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    Category: Expert Interviews

    How Brands Are Embracing Web3

    Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs?

    In this article, you’ll find inspiration to integrate NFTs into your business and marketing.

    Why Early Adoption of Web3 Matters to Businesses

    There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries. There’s also a reason many companies on the Fortune 500 list from 10 years ago are no longer on the list.

    Digital Darwinism is real.

    Brands and marketing leaders who drive success

    Continue Reading about How Brands Are Embracing Web3 →

    Social Media Marketing

    Industry Report

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    Neuroscience and Marketing: How to Hack the Buyer’s Brain

    Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? 

    In this article, you’ll discover how neuroscience can help us become better marketers.

    Why Marketers Need Neuroscience

    Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of those brains work in pretty much the same way. 

    As a marketer, you need to understand how our brains make decisions, choose which

    Continue Reading about Neuroscience and Marketing: How to Hack the Buyer’s Brain →

    Sports and Web3: NFT Business Models

    Curious how the blockchain will impact sports teams and their fan bases? Wondering what types of sports-related NFT business models are emerging?

    In this article, you’ll discover how sports will onboard more people to Web3.

    How Sports Can Move Fans From Web2 to Web3

    One of the things turning a lot of us off of Web3 is that so many people are trying to fit NFTs into places we don't necessarily need NFTs, at least not yet. 

    Another is the difficulty of understanding the value proposition of one NFT versus another NFT.

    But

    Continue Reading about Sports and Web3: NFT Business Models →

    Email Marketing Strategy: Cultivating Prospects With Content

    Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers?

    In this article, you’ll discover an email content marketing strategy that nurtures and converts.

    Why Email Marketing Still Rules

    Email marketing gets a bad rap these days. Some people dismiss every marketing email they get as spam. 

    Let’s be truthful, now. A lot of the emails we get are spam. But there are useful, entertaining, and valuable ones in the mix,

    Continue Reading about Email Marketing Strategy: Cultivating Prospects With Content →

    Web3 and Trust: Unlocking the Next Layer of Commerce

    Curious how the blockchain will accelerate business? Wondering what types of transactions will be possible in Web3?

    In this article, you’ll discover how trust works in Web3 and how it will unlock the future of business and commerce.

    How Web3 Solves the Web2 Trust Problem

    Web2 has presented us with great innovations and opportunities for business growth. Over time, it’s also eroded trust among creators, users, and platforms—partly because it’s so easy for bad actors to engage in unethical activity. 

    For example, music, movies,

    Continue Reading about Web3 and Trust: Unlocking the Next Layer of Commerce →

    Social Media Marketing Podcast

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    Social Marketing Trends

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