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  • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: Expert Interviews

    How to Govern a DAO

    December 30, 2022

    Are you thinking of starting a decentralized autonomous organization (DAO)? Are you wondering how to manage and govern in a decentralized way? 

    In this article, you’ll discover the ins and outs of governing a DAO.

    When to Use a DAO Structure vs. a Traditional Business Structure

    If the primary goal you're trying to accomplish for an organization is to create a vehicle for profit maximization and redistribution to shareholders, then a traditional corporate structure will work pretty well.

    Alternatively, if you want to create

    Continue Reading about How to Govern a DAO →

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    How to Get Facebook Ads Working for You in 2023

    December 29, 2022

    Are your Facebook ads underperforming? Wondering what can be done to increase your conversions?

    In this article, you’ll discover a Facebook ads strategy that really works.

    Running Facebook Ads in 2023

    A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working.

    Then… things got quieter. What happened?

    Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend.

    But

    Continue Reading about How to Get Facebook Ads Working for You in 2023 →

    Using NFTs for Fundraising: What Businesses Need to Know

    December 23, 2022

    Want to raise funds for a business idea? Wondering how NFTs could help you, without having to give away a portion of your business?

    In this article, you’ll discover how to use NFTs to fund a business venture.

    #1: Using NFTs for Fundraising: Unique Advantages

    Fundraising via NFTs offers distinct advantages to parties on both sides of the venture: entrepreneur and investor.

    Entrepreneurial Advantages to Using NFTs for Fundraising

    One of the biggest problems with the traditional way businesses raise seed funds is that it forces

    Continue Reading about Using NFTs for Fundraising: What Businesses Need to Know →

    Using YouTube to Generate Leads

    December 22, 2022

    Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business?

    In this article, you’ll discover how to use YouTube videos to generate organic leads.

    How YouTube Supports Businesses Differently From Other Social Networks

    Marketers work across so many different social networks: Instagram, TikTok, Facebook, Pinterest, Twitter, even smaller networks like Discord and Mastodon. They all have their own features, demographics, and opportunities.

    But

    Continue Reading about Using YouTube to Generate Leads →

    The Evolution of NFT Business Models

    December 16, 2022

    Are you looking for ways to grow a business with NFTs? Wondering what works and what doesn't?

    In this article, you’ll discover how NFT business models are evolving, mistakes to avoid, and much more.

    Why Should Businesses and Creators Consider NFT Business Models?

    It can be challenging for businesses and creators to stand out and capture the attention of their audience. We're constantly bombarded with messaging from brands, media, and other creators. 

    NFTs provide a way to differentiate and offer unique experiences that can

    Continue Reading about The Evolution of NFT Business Models →

    Social Media Marketing Podcast

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    Social Marketing Trends

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