Looking for a no-cost tool to simplify the process?
In this article, you’ll discover a partially automated tool that turns your blog posts into shareable social media video.
#1: Choose Your Blog Post
Lumen5 is an automation tool that lets you turn your blog posts into animated informative videos that you can share on your social media channels. It’s currently free to use (as it’s in beta) and premium features will be launched soon.
The app gives you a commercial license for the videos you create so you can use them for business purposes. It’s your responsibility to follow international copyright laws and use only your own content.
After you sign up for a free account, you have two options for importing the content from your blog post. You can type in the link to your post or paste your text in manually.
The most efficient way is to add the link and let the Lumen5 artificial intelligence (AI) bots pull the text and images from there. In the text box shown below, enter your blog post URL and click Create.
Note: If your blog post images are smaller than 500 x 500 pixels, they won’t be uploaded. However, you’ll have the opportunity to upload images from your computer that are large enough or use the search function to find free stock images.
#2: Arrange Your Text to Support a Video Storyboard
On the next screen, you’ll see the text from your blog post on the left and a video storyboard on the right. The blog post title appears in a box at the top of the storyboard.
To create your video storyboard, choose text that summarizes your article. Click sentences on the left to add them to your storyboard. If you want to add text manually, click the + button and type in your text.
To rearrange sections on your storyboard, hover over the box you want to move, revealing two icons. Drag the move icon (shown below) to change the order on the storyboard.
Lumen5 recommends that you use no more than 120 characters in each box so the text will fit nicely on each slide/scene of your video. Click in a box to edit the text to change the wording or delete characters.
If your blog is built on a module theme like DIVI and the blog post is separated into different modules, you may discover that Lumen5 didn’t pull all of the text from the article and place it in the left pane. In this case, you can manually copy and paste text from your blog post into boxes on your storyboard.
Your Guide to the Future of Business
The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. But, who can you trust?
Introducing the Crypto Business Conference; a premium event for anyone who wants to learn how to put Web3 to work for their business.
Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds. You’ll get actionable, business-building ideas from proven innovators—without all the techie jargon.
If your blog is built on a standard WordPress, Blogger, or Squarespace editor, you should have no problem with all of the text appearing on the left for you to create the storyboard.
When you’re finished building your video storyboard, click Continue at the top of the page.
#3: Fine-Tune Text Overlay and Media
If your blog post has images that are 500 x 500 pixels or larger, they’ll be used as backgrounds for the slides/scenes on the right. If your images aren’t big enough, Lumen5 suggests free stock images (from sites like Unsplash and Pexels), using keywords pulled directly from your storyboard. These stock image suggestions appear on the left below your article images.
You also have the option to upload images for your video. They need to be at least 500 x 500 (preferably 1280 x 720) and in JPG, PNG, or GIF format. The maximum upload size is 15MB.
If you want to change the background image for any scene, drag the replacement image from the image library to the scene. If you choose a horizontal image, it will fill the background completely. If you choose a vertical image, it will show as a collage, with the original photo positioned next to a blurred and enlarged version of it.
In the finished video, the background will be slightly animated. Horizontal images will pan from top to bottom and vertical images will have a double panning effect with the original and the blurred counterpart. Click the Play button on the scene to preview this effect.
You have a number of options for editing the text for the scenes. Click the drop-down list to change the format and styling of the text. Your options are Text, Quote (adds quotation marks), No Text, and Title (enlarges the text).
Click in the text box to see options for changing placement and color. For placement, you can choose from nine different layout positions on a grid.
Launch Social Projects Faster and Easier
Looking for a content creator, campaign manager, or strategist for your social channels or a special project?
Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.
To apply color to important keywords, select the desired text, click the A icon, and click the color you want to apply. Note that you have to use this same color if you want to highlight text in other scenes.
If your slide includes a long sentence, the app will automatically divide the sentence into multiple text boxes, which will be animated one after the other.
If you want to add a new scene, scroll down on the right and click the + sign at the bottom of the list of scenes. To rearrange scenes, drag the move icon (with the two double arrows on it).
The last scene is labeled Outro Scene. For this scene, you can add your logo (as explained in step 5 below), leave the default “Share this video” text, or add a call to action.
#4: Add an Audio Track to Your Video
If you click the Music tab, you can choose from a library of free audio tracks to add to your video. Click the Mood drop-down list and select the type of music you want to add. If you want to preview a track, click the Play button to the left of it. Once you find a track you like, click to apply the track to your video.
Keep in mind that you don’t have to add music to your video. You can just leave the Music section blank.
#5: Upload Brand Assets
On the Branding tab, you can upload assets to brand your video for your blog or business.
You have the option to upload your logo and a watermark. If you upload a logo, it must be at least 400 x 400 pixels and will be placed in the center of the last scene of the video (the Outro Scene). The watermark can be a simple version of your logo or something else. A small, slightly transparent version of the watermark will then appear in the top-right corner of every scene.
You can also change the highlight color for text and the icon background color (on scenes with icons as the background color).
#6: Publish and Share Your Video
When you’re finished creating your video, click Continue at the top of the screen. You’ll then see a preview of your video.
If you need to fix anything, click Continue Editing. If you’re satisfied with your video, click Publish.
After you click Publish, you’ll see a pop-up message that your video is rendering and could take a while. You’ll receive an email when it’s finished.
When your video is ready, you can download your video as an .mp4 file and share it on your social media channels and website.
Here’s an example of a finished video:
Lumen5 makes it easy to create animated informative videos to share on your social media channels. To create professional-looking video, all you have to do is choose your blog post and let the Lumen5 AI bots do their thing.
What do you think? Do you repurpose your blog posts as video? Will you consider using this tool to automate the process? Please share your thoughts in the comments below.
Curious about NFTs, DAOs, and Web3?
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.