Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working?
In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy.
Why Direct Messages Matter for Businesses on Facebook
If you want customers to engage with your business on Facebook, you've probably found that focusing on public interactions (i.e., comments) is becoming less and less viable. For businesses using Facebook, the average engagement rate per follower is about