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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasDISCOVER WHAT YOU'VE BEEN MISSING

    What is the Greatest Gift You Have Ever Received?

    by Michael Stelzner / December 25, 2010

    Today is Christmas. This is perhaps the most celebrated holiday in the entire world.

    Gift giving is core to the message of Christmas. For unto this world a child was born, a gift for all mankind who believe. If you celebrate this holiday, I want to wish you and yours a blessed Christmas.

    Now to my question…

    I've had a lot of time to think lately. Why?

    I'm working on a new business book (coming out this summer from Wiley). I toyed with the idea of keeping it quiet. But then I realized how cool it would be to have you involved.

    The title of the book will remain a secret (for a little longer). The book is about taking your business to new heights—in often unconventional ways.

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    Giving Gifts

    The section of the book I'm writing now is on the power of giving genuine gifts to others. Others could be your readers, customers, or industry experts.

    Here are some of the thoughts I'm working on:

    True gifts engage people and help build relationships. A gift is something given without expectation of anything in return. The recipient does not earn it.

    Gifts show your appreciation or provide no-strings-attached gestures of assistance.

    Genuine gifts cannot be wrapped in marketing messages. They must be sent to known recipients. And they should be given joyfully.

    Perhaps you can help me with this section.

    What is the greatest gift you have ever received? Why was it great? How did it impact you? It can be personal or business-related…

    Would you share your story?

    Go Deeper Than an Article Can Take You

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    Every session is pitch-free and built around tactics you can use yourself, no big team required. Your All-Access ticket includes an extra day of workshops, full access to AI Business World, and recordings of everything.

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    Please leave your story in the box below. And there's a chance you might end up in my book. Merry Christmas!

    Image source: Shutterstock
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    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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