie

  • deb1221

    Hi Britta, Thanks for reading and commenting. Best, Debbie

  • deb1221

    Hi Daniel, Thanks for the suggestion re: Oktopost. Will check that out!
    Best, Debbie

  • deb1221

    Hi, So true. It’s a moving target for all of us. But fortunately social media and places like social media examiner help all of us keep up. Readers comments, like the ones here, are essential. Best, Debbie

  • deb1221

    Hi Anna, I’m very happy to know that the article is helpful to you. As a writer, one could not ask for much more! Best, Debbie

  • deb1221

    Hi Alexandra, How cool is that? Good luck with the platforms! Best, Debbie

  • deb1221

    Hi Marlee, Grand slam. I like that. Has a nice ring to it, living in a baseball town like Boston and all… Best, Debbie

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  • Susan

    Very helpful. Thanks!

  • deb1221

    You’re welcome, Susan! Best, Debbie

  • Dean Marsden

    Really comprehensive post, thank you very much! People complain that they arent getting enough engagement with Social to make it worthwhile. The truth is that the right methods need to be found.

  • Great article! What do you think about new tools such as Pinterest and or Vine? I think more businesses and marketers need to pay attention to the new opportunities on Pinterest and Vine!

    Pinterest reaches a wide range of users. Boards can be made to suit everyone’s likes and needs. For this reason, the site appeals to folks with a wide variety of
    interests. The more pins a website has, the more traffic it receives. As a pin starts to go viral, the original website receives more and more traffic.

    Vine is a recently popular social video sharing iPhone app. Businesses should use this App to give their brands a personality! Use Vine to make real and authentic interactions, in this social age brands are becoming more about people and less about faceless corporations. Vine can increase transparency and humanization; having some fun with it can add a bit of quirk!

  • Great tips! I just wanted to comment on the facebook page tip. A lot of people dont know that you can view metrics when creating a facebook page that can really help you connect with your audience, and increase the audience as well! There is a page that shows you the amount of likes, comments, and shares that your posts get. You can also see how many unique friends the people who like your page have as well. When viewing these metrics, you can find trends in hot topics that grab the most attention, as well as what topics attract people with the most friends to make something more viral. After all, the more people that see a post, the more of an opportunity it will have to be discussed, shared, commented on, and liked right?

  • deb1221

    Excellent point! Thanks. –Debbie

  • deb1221

    Personally, I love Pinterest for all kinds of areas I’m interested in.
    I’ve only tried Vine a few times–and is on my to explore more list. I think the idea of it is great. I love the visual aspects of social media and consider it an important part of content. Thanks for sharing your thoughts here. Best, Debbie

  • deb1221

    Hi Dan,
    I’m so glad you shared the information here. Great addition.

  • EmilyQuestions

    Lots of good advice, Debbie! So much to think about… thanks for organizing the list!

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  • Beautifully put-together article and filled with great content! I’ll be reviewing this again, Thanks!! Andrew, for MaMoMi initiative

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  • Thanks for a great article! I’m feeling a little overwhelmed by the sheer volume of information available today–especially when it comes to social media and online marketing. Your article is straight and to the point. I have a lot of great takeaways. If I don’t get results, it’s my fault…

  • deb1221

    Hi Emily, Nice to hear from you and glad it’s helpful. Best, Debbie

  • deb1221

    Hi Andrew, Thanks for reading and taking the time to comment. Much appreciated! Best, Debbie

  • deb1221

    Hi Ampi, I think you speak for so many of us who find the volume of information to be somewhat daunting at times. There’s a lot to keep up with and we can only do as much as we can manage at any given time.

    These 26 tips articles aren’t intended to be your to-do list for tomorrow! Instead, like recipes with ingredients. Some which the whole family will love and you make over and over again, and some that you try but may not cook again for a long, long time. It’s more an issue of trial and error.

    Hope this helps! Best, Debbie

  • Excellent and comprehensive article! Sure, whatever be the type of blog, one can find good ideas to improve the content.

  • deb1221

    Thanks for your feedback, Miguel! A mix of commitment, creativity and being open to change direction– when need be. Thanks for reading.
    Best, Debbie

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  • I like how # 25 suggests you arrange formal interviews for video content. We haven’t done a video series, but we have been publishing a monthly blog series with interviews from industry experts. So far, it has been a great success! I’d like to hear if others are doing this as well (with either print, video, or audio interviews).

