Category: Tools

How to Use Secret Facebook Groups to Enhance Your Business

October 6, 2011

One of the most underutilized features of Facebook for businesses is the Secret Group.

A Secret Group is easy to create and manage, and it is perfect for small-group interaction.

Keep reading to discover powerful ways these groups could help your business.

Facebook originally created Secret Groups for people to have small, intimate interactions with family and friends, but Secret Groups are also perfect for small businesses, coaches and professional development, like mastermind groups.
Why Secret Groups?
Most people think of Facebook

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20 Ways to Improve Your Google+ Knowledge

September 29, 2011

Google+ is rapidly evolving.

If you're looking for easy ways to improve your knowledge and experience with this hot new social network, keep reading.

The fast-paced development of Google+ has become a force to be reckoned with. Social media marketers and community managers will undoubtedly feel the pressure to keep up.

In this post, I'll share 20 tips and resources to help you keep learning about Google+ and ways to enhance your user experience.

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Augmented Reality: 5 Ways it Can Change Your World

September 20, 2011

Have you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why...

Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.

At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.

If you're unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.

Here's

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How to Combine QR Codes With the Power of Facebook

August 18, 2011

Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?

Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).

In this article, I'll unpack how to get your QR codes to go viral on Facebook.

I'll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.
Setting Up a Viral QR Code Campaign
Step #1:

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