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  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    How Johnson & Johnson Uses YouTube to Create Awareness

    by Michael Stelzner / April 20, 2012

    social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

    Robert shares the story and strategy behind the company's successful social media activities. You'll also learn how Johnson & Johnson's social media communication is not just about the brand and how they create awareness with YouTube videos.

    Be sure to check out the takeaways below after you watch the video.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Here are some of the things you'll learn in this video:

    • How to engage your viewing audience
    • Find out the most powerful way to use video
    • The best ways to connect with people through video
    • How to humanize your brand
    • Why engaging content can boost your brand indirectly
    • Why engagement is one of the most important aspects of social media
    • How video helps people feel connected with your company

    Connect with Johnson & Johnson on Twitter here and you can also check out their videos on YouTube.

    What do you think? Do you use video to connect with your audience? What tips do you have to share? Please leave them below.

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    Tags: YouTube, YouTube Video

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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