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    Facebook Messenger for Business: How to Analyze and Optimize Your Strategy

    Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working?

    In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy.

    Why Direct Messages Matter for Businesses on Facebook

    If you want customers to engage with your business on Facebook, you've probably found that focusing on public interactions (i.e., comments) is becoming less and less viable. For businesses using Facebook, the average engagement rate per follower is about

    Continue Reading about Facebook Messenger for Business: How to Analyze and Optimize Your Strategy →

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    How to Be More Creative With Your Instagram Content

    Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? 

    In this article, you’ll discover how to be more creative with your Instagram content.

    Why Is Creativity So Important on Instagram?

    Think of classic ads you've seen. They stick in your mind because they're original, fresh, and even funny. They're creative.

    Back in the early days of social media, marketers could get away with being less creative. All you had to do was create an account and write a few lines about your

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    How the Instagram Algorithm Works in 2023

    Want to show up more often in users’ Instagram feeds? Wondering what type of Instagram content exposes you to new audiences and which is shown to your followers?

    In this article, you'll learn how the Instagram algorithm works in 2023 so you can improve your content strategy.

    Why Marketers Need to Know How the Instagram Algorithm Works

    For social media marketers, it's tempting to ignore what you think the Instagram algorithm will favor and simply focus on publishing great content. However, these concepts aren't mutually exclusive.

    Continue Reading about How the Instagram Algorithm Works in 2023 →

    Short-Form Video Strategy for Business With Reels and TikTok

    Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers?

    In this article, you’ll discover a strategy to create compelling short-form video for social media.

    Why Is Short-Form Video So Important?

    We live in a video-first world. If you're a creator who loves photography or copywriting, there's still room for your skills but let's be realistic. Short-form video dominates every social media platform. From Instagram Reels to TikTok, YouTube Shorts,

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    How to Capture More Qualified Leads With Facebook Ads

    Want to generate higher quality leads with Facebook or Instagram ad campaigns? Looking for a way to qualify leads more efficiently?

    In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically.

    Why Marketers Should Consider Meta's Instant Forms

    Most successful social advertising funnels need strong consideration-focused ads to guide prospects toward a conversion. Meta Ads Manager has middle-of-funnel (MOFU) objectives that can send leads to either in-app or

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