Can ANY company or organization afford NOT to be involved in social media? It's a fair question and one may argue that it's a CRITICAL question!
Twitter, Facebook, LinkedIn, YouTube, Google Buzz, Foursquare, and others that have just joined the game—and the list goes on and on ad nauseam!
"We already have a website and we get email. Isn't that enough?"
The words invading our vocabulary are legion... and silly at times: blogs, fans, tweets, diggs, etc. Is this trip really necessary?
PERHAPS NOT. Let's start by exploring why NOT to