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    Facebook Lookalike Audience Changes: What Marketers Need to Know

    Do you use Facebook lookalike audiences?
 Are you aware of Facebook's recent changes to lookalike audiences?

    In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.

    Changes to Facebook Lookalike Audience Creation
    Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.

    This

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    How to Attract and Nurture Quality Instagram Followers

    Want more business from Instagram? Looking for a proven process to follow?

    In this article, you'll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers.

    #1: Attracting the Right Audience on Instagram
    At the top of the funnel, your job is simple: You need to grow your number of Instagram followers and make sure they're engaged with your content. It's important to have only high-quality followers; inflating your numbers by buying followers will skew your data further down the funnel,

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    Instagram Stories Ads: What Marketers Need to Know

    Want more leads and customers from Instagram? Have you considered Instagram Stories ads?

    To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast.

    Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social.

    Susan explains why marketers should consider Instagram Stories ads and shares the best practices for creating good Instagram story ads.

    Listen to the Podcast Now
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    How to Create a Voice Marketing Funnel With Alexa Flash Briefings

    Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing?

    In this article, you'll discover how to create a voice marketing funnel that increases social media reach and engagement.

    Using Voice Technology to Improve Social Media Engagement
    Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the

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    How to Optimize Your Online Marketing Plan: A 4-Step Process

    Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow?

    In this article, you'll discover a four-step process to audit and adjust your next marketing plan.

    #1: Evaluate Your Branding and Online Footprint to Ensure Consistency
    First, you need to address brand health. Does your brand need some dusting off? Now's the time to evaluate the past year. Because your product offerings are like your children, I recommend having a third party (like a digital marketing agency) help in the overall

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    Social Marketing Trends

    The data you've been missing!

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