Do you need a better way to manage the monitoring of your social media? Don't want to spend a lot of money? How about a free alternative?
Keep reading to learn how...
Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.
However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.