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    Category: How To

    Instagram Stories: Creation to Conversion for Marketers

    Want to convert more followers on Instagram? Wondering how Stories can help you close more business?

    In this article, you’ll discover how to convert with Instagram Stories.

    What Makes Instagram Stories So Effective?

    Instagram has a long list of features and formats that are great for social media marketers. But Stories has some unique aspects that make it a powerful way to get more conversions.

    Some marketers think that stories are a waste of time because they're aimed at followers rather than viewers. 

    But the latest

    Continue Reading about Instagram Stories: Creation to Conversion for Marketers →

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    How to Research Your Competition With Google Ads Transparency Center

    Wish you had more insight into your competitors? Want to see which YouTube audiences they’re targeting and which creatives they’re testing?

    In this article, you’ll learn how to use the Google Ads Transparency Center to research the competition and gain a competitive edge.

    What Is the Google Ads Transparency Center and Why Does It Matter for Marketers?

    Launched in March 2023, the Google Ads Transparency Center is a library of paid content that advertisers are running across Google properties including YouTube. It includes search,

    Continue Reading about How to Research Your Competition With Google Ads Transparency Center →

    9 High-Intent Audiences That Boost Conversions on Facebook and Instagram

    Want to reach warmer leads with your ads? Looking for ways to improve your audience targeting?

    In this article, you'll discover nine high-intent audience types to target with Facebook and Instagram ads so you can improve lead generation and conversion rates.

    Why Audience Intent Matters in Paid Social Campaigns

    Alignment between campaign objectives and audience intent is crucial for running successful Facebook and Instagram ads. If these two elements don't match, you're likely to waste your ad budget on reaching the wrong audiences or

    Continue Reading about 9 High-Intent Audiences That Boost Conversions on Facebook and Instagram →

    How to Batch Instagram Reels Content Efficiently

    Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time?

    In this article, you’ll discover how to batch your Instagram reels.

    Reels Are the Future of Instagram

    Instagram is the best social sales tool for eCommerce and small business owners. It offers a full range of tools for creating content, tracking your performance, getting conversions, and building relationships with customers.

    Instagram's unique algorithm is a secret but we know one thing for sure:

    Continue Reading about How to Batch Instagram Reels Content Efficiently →

    6 Ways to Use Advanced YouTube Analytics

    Looking for advanced insights in YouTube Studio? Want to analyze groups of YouTube videos based on content categories or funnels, rather than playlists?

    In this article, you'll discover six ways to use YouTube Analytics groups to analyze and improve your YouTube content.

    What Are YouTube Analytics Groups and Why Should Marketers Care?

    In YouTube Studio, groups are collections of videos you can create from your channel's Analytics tab. They're for purely analytical purposes. Any videos you add to a group won't appear connected in any

    Continue Reading about 6 Ways to Use Advanced YouTube Analytics →

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