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    Category: How To

    The Secret to Growing Your Blog Following and the Pitfall You Must Avoid

    December 3, 2009

    Looking to grow your blog following? You might be surprised that the best way to gain a following is to focus on other people's blogs.

    Outreach is key to having a blog that actually works for your business, yet it's the one element many professionals ignore. And it's contrary to most competitive thinking because it involves spending time away from your blog.

    Done correctly, however, reaching out to other bloggers in your field will actually create more business opportunities, increase traffic to your own blog, and enhance your business

    Continue Reading about The Secret to Growing Your Blog Following and the Pitfall You Must Avoid →

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    Fun Social Media Promos Feed Souplantation Customer Frenzy

    December 1, 2009

    Imagine marveling at Peru's Machu Picchu ruins, and a guy nearby asks if you'll take his picture. But it's not just him; he's proudly holding a paper cutout of a smiling tomato.

    What, exactly, inspired this traveler to carry a cartoon tomato to one of the wonders of the world?

    In a word, fun.

    He's just one of nearly 140 people who vacationed with the tomato, named "Sweetie." These fans of the restaurant Souplantation, or Sweet Tomatoes in some markets, were enthusiastically participating in the chain's latest social media promotion,

    Continue Reading about Fun Social Media Promos Feed Souplantation Customer Frenzy →

    5 Tips for Finding Time for Social Media

    November 19, 2009

    One of the major objections I hear about social media is about time.

    Do any of these sound familiar? "Who has time?" "You expect me to do all this on top of my normal duties?" "How do you fit everything in?" ... and so on.

    I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.ย  And for some of us, that time could be wasted if we are not careful.

    You need to watch where your time goes to ensure you're spending it efficiently and with the

    Continue Reading about 5 Tips for Finding Time for Social Media →

    5 Ways to Promote Your Facebook Fan Page

    November 17, 2009

    Have you ever wondered, "How do I promote my Facebook fan page?" This article reveals 5 ways to use the power of Facebook to grow your fan base.

    Why Do You Need a Facebook Fan Page? You may ask, "Why do I even need a Facebook fan page?" Here's why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

    This means your Facebook page will be indexed faster on Google and other search engines, so if you don't have a fan page, be sure to add one and promote it.

    Continue Reading about 5 Ways to Promote Your Facebook Fan Page →

    It Pays to Listen: Avaya’s $250K Twitter Sale

    November 12, 2009

    Avaya can hear you. Maybe you just praised the communications giant online โ€“ or took its name in vain. Whatever you said, it's on the company's radar.

    At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

    "We're listening to social media and responding," said Paul Dunay, Avaya's social media ringleader, who is global managing director of services and social media marketing.

    "There is no Tweet that goes unturned. No forum post that goes unturned where

    Continue Reading about It Pays to Listen: Avaya’s $250K Twitter Sale →

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