How To : Social Media Examiner

social media expert interviewIn this episode of Social Media Examiner TV, Mari Smith examines Facebook Places.  If you operate a local business, you’ve likely heard all the buzz about Facebook Places.  As a user, you also might be concerned about privacy.

This video is designed to help you understand what Facebook Places could mean for your business.  It also examines privacy concerns for users.  At the end of the show, Mari shares a hot Facebook marketing tip you won’t want to miss.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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social media how toHave you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further.

(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button – viola! – the non-fan content disappears and the fans-only content replaces it. As a method of motivating a visitor to become a fan of your page, this can be very effective.

This FBML tag is often—and erroneously—referred to as a “hack”; however, it was created by Facebook to do exactly what it does: “to display the content inside the tag on a user’s or a Facebook page’s profile only if the viewer is a friend of that user or is a fan of that Facebook page.”

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social media how toDo you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.

The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?

To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces.

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social media how toIt’s the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing.

Recently, my company managed to inspire 60 such influencers to participate in our event, called The Influencer Project, and they even took it upon themselves to help spread the word.

People like Social Media Examiner’s own Michael Stelzner, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, David Meerman Scott, and others all signed on. We were grateful beyond belief.

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