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    How to Make Your Social Media Content More Accessible

    Want to reach more people on social media? Looking for a guide to make your social media content more inclusive and accessible to everyone, regardless of their abilities?

    In this article, you’ll discover how to produce accessible captions, videos, images, and ads for social media content so you can market to more people.

    Why Marketers Should Prioritize Accessible Social Media

    Aside from the occasional inside joke or niche meme, it’s easy to assume that your audience can read, view, and understand your organization’s social media

    Continue Reading about How to Make Your Social Media Content More Accessible →

    Social Media Marketing

    Industry Report

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    From Planning to Profit: Creating a Winning YouTube Ads Budget

    Struggling to effectively allocate your advertising budget on YouTube? Want to ensure every dollar you spend on YouTube ads is working toward achieving your goals?

    In this article, you’ll discover how to develop a YouTube ads budget that maximizes your ROI.

    How Much Do YouTube Ads Cost?

    On average, YouTube ads’ cost per thousand impressions (CPM) is between $4 and $10 and around $.20 per view, according to LocaliQ. Based on these numbers, you can map out an estimated budget for a YouTube advertising campaign.

    As with any digital

    Continue Reading about From Planning to Profit: Creating a Winning YouTube Ads Budget →

    Building a Marketing Plan That Works

    Want to grow your business? Wondering how to set up a marketing system that delivers consistent results?

    In this article, you’ll discover how to build a five-stage marketing plan that works.

    Why You Need a Social Marketing Strategy

    Social media marketers are great at analyzing individual platforms. We know the latest trends on TikTok, the newest updates to Instagram, and the secrets of organic posting on Facebook. 

    But sometimes it’s good to zoom out and see the bigger picture. That’s where marketing strategies comes

    Continue Reading about Building a Marketing Plan That Works →

    How to Find Content Ideas for Your Social Media Marketing

    Looking for ways to keep your social media content calendar full? Wondering how to find fresh content ideas?

    In this article, you’ll discover how to find content inspiration for Facebook, Instagram, TikTok, and more.

    #1: How to Find Content Ideas for TikTok

    You can easily find top content for your niche on your For You page. But when you want to get more focused results or expand your recommendations, use the ideas below to find social media post ideas.

    Search for Top Content, Hashtags, and Creators

    To find content from

    Continue Reading about How to Find Content Ideas for Your Social Media Marketing →

    How to Determine Your Ideal Instagram Posting Frequency

    Wondering how often to post on Instagram? Concerned you’re publishing too little or too much content?

    In this article, you’ll discover how to reveal how many Instagram posts a day will generate the engagement and reach you want to see.

    Why Marketers Should Optimize Instagram Post Frequency

    As a social media manager, you need to promote your business and reach your marketing goals while making the best possible use of your resources. That means creating content that resonates with your audience and finding the ideal posting

    Continue Reading about How to Determine Your Ideal Instagram Posting Frequency →

    Social Media Marketing Podcast

    Social Media Marketing Talk Show

    web3 business podcast

    Web3 Business Podcast

    Acquisition Strategy: How to Grow Your Sales the Easy Way

    Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you?

    In this article, you’ll discover a marketing strategy for acquiring new customers.

    How Customer Acquisition Can Transform Your Business

    Let’s think about where the money is on social media. 

    Here’s a clue: it’s not in the posts, likes, comments, or shares. Those are all great vanity metrics but they don’t mean anything for your bottom line. 

    The real truth is that 20% of the effort on social media

    Continue Reading about Acquisition Strategy: How to Grow Your Sales the Easy Way →

    How to Repurpose Video for Maximum Social Media Impact

    Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy?

    In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms.

    Why Marketers Should Care About Repurposing Social Media Content

    Producing content for social media can get expensive quickly, whether you handle it in-house or outsource it to content creators. When you repurpose video content or images, you can turn a single photo or video into multiple

    Continue Reading about How to Repurpose Video for Maximum Social Media Impact →

    From Likes to Sales: Using Instagram to Boost Your Business

    Looking for effective ways to promote and sell your products on Instagram? Want to leverage Instagram's native tools to increase sales and attract more customers? 

    In this article, you’ll discover actionable tips for selling products on Instagram.

    Organic Methods for Promoting and Selling on Instagram

    Do you want to sell products via feed content, Stories, and no-cost native tools? Let’s look at the best organic methods for selling products on Instagram.

    #1: Open an Instagram Shop

    If your business sells physical products,

    Continue Reading about From Likes to Sales: Using Instagram to Boost Your Business →

    The Language of Persuasion: Magic Words to Get Your Way

    Want to be more persuasive? Wondering which words will influence people to take action?

    In this article, you’ll discover how to use language to guide people to a desired outcome.

    How to Make More Impact With Language

    Subtle changes of just a few letters can transform the effect our words have. The right language can influence other people, get their attention, make meaningful connections, and persuade them toward a sale or another desired action.

    How does that work? 

    It’s because language shapes how we see ourselves and

    Continue Reading about The Language of Persuasion: Magic Words to Get Your Way →

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don’t know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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