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    Creating Stories That Stick: How Marketers Can Win With Story

    Want to craft better stories in your marketing? Wondering what makes a good story?

    To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast.

    Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's also a keynote speaker and hosts storytelling workshops.

    Kindra explains why stories can work for marketers and shares the four key components every story needs to be effective.

    Listen to the Podcast

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    How to Use Instagram Stories in Your Sales Funnel

    Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads?

    In this article, you'll learn how to use Instagram stories to engage and guide people through your sales funnel.

    #1: Nurture Warm Instagram Leads in the Middle of the Funnel
    Instagram stories are best used to target followers who are in the middle of your sales funnel, rather than new users who are unfamiliar with your brand. Stories invite users who already follow you to view and engage with your content more consistently.

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    23 Valuable Tools and Apps for Marketers

    Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?

    In this article, you'll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

    #1: Quickly Find the Best Emoji for Your Message
    Emojim is a browser-based app that helps you search and discover the right emoji for your social media updates, blog posts, marketing materials, and more. This tool features a beautifully responsive design that's clickable on desktop

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    Neuroscience and Marketing: How People Make Decisions

    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

    Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

    Tracy explains six

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    5 Essential Facebook Analytics Reports for Marketers

    Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics?

    In this article, you'll discover five Facebook Analytics reports to help you make data-backed business decisions.

    Why Your Business Should Use Facebook Analytics Reports
    Every company has a growth model that includes a set of goals to make it flourish; a goal defines a way to grow. To visualize this, the goal of an online store is purchases. For an app, your goal might be

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    Social Marketing Trends

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