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    Category: View Points

    Three Free Social Monitoring Tools Worth Exploration

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    We live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.

    Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).

    Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or

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    Dealing With Employees Who Are Social Media Celebrities

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    One of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we can create compelling content.

    But what are the implications for businesses that get serious about social media? Are there hidden dangers lurking for companies whose employees are “too good” with social media? This article will explore five benefits and five threats of celebrity employees.

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    Are You Unknowingly Bribing Your Social Media Fans?

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    Could “ethical” bribery be setting your business up for failure?

    If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay.

    In this case, social media merely provides a pleasant, whitewashed cover for the bribery.

    Thus, the very activities you’re hoping will improve your relationship with customers might well be

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    3 Reasons Facebook Trumps Twitter for Business

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    Have you built a loyal following on Twitter but question the value of Facebook for business?  Have you tried and abandoned your Facebook account?

    If so, I can relate.  I was there.  My first attempt at using Facebook for business was a big flop.  For the longest time I focused most of my social media marketing efforts on Twitter.

    But now my tune has changed. Facebook offers far more opportunities for businesses.  I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media

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    4 Ways Social Media Is Changing Your Relationships

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    One main facet of social media is its emphasis on creating and maintaining relationships.

    All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.

    What’s interesting is social media is changing the foundation of the ways we relate.  This article will examine how social media is changing our interpersonal psychology and what you can do about it.

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