• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    9 Facebook Marketing Tips to Improve Engagement

    by Andrea Vahl / September 19, 2012

    social media how toNeed some Facebook marketing inspiration?

    Here are nine Facebook pages using some great techniques for more engagement.

    Keep reading for some awesome tips from businesses of all sizes.

    #1: Get Personal

    Smart Passive Income with Pat Flynn does a great job with a variety of posts but also adds some of his personal life. You can throw the old “don't tell them what you had for lunch” advice right out the window with this tip.

    Your community wants to get to know you and wants to be able to relate to you and your company.

    get personal
    You can tell them what you had for lunch. Better yet, add a picture!
    smart passive income
    Personal cover photo with his podcast setup and a picture of his son.

    #2: Use Pictures

    No doubt you've heard the visual marketing drumbeat, and it's all true. Pictures are very powerful on Facebook. They take up more space in the news feed and can get more engagement than a straight text post.

    Home Depot uses pictures very well by engaging their fans with project ideas, posts featuring employees and a fun game to guess the product. Notice how their pictures include a link to help drive traffic where they want.

    use pictures
    Home Depot gets engagement with their fans by making them guess the product.
    home depot employees
    Home Depot features their employees.

    #3: Run a Contest

    Facebook Contests are a great way to bring some fun to your Facebook page. Not only that, they can help boost your likes, grow your email list and showcase a product or service that you offer. Not a bad marketing tool when you wrap that into one shiny package.

    How to Market Your Horse Business uses contests very effectively by showcasing the contest in the Facebook cover photo all along the way.

    run a contest
    Use the cover photo and app photos to help promote your contest.

    #4: Have Fun

    Even if you are a “serious” business, you can still have a funny-bone. Salesforce does a great job with their “SaaSy, VP of fun” character that makes regular appearances on their Facebook page.

    Using humor on Facebook is a great way to get interaction. People are usually on Facebook to be social, and if you're able to entertain and inform in your posts, you will get more shares, comments and likes.

    have fun
    SaaSy, the VP of fun, gets great interaction.
    salesforce
    Not only does Salesforce create their own fun posts, but they also feature crowdsourced fun.

    #5: Showcase a Cause

    Many pages have causes that they support—either through their own foundations or by running events that benefit other causes.

    Little Man Ice Cream does a great job of running events that also benefit causes. Their Hula Hoop Competition was an event that benefitted a local farm providing sustainable food. They featured the event on their cover photo and through photos on their page.

    The Conference You've Been Waiting For

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥🔥 As a valued reader, you can save $350 if you act now! Sale Ends Tuesday!

    CLICK HERE TO LEARN MORE
    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL
    little man ice cream
    Little Man Ice Cream featured their event to benefit a local cause on their cover photo.
    showcase a cause
    Working with causes is a great way to benefit your company and your community.

    #6: Use Facebook's Features

    Use some of Facebook's features such as apps, pinning posts and highlighting to help your page stay interesting.

    Each week, Tumi features a different bag they sell by using an app to showcase the type of person who uses that bag in a “Case Study” (and I'm pretty sure the pun is intended).

    They also use a contest app to give the bag away to one lucky entrant and they pin the contest post to the top of their page to further highlight the contest.

    facebook apps
    Use Facebook applications to keep your page fresh.
    pin a post
    The orange flag in the upper-right means the post is pinned to the top of the Timeline and will be more visible.

    #7: Consider Using Your Personal Profile

    If you're branding your business as YOU, such as a Realtor, author, or consultant, then you may want to consider using your Facebook personal profile to help your marketing.

    Brent Humpherys, uses his personal profile to talk about his day-to-day activity as a Realtor while sprinkling in his life as a dad and husband.

    When talking to Brent to find out how his Facebook use affects his business, he said that 80% of his business is directly affected by his presence on Facebook.

    Share your personality while sharing news about your business.

    Don’t be afraid to get personal if you are branding as you.
    Brent shares his testimonials on his personal profile.

    #8: Crowdsource Your Content

    Medtronic Diabetes does a great job responding to customer issues in their posts. But they also like to feature their customers both in their cover photo and in pictures on their Facebook Timeline.

    One thing that they do differently is that they have created an app on their Facebook page that will allow people to submit their story to be a candidate to be featured. This gives Medtronic a chance to review the stories and choose which ones to feature.

    crowdsource
    Medtronic uses an app to have people submit stories to share.
    medtronic app
    Then Medtronic will post the pictures and the story of the people who have submitted them.

    Using crowdsourcing allows your page to be more of a community and connects people together.

    #9: Love Your Fans

    Campbell's Soup uses photos and posts to show their fans how much they love them. Make sure you don't take your community for granted. Show a little love! It also helps to be creative in the way you express it so that it adds some fun and gets shared.

    campbells soup
    Show your fans a little love!

    Campbell's also does a great job of responding to posts, both positive and negative. Having excellent customer service can help your brand stay strong.

    love your fans
    Excellent customer service is another way to love your fans.

    As mentioned, many of these pages use several of these strategies on Facebook—some were employing all of them. All of these pages have great engagement and have seen a lot of growth on Facebook over the last couple of months.

    I hope these nine tips gave you some great ideas about new things to try and ways to stand out and will ultimately help your business grow.

    What do you think? Have you tried these techniques? Or do you have one to add to this list? Let us know in the comments section below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Facebook

    About the authorAndrea Vahl

    Andrea Vahl is co-author of Facebook Marketing All-in-One for Dummies and also uses her improv comedy skills to blog as Grandma Mary, Social Media Edutainer. Connect with her at www.andreavahl.com.
    Other posts by Andrea Vahl »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility