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    Category: Podcast

    Facebook Ad Custom Audiences: Retargeting Those Who Know You

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    Want to create Facebook custom audiences that move people into your sales process?

    Looking for tips on using new Facebook custom audience options?

    To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Amanda Bond, a leading Facebook

    Continue Reading about Facebook Ad Custom Audiences: Retargeting Those Who Know You →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    YouTube Pre-Roll Ads: How to Acquire Customers With Video

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    Want your ads to drive more sales?

    Interested in the benefits of YouTube pre-roll ads?

    To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses

    Continue Reading about YouTube Pre-Roll Ads: How to Acquire Customers With Video →

    The Facebook Algorithm Explained for Marketers

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    Want to maximize the reach of your Facebook posts?

    Wondering how the Facebook relevance score and boosting posts can help?

    To explore what marketers need to know about the Facebook algorithm, I interview Dennis Yu.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a

    Continue Reading about The Facebook Algorithm Explained for Marketers →

    How Social Media Has Evolved and Where It Is Headed

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    Want to prepare for emerging social technologies and marketing tactics?

    Wondering how to reach your audience as algorithms change?

    To explore the past, present, and future of social media marketing, I interview Brian Solis.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Brian Solis, a digital analyst and futurist at the

    Continue Reading about How Social Media Has Evolved and Where It Is Headed →

    Chatbots: Marketing Automation via Messenger

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    Wondering how chatbots can improve open and click-through rates on Facebook?

    Want to build funnels into your chatbot messaging?

    To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Andrew Warner. When Andrew was

    Continue Reading about Chatbots: Marketing Automation via Messenger →

    How to Get Leads and Customers at Events

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    Wondering how taking part in live events can help your business?

    Interested in tips on networking and sponsorships for events?

    To explore how to connect with and develop leads by attending physical events, I interview Emily Crume and Demian Ross.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Emily Crume and Demian Ross

    Continue Reading about How to Get Leads and Customers at Events →

    Creating Short, Snackable Videos for Instagram and Beyond

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    Wondering how to film and edit compelling 60-second videos?

    Want your videos to boost social media engagement?

    To explore how to create short videos for Instagram and Facebook, I interview Lindsay Ostrom.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty

    Continue Reading about Creating Short, Snackable Videos for Instagram and Beyond →

    YouTube Remarketing: How to Retarget People on YouTube

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    Want your YouTube ads to convert?

    Looking for effective ways to build remarketing audiences for your ads?

    To explore tactics for remarketing with YouTube, I interview Brett Curry.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to

    Continue Reading about YouTube Remarketing: How to Retarget People on YouTube →

    Product Evangelism: How to Evangelize and Create Advocates

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    Want to create an intensely loyal fan base for your product?

    Wondering how a product evangelist can help?

    To explore how product evangelism supports the sales process, I interview Guy Kawasaki.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and

    Continue Reading about Product Evangelism: How to Evangelize and Create Advocates →

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    How to Work With YouTube Influencers

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    Want your ads to reach an enthusiastic niche audience?

    Have you considered collaborating with YouTube video influencers?

    To discover how to work with influential YouTube creators, I interview Derral Eves.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's

    Continue Reading about How to Work With YouTube Influencers →

    Medium: Why Bloggers Should Consider Publishing on Medium

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    Want to position yourself as an authority on a specific subject?

    Have you considered publishing your blog posts on Medium?

    To explore how Medium can benefit bloggers and marketers, I interview Dakota Shane.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Dakota Shane, a social media columnist for Inc.com. He co-founded

    Continue Reading about Medium: Why Bloggers Should Consider Publishing on Medium →

    How to Generate Revenue With Your Content

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    Want to make money from your content?

    Wondering how a loyal audience can create business opportunities?

    To explore business models that help publishers generate revenue, I interview Joe Pulizzi.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing

    Continue Reading about How to Generate Revenue With Your Content →

    Selling With Video: YouTube and Facebook Video Marketing

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    Want to create a sales video that converts?

    Looking for expert tips about building rapport with your prospects?

    To explore how to sell with video on YouTube and Facebook, I interview Jeremy Vest.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

    In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and

    Continue Reading about Selling With Video: YouTube and Facebook Video Marketing →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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