  • Maureen Dudley

    Glad to see you sharing the wisdom of my friend and colleague, Blaise Lucey of Constant Contact. Way to go, Blaise!

  • deb1221

    Hi Maureen, Good for you to notice Blaise here and to give such a fine shout-out! To good friendships online and offline!
    Best, Debbie

  • deb1221

    Hi Nick, Great to hear that you’re having success with your interviews with industry experts. I’m curious too how many businesses make regularly scheduled interviews part of their content strategy. Thanks for raising the question. Best, Debbie

  • Luis

    Woa! Such a big and complete article!

    Many Thanks

  • deb1221

    Hi Luis, Thanks for reading! Best, Debbie

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  • Paweł Piejko

    That’s a very broad and well-crafted article and I enjoyed reading it. Thanks Debbie 🙂

    From my experience, I can also add numbered list-based posts – very powerful and engaging (such as this text ;), as well as educational ebooks, which provide an easy way to acquire contact details from you prospects and expand #5.

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  • deb1221

    Hi Pawel, Numbered list-based posts are very powerful. Maybe because they help provide a way for readers to synthesize information?

    Or, that it’s become a storytelling technique for online reading, like getting to chapter three of the book you’re reading and feeling a sense of movement, accomplishment, and that you’re engaged enough to keep reading?

    I’m sure someone has a more scientific explanation but for whatever reason, I know I like reading them and writing them for that matter.

    And, as you suggest, ebooks are a terrific way to acquire contact details.

    Thanks for reading and commenting! Best, Debbie

  • Lara

    Out of the box thinking is of core importance for creating quality articles

  • JessieCoan

    Great list here! With #3 – when you curate someone else’s content via social media, make sure you include them in the mention! Can get you extra retweets! 🙂 Thanks!

  • Jason G.

    Incredibly informative! I think one of the biggest problems large and small businesses face is trying to find their own unique voice that makes them standout. Oftentimes they become so concerned with their own image and what they are putting out there that they forget to create content that encourages participation of others. I definitely agree that keywords are huge part of engaging customers, but sometime even a simple, well-thought out questions has just the same effect.

  • deb1221

    Great point! Thanks for your comment. Best, Debbie

  • deb1221

    Great advice. Thank you for adding your comment. Best, Debbie

  • deb1221

    Yes, questions can be very effective. As you suggest, well thought out ones rather than any old question. Thanks for reading and commenting. Best, Debbie

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  • Allison King

    Enjoyed your article, Deb. Just so you know, though, it was me you quoted in #23, not Andrew Hanelly. You’ll see on Andrew’s blog post that you quoted, at the end, it was written by me.

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  • CraigVanKorlaar

    Thanks for including me in #26. Congrats Debbie! This is truly a great post!

  • deb1221

    Hi Craig, Great to hear from you. It was a real pleasure to come across your info re: time zones. It was a great addition to the article. Glad you had a chance to read! –Best, Debbie

  • deb1221

    Hi Allison, Really apologize for that. I’m a big believer in attribution and somehow missed that. I’ve fixed it. Thanks for letting me know.
    Best, Debbie

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  • Deen

    Great article! Very educative and helpful for everyone looking for productive engagement online.
    Keep the good work going.

  • nelson verdote

    Hi! Thank you for this very informative article!

  • deb1221

    Thank you! Glad you found the article helpful.

  • deb1221

    Hi Nelson, Thanks for reading. Best, Debbie

  • Awesome content Debbie, I like how you said email and social media go hand in hand, so very true! Encouraging your subscribers to share your content to their social networks can make so much of a difference. Thanks for the informative post.

  • deb1221

    Hi Tyronne, Encouraging subscribers to share can make a huge difference–very true! Thanks for reading and commenting. Best, Debbie

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  • Robert HappyFeet Hernandez

    WoW great information, Thank you very much, I loved it and will be using it as well.

  • deb1221

    Hi Robert, Happy to hear that you’re planning to put the tips to use. Thanks for your comment.
    Best, Debbie

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  • nice tips!

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  • Esra’a Ayoush

    Awesome tips ! really helpful !

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  • Naoshad

    Great Information!

  • Thanks for sharing this great article Debbie! Content marketing has always been essential part of brand visibility. We are goanna to use these valuable tips to enhance our social media engagement.

    Keep posting such type of post!