Your Guide to the Marketing Jungle
Setting aside the budget to go to a conference like BlogWorld and New Media Expo can be a big decision for a solo brand, a small business or a department head. It’s important to get a sense of where your money’s going, and more importantly, where the return on investment is.
I was tasked to write about this mega social media conference. Here are 6 specific things that I took away from BlogWorld 2010.
Continue Reading about 6 Reasons Why BlogWorld Was Amazing →
You're likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.
In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.
The inspiration for this post came from the book Twitter Power by Joel Comm.
Let's get started.
#1: Look for people you already know
This one is a no-brainer but it often goes unexecuted.
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“But whether it be dream or truth, to do well is what matters. If it be truth, for truth’s sake. If not, then to gain friends for the time when we awaken.”
Sounds like something from one of Shakespeare’s plays, doesn’t it? Actually, it’s a quote from Pedro Calderon de la Barca, a 17th-century Spanish playwright.
You may wonder where I found such an obscure quote. It was a comment by someone named Vigrx on my blog post titled “Using Social Media to Market Your Business.” He or she was promoting the site vigrxdeals.org. The fact that the
You keep hearing about this social customer relationship management (CRM) thing, right? It's definitely been a hot topic.
Here are some important points to consider when thinking about social CRM.
Social CRM is first a strategy that is often supported by various tools and technologies. The strategy is based around customer engagement and interactions, with transactions being a byproduct.
"Marketers no longer have control." Have you heard this before? Maybe you've lived it firsthand?
Social media has enabled people to rapidly swarm—creating monsoons that can cause serious damage to your business OR create serious opportunities if you're ready.
The upside to real time goes way beyond crisis management. Real-time firestorms can create once-in-a-lifetime opportunities for businesses that are prepared and can quickly respond.
In this article, I'll review what you can do right now to prepare for your next real-time
Continue Reading about Are You Ready for a Real-Time Marketing and PR Crisis? →
