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    Category: Reviews

    Event Promises 16 Ways to Master Facebook Marketing

    When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”

    Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.

    But he literally had to be dragged kicking and screaming onto Facebook.

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    Three Free Social Monitoring Tools Worth Exploration

    We live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.

    Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).

    Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or

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    New Social Network for Businesses From Salesforce.com

    Salesforce is the dominant customer resource management (CRM) system, and according to the company, it's used by more than 77,000 businesses.

    In response to the increasingly social nature of the web and the need for collaboration, Salesforce has introduced a social and collaborative function for its users called "Chatter."

    Similar to a combination of Google Wave, Twitter and Facebook, Chatter allows users to form a community within their business that can be used for secure collaboration and knowledge-sharing.

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    Are You Looking to Track Social Media Metrics?

    When Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.

    “None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

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    How to Discover What’s Trending on Facebook

    Since Facebook announced the Open Graph API, the response has ranged from "Facebook is the future of the web" to "Facebook is ending privacy as we know it."

    Matt Schlict definitely believes the former.

    Matt saw Open Graph API as an opportunity to connect people across the web—not just through personal connections, but also by their connection to the most popular content.  Instead of waiting for users to browse one of the 100,000 sites using a form of the Open Graph, he decided to post all of the most popular content in one place, on

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