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    Category: Podcast

    Facebook Video Ad Sequences: Converting by Addressing Objections

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    Do you use Facebook video ads?

    Want them to be more effective?

    To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie Powers.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and

    Continue Reading about Facebook Video Ad Sequences: Converting by Addressing Objections →

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    Industry Report

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    Twitter Renaissance: Is It Time to Reconsider Twitter?

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    Wondering what advantages Twitter offers social media marketers?

    Looking for tips on interacting with customers?

    To explore the opportunities marketers have on Twitter, I interview Mark Schaefer.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The

    Continue Reading about Twitter Renaissance: Is It Time to Reconsider Twitter? →

    Using Facebook Ads to Turn New Customers Into Repeat Customers

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    Looking for tips on building customer loyalty?

    Need innovative ideas to generate more revenue?

    To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Maxwell Finn, the co-founder of Unicorn Innovations, a

    Continue Reading about Using Facebook Ads to Turn New Customers Into Repeat Customers →

    LinkedIn Native Video: What Marketers Need to Know

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    Wondering how LinkedIn native video could help your marketing?

    Interested in tips for sharing LinkedIn video that grows your reach and leads?

    To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Viveka von Rosen, co-founder and chief

    Continue Reading about LinkedIn Native Video: What Marketers Need to Know →

    Video Creator to Traditional Media Star: The Zach King Story

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    Want to know how a well-known creator and book author got his start on YouTube?

    Interested in how he grew his business on social media platforms?

    To explore how making YouTube tutorials ultimately led to a book and movie deal, I interview Zach King.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Zach King, a filmmaker and

    Continue Reading about Video Creator to Traditional Media Star: The Zach King Story →

    Visual Personal Branding: How to Build a Loyal Following With Images

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    Want to create a strong connection with your followers?

    Wondering how to capture photos that authentically tell your brand's story?

    To explore how to develop your visual personal brand on Instagram and beyond, I interview Jenna Kutcher.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jenna Kutcher, host of the Goal Digger

    Continue Reading about Visual Personal Branding: How to Build a Loyal Following With Images →

    5 Social Tools for Social Media Marketers

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    Want to save time creating content and ads for your social media marketing?

    Interested in tools that help you track content and ad performance?

    To explore tools that simplify a marketer's job, I interview Ian Cleary.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Ian Cleary, the founder of RazorSocial.com, a digital agency

    Continue Reading about 5 Social Tools for Social Media Marketers →

    Future of Live Video: 360 Live and Virtual Reality Live

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    Wondering what emerging technologies are coming to social media?

    Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)?

    To explore live 360 video and VR for marketers, I interview Joel Comm.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Joel Comm, a live video expert. He's the

    Continue Reading about Future of Live Video: 360 Live and Virtual Reality Live →

    Facebook Ad Custom Audiences: Retargeting Those Who Know You

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    Want to create Facebook custom audiences that move people into your sales process?

    Looking for tips on using new Facebook custom audience options?

    To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Amanda Bond, a leading Facebook

    Continue Reading about Facebook Ad Custom Audiences: Retargeting Those Who Know You →

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    YouTube Pre-Roll Ads: How to Acquire Customers With Video

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    Want your ads to drive more sales?

    Interested in the benefits of YouTube pre-roll ads?

    To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses

    Continue Reading about YouTube Pre-Roll Ads: How to Acquire Customers With Video →

    The Facebook Algorithm Explained for Marketers

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    Want to maximize the reach of your Facebook posts?

    Wondering how the Facebook relevance score and boosting posts can help?

    To explore what marketers need to know about the Facebook algorithm, I interview Dennis Yu.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a

    Continue Reading about The Facebook Algorithm Explained for Marketers →

    How Social Media Has Evolved and Where It Is Headed

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    Want to prepare for emerging social technologies and marketing tactics?

    Wondering how to reach your audience as algorithms change?

    To explore the past, present, and future of social media marketing, I interview Brian Solis.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Brian Solis, a digital analyst and futurist at the

    Continue Reading about How Social Media Has Evolved and Where It Is Headed →

    Chatbots: Marketing Automation via Messenger

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    Wondering how chatbots can improve open and click-through rates on Facebook?

    Want to build funnels into your chatbot messaging?

    To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Andrew Warner. When Andrew was

    Continue Reading about Chatbots: Marketing Automation via Messenger →

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