Podcast : Social Media Examiner

By Michael Stelzner
November 17, 2017

Want to create Facebook custom audiences that move people into your sales process?

Looking for tips on using new Facebook custom audience options?

To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She’s a regular correspondent on the Social Media Marketing Talk Show. Her Facebook ads course is called “The StrADegy System.”

Amanda explains how custom audiences based on engagement can trigger an ad sequence that furthers your marketing objectives.

You’ll discover tips for promoting events and segmenting audiences based on video views.

Facebook Ad Custom Audiences: Retargeting Those Who Know You featuring insights from Amanda Bond on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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By Michael Stelzner
November 10, 2017

Want your ads to drive more sales?

Interested in the benefits of YouTube pre-roll ads?

To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers. He’s also the founder of the School of G.E.N.E.I.U.S.

Billy Gene provides tips for creating attention-grabbing pre-roll ads and offers that compel viewers to click a call to action.

You’ll discover how to serve YouTube pre-roll ads via a specific video, topic, or location.

YouTube Pre-Roll Ads: How to Acquire Customers With Video featuring insights from Billy Gene on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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By Michael Stelzner
November 3, 2017

Want to maximize the reach of your Facebook posts?

Wondering how the Facebook relevance score and boosting posts can help?

To explore what marketers need to know about the Facebook algorithm, I interview Dennis Yu.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that’s part school and part agency for social marketers. For the past 20 years, Dennis has been working in marketing and analytics. He used to work at Yahoo! running analytics.

Dennis explains how Facebook’s algorithm prioritizes different types of engagement and post content.

You’ll discover how Dennis boosts posts to manage ad costs.

The Facebook Algorithm Explained for Marketers featuring insights from Dennis Yu on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

Listen now: Play in new window | Download

By Michael Stelzner
October 27, 2017

Want to prepare for emerging social technologies and marketing tactics?

Wondering how to reach your audience as algorithms change?

To explore the past, present, and future of social media marketing, I interview Brian Solis.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He’s considered one of the founding fathers of social media marketing. He authored The Social Media Manifesto and the book Engage. His most recent book is X: The Experience When Business Meets Design.

Brian explores the insights revealed in his most recent update to The Conversation Prism.

You’ll discover how human aspiration and intent can help you reach your desired audience as social media continues to evolve.