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    Category: Tools

    8 Ways to Maximize Your YouTube Marketing Results

    Are you on YouTube? Are you getting the results you hoped for?

    In this article I’ll share 8 actionable tips to enhance your YouTube marketing.
    Why YouTube?
    The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

    Before you throw all your marketing dollars into YouTube, however, you

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    Social Gaming: A Review of Empire Avenue

    When someone brings up social gaming, a few things may pop into your head: Angry Birds, Mafia Wars, Farmville…

    What if social gaming wasn't all about beating levels, planting crops or killing bosses? What if the players were real and their actions drove your success or failure? If that were ever the case, the social game you come up with might be called Empire Avenue.

    Empire Avenue is a social game where you can buy stock in real people whose values rise and fall depending on their interaction. Think Klout meets SimCity.

    While the

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    4 Free Tools to Help You Socially Monitor Your Brand

    Do you know what people are saying about your brand? Do you want to know how to monitor these conversations?

    Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I'll cover four free monitoring tools to help you get started.
    Getting Started: How do people talk about you?
    A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.

    You can find these metrics in the analytics

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    4 Ways to Use Twitter Data to Optimize Your Social Activities

    Twitter is just over 5 years old and its users are sending more than 200 million tweets per day. This means your own tweets are just droplets in an ocean of content.

    The good news is all of that content can become actionable insight.

    Here are four ways to use Twitter data to optimize your social media activities for maximum exposure and effectiveness.
    #1: Analyze your best topics and tweets with Crowdbooster
    All tweets are not equally as effective. Crowdbooster aims to help you optimize the things you tweet by tracking what resonates

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    Top 10 Facebook Apps for Building Custom Pages & Tabs

    Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs?

    In this article I'll reveal a number of applications that make it very easy to add functionality to your Facebook page.
    Custom Tabs: What You Need to Know
    You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss' case, a free chapter of his book. This is sometimes referred to as fan-gating, meaning

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    Social Media Marketing Podcast

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    Social Marketing Trends

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