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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    5 Ways to Promote Your Facebook Fan Page

    Have you ever wondered, "How do I promote my Facebook fan page?" This article reveals 5 ways to use the power of Facebook to grow your fan base.

    Why Do You Need a Facebook Fan Page? You may ask, "Why do I even need a Facebook fan page?" Here's why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

    This means your Facebook page will be indexed faster on Google and other search engines, so if you don't have a fan page, be sure to add one and promote it.

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    It Pays to Listen: Avaya’s $250K Twitter Sale

    Avaya can hear you. Maybe you just praised the communications giant online – or took its name in vain. Whatever you said, it's on the company's radar.

    At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

    "We're listening to social media and responding," said Paul Dunay, Avaya's social media ringleader, who is global managing director of services and social media marketing.

    "There is no Tweet that goes unturned. No forum post that goes unturned where

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    Social Media Monitoring 101, How to Get Started

    You've probably heard people talking about social media monitoring. It's wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

    But many brand and marketing managers responsible for social media don't quite understand what social media monitoring is and why it's important. Here's a quick primer:
    Social Media Monitoring Is Listening
    Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet

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    7 Tips to Create Better Blog Posts

    Great blog posts don't magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.

    Here are seven powerful blog posting habits:
    Tip #1: Clear Targeting
    The first rule for creating effective content for your business blog is to completely understand why you're blogging. Have a thorough understanding of your ideal reader's (your customer's) profile and of your core message as it relates to your business. If you have a really clear idea about who you're writing for, it's going to be

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    How to Add Retweet Buttons in Your PDF Documents

    Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

    Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

    Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

    Continue Reading about How to Add Retweet Buttons in Your PDF Documents →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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