• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    4 Tips for Increasing Pinterest Traffic to Your Blog

    by Mitt Ray / September 24, 2012

    social media how toDo you want more traffic coming to your blog?

    Getting lots of pins from your blog posts can increase engagement and drive traffic.

    It can also help boost your performance on search engines because pins to your post are ‘do-follow' links.

    Pinterest's recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.

    Below you will find 4 tips to get more traffic to your blog from Pinterest.

    #1: Share a Lot of Content

    One of the best ways to promote your blog is to pin a lot of images onto your boards.

    You need to share both your own content and content from other people.

    Aim to create content-rich boards where people come searching for articles on your particular topic.

    If you have good boards that are followed by people who regularly view and share your pins, you can boost your blog traffic by pinning posts from your own blog.

    Make sure you pin content from your blog and other blogs together on the same board so your pins will seem more credible and clickable.

    A blog with a great Pinterest brand page is The Next Web.

    Their brand page has several boards onto which a lot of content is pinned. And the boards are mainly on topics like technology, social media, mobile, etc.—the subjects The Next Web publishes articles on.

    the next web
    Pin a lot of content from your blog and other blogs.

    An example is the board Tech & Design, where as the title mentions, they pin articles on the subjects of technology and design. If you look closely, you'll notice they mix content from their blog and content from other websites.

    tech and design
    When people follow this board, they know what to expect.

    And this works for The Next Web too. When they pin images of their posts, they can expect likes, repins and increases in traffic.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Another great board is TNW team, where they pin images of writers, staff, editors and contributors who play a big role in creating all of the wonderful content.

    tnw team pinterest board
    Pinning pictures of your writers can improve work culture and boost morale.

    This works well as it brings their authors and their fans together and will help them connect as a part of The Next Web. Doing this not only helps them build a good work culture, but it also helps their regular readers get to know their favorite writers better.

    #2: Create Taller Images

    In a recent post, I wrote about how infographics can get you more pins and repins on Pinterest. In a recent study, Dan Zarrella shows that taller images get more pins and repins.

    dan zarrella infographic
    Study shows that taller images get more pins and repins.

    So if you want the images on your blog to be shared more on Pinterest, focus on creating taller images. This doesn't mean that you need to create more long infographics, but that you need to create taller images in general.

    Think of ways in which images can be elongated, either when you combine several images or stretch images wherever possible.

    An example is the image on the post Make Your Own Cake Flowers on the Wedding Chicks website.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW
    make your own cake flowers
    This massive image is a combination of many images.

    If you take a look at the image, you can see that this is actually a combination of images. This single long image is very pinnable and repinnable. If you want proof, look at the image below and you'll find that it's been pinned more than 49,000 times.

    mr make your own cake flowers pin it button 1
    This tall image has been pinned more than 49,000 times.

    Yes, that's right. The image above has been pinned more than 49,000 times!

    So before you publish that post, take a look at your images and try to figure out if it's possible to put all of your images together and create one long image.

    #3: Add Images to Every Post

    A blog post can be pinned onto a board on Pinterest only if it has at least one image on it. This image should also be a minimum size of 110 x 100 pixels.

    If there are no images on your blog post or if the images aren't big enough, you won't be able to pin the post. So try to add at least one image to every post.

    A great blog with beautiful images in every post is Live Well For Less run by Sainsbury's.

    Sainsbury's is a chain of grocery stores located all over the UK. On their blog, they post recipes of food made out of affordable ingredients. On the top of their recipes, they have an attractive and big-enough photo of the end product. This makes the recipe pinnable.

    For example, take a look at the photo of their Eton Mess recipe. There's a large and beautiful photo, which is quite prominent. If you click the Pin It button, you're asked if you want to pin this image and you'll want to pin it because it looks so good.

    sainsbury eton mess
    A photo of the end product of the recipe.

    So make sure you add images or photos to your post so that people can pin them.

    If you want to take it a step further, you could add several images to your post instead of just one.

    You can learn more about the advantages of this by reading 6 Ways to Drive More Pinterest Engagement, where I wrote about how Ree Drummond of Pioneer Woman adds many images to her posts.

    #4: Add Default Images to the Entire Blog

    Another option would be to add default images to your blog that will be visible on every page and post.

    This way if your post doesn't have an image or if you forget to add the image, you can always be sure that one image on your posts can always be pinned. This image could be on your blog sidebar, header or footer.

    ching ya blue bird
    The image of this blue bird can be seen on every page and every blog post of Ching Ya's blog.

    You can see a default image on the header of Ching Ya's blog Social @ Blogging Tracker where there's a cute little blue bird on the top.

    If you visit every page and every post, you'll notice that the image of this bird is always present and you can pin it. Click the Pin It button and try it for yourself.

    This image is very pinnable and fits perfectly into her blog as it resembles the Twitter bird, which is relevant to the topics they post here on social media. So even though it's very general, her readers should relate this image to most of the posts.

    Don't just create a default image; create a relevant default image that suits your posts.

    These are 4 ways to get your blog to thrive on Pinterest. Follow them all if you want to get the most out of your blog through Pinterest.

    What do you think? How do you promote your blog with Pinterest? Are there any other tips you would like to share with us? Please leave your comments in the comments box below.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: Blogging, Pinterest

    About the authorMitt Ray

    Mitt Ray is the author of the book White Paper Marketing and the founder of Social Marketing Writing, where you can download his free Pinterest Marketing Video Tutorial. Follow him
    Other posts by Mitt Ray »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 60+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS