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    Category: Podcast

    Building Trust in a Changing World: How to Make a Lasting Impact

    Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resistant to traditional tactics? 

    The rules of connection have changed, trust is in short supply, and it's reshaping the way people engage with businesses.

    This article offers a practical guide to rebuilding trust in today’s trust recession. You’ll discover three core principles for building trust that lasts: focusing on context over

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    Social Media Marketing

    Industry Report

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    Advanced NotebookLM Use Cases You Can Apply Today

    Are you looking for ways to leverage AI that go beyond basic text generation? Wondering how to turn mountains of content and notes into actionable insights and marketing materials without spending countless hours reading and analyzing?

    Unlike ChatGPT or Claude, NotebookLM doesn’t pull from the internet. It pulls from your documents, your files, and your links. And with support for images, audio, PDFs, and more, it's more than a smart assistant—it’s an extension of your strategic thinking.

    This article breaks down five strategic ways to

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    The Power of Identify: Building Lifelong Customers

    Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? 

    Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves.

    This article breaks down the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes. You’ll learn how to conduct

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    Combining AI Tools for Better Results

    Have you ever wondered why some AI-generated outputs feel incomplete, even when you're using the most recommended tools? Or found yourself relying heavily on ChatGPT, only to suspect there's more potential waiting just beyond your current workflow?

    The solution isn’t adding more tools at random, but using them with intent.

    This article introduces a strategic, multi-model approach to using AI—one that leverages the distinct strengths of platforms like ChatGPT, Gemini, Claude, Perplexity, and NotebookLM. Instead of treating all tools as

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    YouTube Scripting Strategies That Sell: A Proven Model for Success

    Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void?

    The difference isn’t luck or timing—it’s structure. Strategic scripting, built on psychological triggers, transforms YouTube videos from passive content into active sales engines.

    This article walks you through the YouTube Sales Scripting Framework—Hook, Credibility, Demonstration, and

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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