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  • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    10 Ways to Grow Your Facebook Page Following

    July 22, 2010

    How can you quickly encourage people to become followers of your Facebook page?

    This is the most common question I get from clients.  The truth is it takes time to build a new fan base from scratch.

    From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it's important to build close-knit relationships with visitors.

    How do you get people to like your Facebook page?  Here are 10 tips...

    Continue Reading about 10 Ways to Grow Your Facebook Page Following →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    7 Steps For a Successful Social Media Strategy

    July 21, 2010

    According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

    As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

    So how exactly do you develop this strategy?

    It’s easy.  Here’s a practical approach to developing a social media strategy for your business.

    Continue Reading about 7 Steps For a Successful Social Media Strategy →

    12 Ways to Market Your Event With Social Media

    July 20, 2010

    Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

    The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

    Continue Reading about 12 Ways to Market Your Event With Social Media →

    4 Simple Steps to Control Your Facebook Privacy

    July 15, 2010

    Did you know that Facebook automatically lets anybody see every video, picture, and status update you've ever posted?

    Whether you're using Facebook for business or personal reasons, the good news is that new privacy settings enable you to change exactly who sees what within Facebook.  And those changes impact every prior post you've ever made.
    New Facebook Privacy Updates
    Public outcry over Facebook's complicated privacy settings hit a peak in the spring of 2010.  See this AP video below:

    Continue Reading about 4 Simple Steps to Control Your Facebook Privacy →

    Top 6 Social Media Mistakes And How to Fix Them

    July 7, 2010

    While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.

    Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems.

    Continue Reading about Top 6 Social Media Mistakes And How to Fix Them →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

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