• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • Tools
  • Society
  • Events
  • Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Articles & Videos
    • Articles
      • Web 3.0
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
  • Search
  • 5 Ways to Connect With Your Fans Using Visual Content

    by Anna Francis / May 20, 2014

    social media how toDo you give your customers the best information in the simplest way possible?

    Are you connecting with your fans through visual content?

    Pictures and video can inspire and amaze your audience in a way text just can’t.

    In this article you’ll find five ways you can use images and video to connect with and add value for your audience.

    Your Audience Craves Visual Content

    Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.

    If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.

    my kids' adventures collage
    Stand out from the crowd by sharing images that convey your story.

    Don’t worry if you aren’t artistic. Visual content is about making sure your conversation is interesting and engaging.

    Here are five ways to use visual content to build a deeper relationship with your fans, followers and customers.

    #1: Elicit Emotion With a Good Story

    Using compelling visual content to tell or extend your story sparks emotion in your audience. It’s that emotion that inspires trust and loyalty.

    Telling a story that connects with your audience could mean sharing a single captivating picture, an entire album or even a video. Whatever medium speaks to your audience is the one to use.

    TOMS has used both visual content and emotion to tell the story of the company’s values and overall mission. Using their Facebook page, TOMS demonstrates how their products are really helping people all around the world and how their customers are a huge part of that.

    toms image
    TOMS uses pictures to reinforce their mission: For every pair of shoes they sell, they donate a pair to a child living in poverty.

    A study from ROI Research found that if content includes images, people are 44% more likely to engage with it. That’s an important distinction between visual content and straight text.

    #2: Make an Impression With Quick Thinking

    Is your team ready to jump on in-the-moment opportunities?

    No Longer Just for Tech and Finance Nerds...

    Crypto

    Originally just for people who understood the jargon, Web 3.0 is now the business playground for entrepreneurs, creators, and marketers.

    Whether you’re a newbie or have already gotten your feet wet, you can learn the ins and outs of NFTs, DAOs, social tokens, and more on the newest show hosted by Michael Stelzner—the Crypto Business podcast.

    Follow the show on your favorite podcast platform to find out how to make Web 3.0 work for your business.

    FOLLOW THE SHOW

    Oreo‘s ability react to events as they happen has become a hallmark of their social media interaction. Who can forget their response to the unexpected blackout during the Super Bowl in 2013?

    oreo image
    Oreo’s quick thinking and compelling picture caught everyone’s attention.

    Part of what made their tweet so popular was the image they shared. Do you think many people would have retweeted a text-only tweet about dunking in the dark?

    The picture made the whole thing work and Twitter users loved it. They retweeted it 15,000 times.

    #3: Gain Trust With Useful Video Demos

    Sometimes you just can’t convey how amazing your product is with a brochure, even if it has pictures. It’s a good start, but there are times when you need a little more, and that’s when video really helps you shine.

    If you’re selling a fast car, a brochure can give your customer an idea of its beauty. It can tell you about the car’s features, the motor and what colors it comes in. But a video showing the car’s speed and agility in action has a much bigger impact.

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY

    Videos let you shine in other ways too. They’re the best tools for demonstrations and instructions.

    It may not sound very exciting, but your customers and followers appreciate it when you use a clear video to explain how something works or how to do something.

    For example, if you have a complicated piece of software that’s hard to install, a booklet of text-heavy instructions probably instills dread in your customers. Giving them a how-to video is much more palatable. It’s easier for them to see how the process works.

    evernote video gallery
    Watching a video tutorial is faster and easier for people to learn new things.

    Evernote has an entire gallery of videos that show the most efficient ways to use their products. Their videos let viewers get in and out and are available on the go. That’s really useful to their users.

    Give people what they need, when they need it, in a way that’s quick and easy and you’ll gain their trust.

    #4: Inspire Action With Overlays and Quotes

    If you don’t have an image that’s great on its own, you can punch it up with a text overlay to help convey the more compelling meaning you’re going for.

    Text overlays don’t have to be complicated or dramatic. In the example below, General Electric’s background image wouldn’t have done much on its own.

    By adding a subtle text overlay, the image is instantly interesting and shareable.

    ge image
    The right text overlay can make all the difference in how people interact with your visual content.

    Text overlays are particularly well-received when paired with blog posts.

    Before you publish your next blog article, find a captivating and relevant image and overlay it with an attention-grabbing statistic or quote from your post. These types of images are perfect for pinning on Pinterest and sharing on Facebook!

    #5: Foster Community With Customer Sharing

    The crux of social media is your relationship with your fans, followers and customers. Deepen that relationship by asking them to share their images to tell their stories and experiences with your products or services.

    Instagram is an obvious platform for sharing those images. Ask your audience to upload pictures using a relevant hashtag and start a small visual campaign around their shared content. That really shows you care about their ideas and interests.

    Tiffany & Co. hosted an Instagram campaign called “True Love in Pictures” that sent Instagrammers in Paris and New York out to snap images that represented true love.

    tiffany instagram campaign
    Encourage fans and followers to share their own visual stories.

    They then encouraged fans to submit their own true love photos. Pictures instantly flooded in and the campaign was a huge success.

    To create your own visual storytelling campaign, think about the different ways you can use visual content to capture the attention of your audience.

    Wrapping It Up

    Don’t worry about creating elaborate images and videos—they don’t have to be overly artistic or time-consuming. They just need to help you create a deeper connection with your fans and let you stand out from the crowd.

    What do you think? Are you using visual content to get more attention? Does your audience interact with you more when you share pictures? Tell us in the comments below.

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: Social Media Storytelling, Social Media Visual Content

    About the authorAnna Francis

    Anna is the Content Manager at My Social Agency. She has worked in the digital industry for nearly 4 years as a copywriter and social media specialist.
    Other posts by Anna Francis »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (40 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 13th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility