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    Category: Podcast

    YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views

    Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views?

    In this article, you'll discover techniques produce YouTube Shorts that people will watch, rewatch, and share.

    Are You Using YouTube Shorts Wrong?

    The business case for marketing with YouTube Shorts is hard to ignore. YouTube is a pure video platform owned by Google, the world's number one search engine. That means your Shorts can surface not just on YouTube but also in Google search results.

    Yet, John Scott says

    Continue Reading about YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views →

    Social Media Marketing

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    Building Portable AI Workflows That You Can Take Anywhere

    Is your entire AI workflow built around one platform? What's your plan if it goes down, slows down, or gets too expensive?

    In this article, you'll discover how to build AI workflows that aren't tied to any single platform.

    Why Portable AI Workflows Matter

    When marketers find a preferred AI platform, they often build projects, prompts, and workflows specific to that tool. This feels efficient, but it creates dependencies that can cost you unexpectedly.

    The main reason to build portably is stability. AI platforms can go down, and a

    Continue Reading about Building Portable AI Workflows That You Can Take Anywhere →

    YouTube Tools That Scale Attention

    Is your YouTube content failing to gain traction? Wondering if YouTube has tools and features you’re not using to full advantage?

    In this article, you'll learn how to use new AI-powered content creation tools, a voice reply feature, and a newly Gemini-powered creator partnerships platform to get more attention and build better relationships on YouTube.

    How YouTube Is Helping Small Businesses With a YouTube Channel Compete

    YouTube is rolling out AI tools at a pace that would have been unimaginable a few years ago, and unusually many

    Continue Reading about YouTube Tools That Scale Attention →

    Upscaling Your People: Advanced AI Training

    Are your employees using AI every day but barely scratching the surface of what it can do? Have you invested in AI training only to watch people quietly go back to their old habits within weeks?

    In this article, you'll discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users.

    Why Advanced Employee Training Benefits Businesses More Than Large-Scale AI Initiatives

    Most companies are making a single large bet on AI: one multi-million-dollar application built by outside vendors.

    Continue Reading about Upscaling Your People: Advanced AI Training →

    The Science of Attention: Creating Short-Form Videos People Won’t Skip

    Do people stop and watch your short-form videos, or do they scroll right past them? Wonder how others consistently engineer short-form videos that get watched, shared, and remembered?

    In this article, you'll discover how to leverage three psychological principles that make people stop scrolling to watch short-form videos.

    Why the Science of Attention Matters More Than Any Algorithm for Video Content

    Most conversations about improving short-form video performance center on social media platform changes, algorithm updates, and the next

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    Social Media Marketing Podcast

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    Social Marketing Trends

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